JOINT BUY PRE-ALPHA. Business Canvas Update – Last Week Customer Segments Cost Structure Value Propositions Revenue Streams ChannelsCustomer Relationships.

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Presentation transcript:

JOINT BUY PRE-ALPHA

Business Canvas Update – Last Week Customer Segments Cost Structure Value Propositions Revenue Streams ChannelsCustomer Relationships Key Activities Key Resources Key Partners Channels Cost Structure Web page / Mobile app Viral Marketing through SNS Online Advertising is an effective way to get traffic Variable costs : server and traffic maintenance Fixed Cost : rent, salaries Online marketing Cost We realized that online advertising can be good source of attracting buyers but it costs a considerable amount of money.

Business Canvas Update – This Week Sellers might need more value such as exposure of their brand or customer information. Customer Segments Cost Structure Seller Value Propositions Revenue Streams ChannelsCustomer Relationships Key Activities Key Resources Key Partners Seller’s Problems Complaint from their existing users* Delivery/customer supports costs* Discount on already popular products?* Solution? More Incentive Interview Request Display ads for seller’s website Cross-selling their product Automatic subscription to sales mailing list Fail to reach sellers through mentors and alumni Sent interview requests to over 100 sellers in electronics and software * Feedback from Oren Jacob

Pre-alpha Website “Creating Deal”, “Sharing Deal” features are working now. Creating a deal From Amazon Products Searching another user’s deal Login with Facebook Following favorite deals Sharing deals through Facebook

User Feedback From user’s feedback, 3 main features “ Deal Creation / Login / Sharing Deals“ have been changed. 1 st Version 2 nd Version Feedback Deal Creation Login System Sharing Deals Blog Style Uploading images, descriptions Too complex Time consuming Hard to design layout Retrieving meta data from Amazon. çç çç Automatic posting on user’s FB Wall after following deals Spam  Upset! Get user’s comment with some incentive çç çç Subscription required for creating/sharing/follo wing Don’t want to provide personal information Facebook Connect Get information only for payment çç çç

Screenshots Main & Item detail page

Screenshots Facebook Connect