Expected Impact of Information Technology on a Global Business PRESENTED BY:

Importance of Technology in Businesses  Economic growth and technology are inextricably linked.  Current economic conditions are fostering investment in technology  as emerging markets ramp up their demand for technology to fuel growth,  and advanced markets seek new ways to cut costs and drive innovation.  This becomes a virtuous circle as digital technologies drive  consumer income and demand,  education and training,  and efficient use of capital and resources Leading to increased economic growth, particularly in emerging markets.

Expected Shifts in Technology We foresee six significant shifts firms will need to address over the next 3 years: 1 The global digital economy comes of age. 2 Industries undergo digital transformation. 3 The digital divide reverses. 4 The emerging-market customer takes center stage. 5 Business shifts into hyperdrive. 6 Firms reorganize to embrace the digital economy.

The global digital economy comes of age “The internet is triggering a third wave of capitalism that will transform business and government and lead to extraordinary wealth creation.” John Sviokla, Partner, Strategy and Innovation Advisory Group, PwC

Which do you believe will have the greatest positive impact on your business over the next 3years?

Which do you believe your company will be investing in most over the next 3 years?

Industries undergo digital transformation Industries most affected by digital transformation

The digital divide reverses  The rapid adoption of new digital technology in emerging markets is evident in global mobility trends.  The likelihood of emerging markets bypassing older technologies adds yet another competitive threat to Western companies.

The emerging-market customer takes center stage  Fast-growing businesses in the developing world are generating extraordinary growth opportunities for Western firms.  With corporate profits and cash positions rising, companies in emerging markets are investing heavily in their future growth.

Business shifts into hyperdrive  Real-time business  Early-warning and scenario analysis

Firms reorganize to embrace the digital economy Today’s digital playing field, with its liberalized trade barriers and real-time market linkages, allows firms to quickly become global competitors. Unlike most traditional companies in advanced economies whose growth strategies were first domestic and then multinational, many of today’s startup firms— particularly those in emerging markets—operate globally from their inception.  Globally integrated enterprises  Edge-based organizations

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