BLOOM Designer Kids Wear Presentation by: Kriti Mehta Kritika Dawar Miriam J T Stuti Goel
The idea… Our idea is to provide exclusive occasion wear for children along with the accessories and footwear, catering to kids (3-8 years) and pre-teens (9-12 years). The products will be priced from Rs.3500-5500.
Bal Bachche Frolica Baby Beri Competition Bal Bachche Frolica Baby Beri
One of India‟s leading manufacturers of premium lifestyle Kidswear One of India‟s leading manufacturers of premium lifestyle Kidswear. Business activities primarily includes designing, manufacturing, branding and selling of readymade apparels The distribution channel broadly comprises of network of Exclusive Brand Outlets (EBO), mix of Distributors, Shop-in-Shops (SIS) and Factory Seconds Outlet (FSO). The brand targets kids up to 16 yrs of age. Benetton launched “Baby on Board” store, which is targeted at young urban upwardly mobile parents, has a product line, which includes infant and maternity wear, educational toys, strollers, car seats and fashions.
The are primarily aimed at 0-11 years age group. The brand caters to middle and premium segment. It manufactures all kinds of knitted and woven garments for girls as well as boys . The brand also has plans to launch home furnishings for kids shortly. Besides the exclusive stores the brand is available in major chains like Shopper‟s Stop, Westside, Lifestyle, Ebony, Pantaloons etc. The brand aims at 1-16 years age group The retail business caters to the middle and premium segments. It manufactures all kinds of knitted and woven garments offers ethnic wear like „Lehenga chunri‟ and „Kurta paijamas‟ The brand is sold through various large format stores besides its exclusive stores.
Why?? Gap in the market for occasion wear for children Change in lifestyle and perception Increasing disposable income Kids more conscious now
What important customer problem are we solving? Providing occasion wear for children- an opportunity that has not been exploited to its full potential. Benefit of providing all products under one roof
How are we going to do it? EBO Central location Ready to wear Extra care- comfort and safety
How many customers are there that are willing to buy from us? How many customers are there? (Market size) According to the India Apparel Report, 2008 (Images Year Book, Vol IV), the size of kidswear market is estimated to be at Rs. 30, 510 crore. Industry experts predict that the market will further grow to reach Rs. 45, 000 crore by 2013, with braded apparels contributing to a major share. The volume of market share of kid‟s apparels in the total apparel market is at 24.9%, as against a 15% share in 2005. Urban kid‟s apparel market comprises about 60% of the total kidswear market. A research states that more than 30% of the country‟s population is below 15 years of age. The density of population makes kidswear to be one of the fastest growing segments in the Indian market scenario.(http://www.scribd.com/doc/18795157/Indian-Kids-Wear-Market)
Why can only we provide the solution? How are we unique? Children's clothes in India started out as miniature versions of popular adult wear. But the market is changing with its maturing and with more and more kids beginning to make active choices. Internationally, children's wear has its own trends forecasting, trade shows and a production, marketing and publicity set-up that rivals the adult business.
How can we defend against others? By providing : Customer loyalty cards Customized services Promotional offers and seasonal discounts
References http://www.apunkachoice.com/scoop/fashion/20041026-0.html http://www.scribd.com/doc/18795157/Indian-Kids-Wear-Market www.corbis.com
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