SEM A - Professional Development PE - Acquire information about the Sport & Event Industry to aid in Career Choices PI – Explain career opportunities in sport/event marketing

Define: Entertainment Marketing The use of entertainment to develop, promote, price and distribute goods and services to satisfy the wants and needs of customers.

Distinguish between Sport Marketing and Event Marketing. Sports Marketing Sports Marketing: the involvement of sports to develop, promote and distribute goods and/or services to satisfy the needs and wants of consumers Entertainment Marketing Entertainment Marketing: involves entertainment to develop, promote, and distribute goods and/or services to satisfy the wants and needs of customers. Event Marketing Event Marketing: the designing or developing a “live” themed activity, occasion, display or exhibit (such as a sports, music festival, fair or concert)to promote a product, cause, or organization.

Comparing Sports & Event Marketing Similarities Many different types of jobs Employees with a variety of skills and interests Use of Social media Differences Event Marketing has broader scope More job opportunities in Event Marketing Event Marketing focuses more of business and corporate sponsorships

Identify Types of Businesses that offer Careers in Sports/Event Marketing

Marketing Careers: Ticket sales – Box office, online, and phone sales – Direct – Sold to fans and consumers – Corporate – Sold to businesses – Group – Sold at discount in large quantities – Season Tickets – Multi-game or entire seasons Ticket management – – Manage ticket sales staff – Pricing, distribution, logistics, and sales records

Marketing Careers: Market research – Identify consumer wants and needs – Surveys, Forums, Focus groups – Analyze consumer opinions about products Merchandising –Sales of team merchandise -Responsible for licensing -(authority to use logo and name) -Investigate Trademark Fraud

Marketing Careers: Public Relations – Manage information from the organization and present to public Answering consumer questions – Community relations – Public relations within the community to enhance team image Community outreach, Charity Events and Appearances Media relations – Manage information and relations with the Media (Press) – Press Releases, Press Kits, Social Media Releases and Press Conferences

Marketing Careers: Event planner – Coordinates all event aspects Hospitality manager – Coordinates business clients and consumer hospitality – Travel and Lodging for teams, entertainers, and guests Volunteer/vendor coordinator - Recruits volunteers to work events and works with vendors (Suppliers)

Marketing Careers: Sponsorship manager – finding business partners with the same target market – Extremely important in event marketing – Sponsorships help pay for events Marketing director – Manages all aspects of the marketing department