1. How well do you know this company? https://www.youtube.com/watch?v=TYqHj9C0v2Q

2. Selene Jones

3. Founded in 1961 after two companies merged together The Frito Company and H.W. Lay & Company Division of the PepsiCo “Manufactures, markets and sells corn chips, potato chips and other snack foods.” Because of Frito-Lay, PepsiCO is the largest globally distributed snack food company in the world Overview

4. Products

5. Social Media Marketing Aspects

6. Overall Approach Fun and Exciting Slogan: “Good Fun!” Family/Friend Oriented Multiple uses and purposes for different occasions

7. Go follow and buy Frito-Lay