Starbucks:A Paragon of Growth and Employee Benefits Bus 305 Suzanne Souva, Ricardo Contreras, Kristina Saich, Albert Brown, Annette Ortiz,Josh Kern J

Agenda Company Introduction Mission Statement Company Strategy Company Timeline Market Growth Strengths/Weaknesses Opportunities/Threats Conclusion J

Company Introduction Founded in 1971 Jerry Baldwin Zer Siegl Gordon Bowker First store was located in Seattle's Pike Place Market Headquarters based in Seattle, Washington Largest coffeehouse company in the world 17,651 stores in 60 countries k

Starbucks Map Mainly in North America and Asia.

Mission Statement "Our mission is to inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time." k

Video Clip

Company Timeline 1971- First store opens in Seattle 1983- Italian influence 1988- Offers benefits to full and part time employees 1994- Opens first drive-thru location 2006- Launches the first paper beverage cup s

Company Strategy International Expansion Innovative Approaches Goal Characteristics Specific and measurable Define time period Cover key result areas Challenging but realistic Linked to rewards International Expansion Innovative Approaches Scenario Building Evolution Fresh suzanne

Market Growth 6/26/92 open @ $17/share End of day @ $21/share

Growth a

Employee Benefits Vs.

Company Weaknesses Expensive cup of coffee. Over 3/4 of stores in U.S.A. Being too innovative

Opportunities Expansion into retail operations New products Rewards Card Ricky

Company Threats Increased Competition Consumer Trends a

Conclusion Fosters customer-focused culture Provides good employee benefits Strong global following Continued expansion

References http://online.wsj.com/article/BT-CO-20121205-707654.html?mod=WSJ_Retailing_middleHeadlines http://www.princeton.edu/~ina/infographics/starbucks.html http://www.rappler.com/business/1413-why-starbucks-chose-to-expand-in-philippines