Students Flourish A new take on credit scores for students Dani Bicknell, NPLD 510

“Credit scores are broken…Students flourish is here to fix it.”

High Achieving Students Business Insider (4/9/2015) Group of students that got into all Ivy League schools have one thing in common: They are all first-generation Americans. Business Insider How are they going to pay for college?

FICO Credit Score The only score lending institutions have to make lending decisions Not fair for students

Problem Students have thin or no credit, cannot receive competitive loans Size 20 million students expecting to attend US colleges in fall 2015 Consequences Students receive inadequate financial assistance Current fed. loan structure gives all students same rate Students get negative return on education

Problem for Students Cost of school Limited funding options Inability to attend college of choice

Limited Funding Options for Students Private Loans Federal Loans Financial Aid

Students ruin their credit before building it

Student debt is bad for the economy

Lenders need more information to make better lending decisions for students Lenders use FICO score to make lending decisions, this negatively impacts students who have no credit history Lenders need new data about students to segment the best student customers based on their behavior Big data takes into account new metrics for student behavior that could be used to make better lending decisions

Innovation

Students Flourish Why it works Transparency Big data captures students Students voluntarily buy in Banks can lend to best customers How it operates Algorithm that captures students credit risk What success looks like Students get score that lenders can use to make better lending decisions A new kind of credit score that empowers students

Students Flourish A new credit score that empowers students by using data that tracks their behavior and segments customers to find the most competitive loan products

Account Creation Download app and create profile (tablet, phone, computer) Agree to T&C and link accounts to Students Flourish profile New Score New algorithm captures data and behavior Innovative credit score for students More accurate score encompasses student trustworthiness Lenders Lenders have more accurate information about students Make better lending decisions to students Expand services Higher repayment rate Advertise products on Students Flourish website How it Operates

New way to determine eligibility 1.New credit score that takes in factors that will segment students 2.Segment best students and help find them better loans 3.Alternative risk assessment is better for students and businesses 4.New metrics: cell phone usage, social media accounts, financial accounts and online behavior

Competitive Position Geography/Demographic College bound students (undergrad and graduate) Product No other US company offers this product Customer/client Financially empower students with credit score to help them pay for college by expanding access to capital

Competitive Analysis Matric CompetitorsTrait: New Credit Score Trait: Focus on students Trait: Financial education Trait: Use online behavior to assess credit risk MintNo YesNo Credit KarmaYes No LenddoYes (but not in US) No Yes (but not in US)

Market Analysis 20 million students estimated to attend college next year 67% who get into their first choice school can not afford it 13,400,000 million students cannot pay for their top choice school

Business Model Canvas

Revenue Channels Banks Sell score Advertising Credit Card Universities Financial Services Partnerships Credit Karma Mint Nerd Wallet

For-Profit with a social mission Advantages: Product/service triggers social change through transparency, and offering a high-impact low cost service to help students get the best financial products Easy to collaborate and partner with banks, businesses, and government Easier to scale Attracts high-quality investors and employees

Financial Model Model might limit some types of customers – segmenting customers to find the best borrowers with the least amount of risk Incorporate as a B-corp. Show commitment by meeting comprehensive and transparent social and environmental standards Institutionalize stakeholder interests Build collective voice through the power of the brand Open 24/7: Online service and account allows convenience for students

Performance Metrics Mission Social Commitment Distributive Nature Inspires students to achieve without financial barriers Collaborative Inclusive to high achieving low-income students Money Focused objective Operational efficiency Easy to scale (within US) High risk, high reward Leveraging the market and consumers to find best products and services to suit their needs

Options to scale Partnership and Collaboration with: Government Banks and Financial Service Companies Universities

Let’s help students flourish!