Al Arabiya News Channel Profile and Statistical Figures

Al Arabiya News Channel  Al Arabiya was launched in 2003 as a 24/7 free-to-air news and current affairs satellite channel. It has grown to become the prime choice for Arabs seeking credible news and information about the Middle East and the world beyond. Al Arabiya’s reputation for balanced reporting now proudly extends beyond its natural geographic and cultural domain.  At Al Arabiya we run an extensive global network of correspondents and reporters who provide our audiences with exclusives, the latest updates, interviews and scoops. With 30 offices around the world, Al Arabiya enjoys a competitive edge in providing first-hand, on-the-ground coverage of major events, which are relevant to its audience and the world at large.  In 2005, Al Arabiya launched a dedicated Business Section - “Aswaq Al Arabiya”, which offers extensive and in-depth coverage of the Arab financial markets, keeping the mindset and preferences of end users in mind.  Al Arabiya recognizes the importance of accurate business news which enables top business management and investors to make informed decisions. Our coverage of both the commercial and financial sectors is unrivalled, with real-time updates from the stock markets and on-air, in-depth analyses by business specialists with a proven track record of reliability and credibility.  Following the remarkable success of the Channel, on March 3 rd 2012, Al Arabiya Al Hadath was launched, as an extension of Al Arabiya News Channel; it focuses on extensive live coverage of events from across the Arab World and beyond, coupled with in-depth studio analysis featuring high profile guests. INTRODUCTION

Al Arabiya News Channel  A number of renowned international news organizations and research centers interested in the Arab and Islamic World regularly monitor Al Arabiya as a credible source of information and analysis.  Al Arabiya’s charter embodies an independent editorial policy, based on providing its viewers with a speedy news service and balanced analysis which is always accurate, comprehensive and objective.  Al Arabiya focuses on communicating simple, interesting, highly credible and professional content, captivating the hearts and minds of young people as well as elite audiences and decision makers.  The Channel also enjoys a vibrant online presence through Alarabiya.net – the official website of the Al Arabiya News Channel, widely recognized as one of the most popular and influential Arabic news portals. INTRODUCTION

Al Arabiya News Channel Al Arabiya serves as an all-in-one channel for key decision makers in the Arab world and beyond. Hourly news updates covering current affairs keep decision makers abreast of events Comprehensive business coverage on business days with Aswaq Al Arabiya Dedicated business programs and special market reports Up to the minute stock market updates for all regional stock markets Economic news analysis programs A GLIMPSE INTO AL ARABIYA

Al Arabiya News Channel Al Arabiya offers a uniquely targeted approach for advertisers seeking to reach their target audience. The channel’s loyal and ever-growing viewer base comprises individuals who are: High-end - Mature, upwardly mobile professionals / decision makers, above years of age. Highly affluent - Amongst the highest income earners in the region, with high disposable incomes and an appetite for investment returns. Highly educated - Post graduate degree holders / University graduates. Primary decision makers - Heads of their households. VIEWER PROFILE

Al Arabiya News Channel Al Arabiya network Reporters located in over 30 countries around the world

Al Arabiya News Channel Al Arabiya coverage

Al Arabiya News Channel Programs & genres News Current affairs TalkshowsSports 24/7 - Top of the Hour news -13:00 GMT News Gulf special -17:00 GMT -18:00 GMT -Last Hour - Panorama - Special Mission - Point of Order- Sports News - Fil Marma

Al Arabiya News Channel TRPs Among All Arabs - KSA IPSOS Jan-May 2014 TOP NEWS & BUSINESS CHANNELS Source: IPSOS Telemetry Survey

Al Arabiya News Channel Rating Among All Arabs - KSA IPSOS Jan – May 2014 NEWS & BUSINESS - VIEWERSHIP CURVE Source: IPSOS Telemetry Survey

Al Arabiya News Channel TRPs Among Arab Males 35+ Years - KSA IPSOS Jan – May 2014 TOP NEWS & BUSINESS CHANNELS Source: IPSOS Telemetry Survey

Al Arabiya News Channel Rating Among Arab Males 35+ years - KSA IPSOS Jan – May 2014 NEWS & BUSINESS - VIEWERSHIP CURVE Source: IPSOS Telemetry Survey

Al Arabiya News Channel PROFILING IN KSA : All Arabs Source: IPSOS Telemetry May 2014 Survey | Target: All Arabs

Al Arabiya News Channel PROFILING IN KSA : ARAB MALES 35+ YEARS Source: IPSOS Telemetry May 2014 Survey | Target: Arab Males 35+ Years

Al Arabiya News Channel Source: IPSOS Telemetry May 2014 Survey | Target: All Arabs PROFILING IN KUWAIT

Al Arabiya News Channel PROFILING IN KUWAIT : ARAB MALES 35+ YEARS Source: IPSOS Telemetry May 2014 Survey | Target: Arab Males 35+ Years

Al Arabiya News Channel PROFILING IN UAE Source: IPSOS Telemetry May 2014 Survey | Target: All Arabs

Al Arabiya News Channel PROFILING IN UAE : ARAB MALES 35+ YEARS Source: IPSOS Telemetry May 2014 Survey | Target: Arab Males 35+ Years

Al Arabiya News Channel PROFILING IN BAHRAIN Source: IPSOS Telemetry Mar-Apr 2014 Survey | Target: All Arabs

Al Arabiya News Channel PROFILING IN BAHRAIN : ARAB MALES 35+ YEARS Source: IPSOS Telemetry Mar-Apr 2014 Survey | Target: Arab Males 35+ Years

Al Arabiya News Channel PROFILING IN KSA By Nationality Source: IPSOS Telemetry May 2014 Survey | Target: All Arabs

Al Arabiya News Channel PROFILING IN KSA By Gender Source: IPSOS Telemetry May 2014 Survey | Target: All Arabs

Al Arabiya News Channel PROFILING IN KSA By Age Group (in years) Source: IPSOS Telemetry May 2014 Survey | Target: All Arabs

Al Arabiya News Channel PROFILING IN KSA By Income (in SR) Source: IPSOS Telemetry May 2014 Survey | Target: All Arabs

Al Arabiya News Channel PROFILING IN KSA By Occupation Source: IPSOS Telemetry May 2014 Survey | Target: All Arabs

Al Arabiya News Channel PROFILING IN UAE By Nationality Source: IPSOS Telemetry May 2014 Survey | Target: All Arabs

Al Arabiya News Channel PROFILING IN UAE By Gender Source: IPSOS Telemetry May 2014 Survey | Target: All Arabs

Al Arabiya News Channel By Age Group (in years) PROFILING IN UAE Source: IPSOS Telemetry May 2014 Survey | Target: All Arabs

Al Arabiya News Channel PROFILING IN UAE By Income (in AED) Source: IPSOS Telemetry May 2014 Survey | Target: All Arabs

Al Arabiya News Channel By Occupation PROFILING IN UAE Source: IPSOS Telemetry May 2014 Survey | Target: All Arabs

Al Arabiya News Channel Viewers by Country Source: IPSOS Telemetry Survey

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