1 Business Information Universe Module 2: Seeking for business information – Web-based information resources Part E: Markets, marketing and international trade information International Summer School on Information Literacy, funded by CEI, September 2007, Fermo, Italy Sabina Cisek, PhD Associate Professor Institute of Information and Library Science, Jagiellonian University Krakow, Poland

2 Markets, marketing and international trade information encompasses: information about markets – local, national, international, global – background, people (demographics, consumer behavior, income), economic indicators and statistics, etc. information about industries, market sectors and market share of a brand, firm, product information about market research, marketing, advertising, promotion, etc. information about international trade, exports/imports

3 Markets, marketing and international trade information (I): National markets – countries and their economies –country background geography, climate, environment, natural resources, etc. government, administration, political system people – demographics, population, age structure, geographical distribution (urban? rural?), ethnic groups, family income and consumption, etc. culture, tradition, religion, ethics and values, lifestyle, healthcare, social problems

4 Markets, marketing and international trade information (II): –country economy economy basics – type of economy, level of development, unique areas of specialization, major economic events, currency, fiscal year national accounts, indicators and statistics – GDP, inflation rates; labor force, unemployment; budget, investment, public debt; risk; etc. industries – structure and characteristics international trade – exports/imports, balance of trade, trade partners

5 Markets, marketing and international trade information (III): –country infrastructure and technology communications (internet, phones, radio, TV) transportation (airports, railways, roads, etc.) –country legal system advertising regulations copyright and intellectual property regulations fiscal policy, taxes labor laws patents, standards, trademarks

6 Countries’ background – finding local search tools Search Engine Colossus – International Directory of Search Engines European Search Engines, Directories and Lists engines/ engines/ Baltic Sea States – Web directory for the Baltic Sea region and Eastern Europe

7 Official sources offered by international organizations EU – Eurostat: 090, ,1090_ &_dad=portal&_schema=P ORTAL 090, ,1090_ &_dad=portal&_schema=P ORTAL OECD: _1_1_1_1_1,00.html _1_1_1_1_1,00.html the International Monetary Fund: the World Bank – Countries & Regions: the World Bank Group – Doing Business:

8 Official sources offered by national authorities CIA – The World Factbook: factbook/index.html factbook/index.html Chambers of commerce and industry: –World Chambers Network National statistical offices: –ISI – International Statistical Institute – Directory of Official Statistical Agencies & Societies –National Statistical Offices – data sources and links: –Statistical Sites on the World Wide Web:

9 Non-official but useful information sources BusinessPatrol.com – Country Links Inside World, InsideCountries

10 Market research International Market Research Information: Market Research Portal:

11 Glossaries (I) Central Statistical Office – Poland – Terms used in official statistics: ISI – International Statistical Institute – Multilingual Glossary of Statistical Terms: The OECD Glossary of Statistical Terms: U.S. Department of Labor – Bureau of Labor Statistics:

12 Glossaries (II) Dictionary of Advertising ms/ ms/ Market Research Glossary x.php?option=com_glossary&Itemid=26 x.php?option=com_glossary&Itemid=26 Marketing Terms.com – Internet Marketing Reference

13 Assignment – work in pairs – and answer following questions: How many kilometers have in total railways in Moldova? When the fiscal year ends in Albania? What „GDP per capita” is? Find a definition. What are the main export and import partners of Ukraine? Where would you find the number and structure of business entities in Croatia?