C HAPTER Introduction to Web 2.0 Enhancing Blogs Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 3

◊ Explain how to publicize a blog ◊ Explain how to set up RSS feeds on Blogger ◊ Subscribe to blog content using an aggregator ◊ Explain copyright and the possible consequences of copyright violation ◊ Describe ways of earning money by blogging ◊ Describe Internet resources about enhancing blogs Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Comprehension Objectives

◊ List a blog with search engines ◊ Add images and video to a blog ◊ Change a blog template ◊ Add Google AdSense advertisements to a blog ◊ Add Amazon Associate links to a blog Activity ObjectivesActivity Objectives Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Basic Marketing for Blogs Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall ◊ Inform – Build initial awareness ◊ Persuade – Readers to subscribe and return ◊ Remind – Gently refresh people’s memory

◊ Leave comments on other blogs Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Creating Initial Awareness, Step 1

◊ Get your blog listed in search engines Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Creating Initial Awareness Step 2

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Creating initial awareness Step 2 (continued) Claiming Your Blog

◊ Enter your blog in blog carnivals Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Creating initial awareness Step 3 Description of the Type of Articles Wanted Submit Your Blog Post to This Carnival

◊ Digg (e.g.) list the number of positive “votes” Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Creating initial awareness Step 4

◊ Use images & multimedia Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall How Do I Persuade Readers to Return to My Blog?

◊ Make new content obvious ◊ Offer subscriptions Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall How Do I Persuade Readers to Return to My Blog?

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Using Google Reader

◊ Copyright is the legal protection granted to authors of “original works of authorship.” Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Copyright and Copyright Violation

◊ Copyrightable works include: Literary works, including computer software Musical works, including any accompanying words Dramatic works, including any accompanying music Pantomimes and choreographic works Pictorial, graphic, and sculptural works Motion pictures and other audiovisual works Sound recordings Architectural works ◊ Life of author plus 70 years ◊ Copyright is automatic Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall What Legal Rights Do Creators of Web Content Have?

◊ Reproducing the work ◊ Preparing derivative works based upon the original work ◊ Distributing the work to the public ◊ Public performance/display of the work Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall What Rights Are Included in Copyright?

◊ Terms of use ◊ Copyright infringement ◊ Cease and desist letter ◊ Contributory infringement Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Use and Consequences of Copyrighted Material

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Using Pictures in the Public Domain

1. Switch to another template by Blogger 2. Locate a pre-made template on the Web 3. Design your own template Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Change a Blog Template

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Example of a Third Party Template Preview the New Template Copy the HTML Code

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Common Methods for Earning Money – Advertising Programs ◊ Google AdSense ◊ DoubleClick ◊ Tribal Fusion ◊ AdGenta ◊ AzoogleAds ◊ PeakClick

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Example: Adsense Must have a Google Account Where the checks will be sent!

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Earning Money by Blogging: Affiliate Programs

◊ Dosh Dosh ( ◊ Pearsonified ( ◊ Problogger ( ◊ Blogger Tips and Tricks ( ◊ Personal Development for Smart People ( Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Internet resources:

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.