PepsiCo By: Ashley Cleary, Sylvia LaBrie, Andrea Baril, Marie-Michele Lachance

Overview  Company Overview  History of Pepsi  Growth  Existing Mission and Vision statement  Income Statement  Balance Sheet

History  In 1965: PepsiCo, Inc. is founded by Donald M. Kendall, President and CEO of Pepsi-Cola and Herman W. Lay, Chairman and CEO of Frito-Lay, through the merger:  Pepsi-Cola In 1898: Caleb Bradham, a New Bern, North Carolina, pharmacist, created "Brad's Drink," a carbonated soft drink he created to serve his drugstore's fountain customers.   The Major products of the companies are:  Pepsi-Cola Company  Fritos brand corn chips, Lay's brand potato chips, Cheetos brand cheese flavored snacks, Ruffles brand potato chips, Rold Gold brand pretzels.  Mountain Dew

Pepsi products are in almost 200 countries throughout the world There are 22 different brand lines that account for at least $1 billion per year per brand Global

 Their mission is to be the world's premier consumer products company focused on convenient foods and beverages.They seek to produce financial rewards to investors as they provide opportunities for growth and enrichment to their employees,their business partners and the communities in which they operate. And in everything they do,they strive for honesty, fairness and integrity. Mission Statement

PepsiCo's responsibility is to continually improve all aspects of the world in which they operate - environment, social, economic - creating a better tomorrow than today." Their vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. Vision Statement

1. Opening in market for less costly products 2. Growth opportunities in developed countries as well as international nonestablished countries 3. Pepsi recently reacquired ownership of its two largest bottlers, Pepsi Bottling Group (PBG) and PepsiAmericas (PAS) 4. Compete in more than one industry (non-alcoholic beverage industry, the salty or savory snack food industry, and the breakfast food industry) 5. Growth in the carbonated drink market is the largest in Asia and Europe 6. The world's demand is experiencing a growth with the sports drinks, bottled water, and energy drinks Opportunities

1. Fierce competition from Coca-Cola, which owns the largest piece of the market share 2. The downturn in economy, which lead customers to shift away from bottles of water to tap water. 3. Because of the recession, customers are finding cheaper alternatives to the national brands. 4. Customers are getting more conscious and concerned about their eating habits and general health. 5. Campaign against plastic containers has impacted the sale of bottled beverages 6. Highly dependent on supplies of clean water, to prevent contamination Threats

Market Share

1. Strong brand equity 2. Well-known worldwide 3. Innovating company 4. Ethical, socially responsible, and sustainable company 5. Strong advertising company with more than 40 slogans and songs 6. PepsiCo as the largest part of the market share after Coca-Cola 7. PepsiCo owns a wide variety of smaller brands which able them to offer a large product range from beverages to snacks Strengths

1.PepsiCo production is really expansive because of the need to constantly develop new products to meet the changing customers demands 2. PepsiCo is experiencing a lack of focus towards Pepsi sodas 3. PepsiCo is experiencing product recalls 4. PepsiCo has a low employment productivity and a weak distribution 5. PepsiCo depends too much on the US market 6. PepsiCo is far behind Coca-Cola in the international market Weaknesses

Income Statement

Balance Sheet

Financial Trends Adapted from

Internal Assessment

Stock Price History

Revenue Distribution