18 th October 2012 Making a PR Splash at Mobile World Congress.

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Presentation transcript:

18 th October 2012 Making a PR Splash at Mobile World Congress

Agenda l Dianne Canham, éclat Marketing – Introduction l Peggy Anne Salz, Author and Analyst, Founder MobileGroove l Justin Springham, Managing Editor, Mobile World Congress Daily l Q & A l Close by éclat Marketing

About éclat Marketing l Technology PR Agency l Formed in 1998 to support technology companies entering the European market l Founding Member of Newshound PR - Agency Network l US Office: opened December 2011 l Fees linked to results

Experience in Mobile market

PR Planning l What Are Your Strategic Goals? l What is your starting point? l Be Clear What you Want to Achieve –Arrange interviews for executives at show –Drive traffic to stand –Getting coverage at the show l News Agenda : –What stories –What audience –Deadlines for previews –How newsworthy –How to communicate

Develop Communications Strategy l Pre MWC Media tour l Briefings on stand l Media party l Survey l Operator endorsements l Press release l Video news story

éclat In Action inneractive The Company A mobile app monetisation exchange enabling publishers to maximise the ROI from placement of in-app ads in global ad networks. PR Goals Strategy 1.Organise introductory media/analyst tour in November and follow up briefings in Jan/Feb 2.Focus on issue of how developers can make money 3.Develop/sell in opinion article 4.Launch new platform capabilities at show Build brand awareness of inneractive as a pioneer and leader in the mobile advertising market place Position inneractive spokespeople as industry experts on issues relating to mobile advertising/app monetisation Generate coverage for Inneractive in key media, blogs and analyst reports

PBR (Payment by Results) Goals vs Achievements PBR TargetSecured/Completed Phase 1 Nov/Dec Organise interviews with 7 press/analysts Achieved 9 interviews Secure 8 pieces of coverageSecured 19 pieces of coverage Phase 2 Jan/Feb Organise interviews with 7 press and analysts Achieved 11 interviews Place opinion articlePublished in Develop Magazine & Mobile Groove “I would like to personally thank you and the éclat Marketing team for your devotion and hard work in helping us getting our message and positioning across. Through our relationship, we always found your insights and inputs valuable and professional. You led our media and analysts relations before, during and after Mobile World Congress 2012, helping making it a major success for us. It was a pleasure working with you and your team and we always felt you were doing your utmost to help us achieve our goals. You are a true partner. Looking forward to working with you in the future.” Itay Gadot, VP Marketing inneractive

Mobile World Congress 2013 l Thank you for your time l Q & A