ABCN… the missing piece

Alliance Academy of Business Center Management Preparing Yourself and Your Team for Success!

Today’s Agenda  Introduction / A Few Question You Might Have  What is the Alliance Academy?  How Does It Work? –The Process  What is the Benefit to YOU? –Current Situation –Desired Situation  The Curriculum –An Overview of the Program  Questions?

A Few Questions You Might Have……  Why Should We Want To Learn?  What Is The Best Way To Teach?  Why Should I Enroll With AAOBCM?  What Can I Expect As A Return On My Investment?  Can’t I Just Learn As I Go?

What Is The Alliance Academy of Business Center Management? VALUE InformationKnowledge Professional Development Experience The distinguished Alliance Academy faculty are driven by a passion to create and share knowledge, to inspire and nurture, and ultimately, to be enriched by the lives of their students. They are pioneering business persons whose insights have shaped the practice of management; leaders who have run companies; and entrepreneurs whose innovations have sparked change and opportunity for others. Our faculty bring all of these talents to the classroom to create a dynamic learning environment, working closely with students and taking a deep personal interest in their growth. Students leave the AABCM prepared for the future and fundamentally changed by the experience.

How Does It Work?  Enroll In The Business Center Management Program  On-Line Pre-work –Pre-Work / Reading Assignment  Face-to-Face –8 Hour Class Session  Post Class Assignment –Written Assignment  Certificate Of Completion For Individual Courses  Accreditation For Completion Of AABCM Program

What Is The Benefit To YOU? Professional Expertise Increased Organizational Value Optimization Of Center Management Alliance Academy of Business Center Management

Current Situation  Limited Access To Information  Same Old – Same Old  Competitive Marketplace  Reactive  Unorganized / Limited Effectiveness  Diminishing Returns

Desired Status  Access To The Latest Information  Consistency Within The Industry  Knowledge Management  Differentiation Between Competitors  Collaborative Learning Environment  Increase In Revenue And Retention

The Curriculum Alliance Academy Curriculum AABCM-101Introduction To Business Center Management AABCM-200Marketing Strategies – Local to Global AABCM-205Exceptional Service – Driving Loyalty AABCM-300Technology & Operations Management AABCM-305Personnel Management – Hiring For Success AABCM-400Conceptual Selling AABCM-405Leadership & Professional Development AABCM-500Business Center of the Future

AABCM-101 Introduction to Business Center Management 101. INTRODUCTION TO THE WORLD OF BUSINESS Description: Designed as an interactive, team-taught learning experience that illustrates how the various fields of business coexist within the world of Business Centers. Provides students an introduction to the Alliance Academy of Business Center Management, as well as the necessary tools to develop meaningful and measurable learning objectives to be used throughout their career. Topics include Industry History, Trends, Business Center and Real Estate Terms, as well as the nature of business and its operations and a survey of basic concepts, principles and practices. Provides a foundation for advanced study and assistance in making career in the Business Center Industry. Prerequisite: Exposure to the Business Center environment for a minimum of 90 days. Pre-work: Each student will be responsible for completing and submitting a short exercise prior to attending the class.

AABCM-200 Marketing Strategies – Local to Global 200. MARKETING STRATEGIES – LOCAL TO GLOBAL Description Examination of the buyer (individual consumer and organizational agent) as problem solver. Topics include Center specific marketing strategies, buying decision processes and economic factors that influence behavior in the marketplace. Examines principles, theories, models and research techniques related to successful marketing practices, locally and globally, as well as market analysis, sales strategies, sales presentations and creating / administering a sales program. Prerequisite: AABCM-101 Pre-Work: Each student will be responsible for completing and submitting a short exercise prior to attending the class.

AABCM-205 Exceptional Service – Driving Loyalty 205. EXCEPTIONAL SERVICE – DRIVING LOYALTY Description This program is designed to introduce the topic of “Client Loyalty” to the equation of retention. An in depth look at what makes the consumer a “loyal” consumer and just what it takes to move them from satisfied to loyal. This class continues the examination of the buyer (individual consumer and organizational agent) as problem solver. Class discussion will revolve around customer service expectations, success stories and areas of opportunity at the center and organizational level, as well as a look at the “Gold Standard” set by the Ritz- Carlton. The course is recommended for General Mangers and Business Prerequisite: AABCM-101, AABCM-200 Pre-Work: Each student will be responsible for completing and submitting a short exercise prior to attending the class.

AABCM-300 Technology & Operations Management 300. TECHNOLOGY & OPERATIONS MANAGEMENT Description This program devotes a great deal of time to Technology and how it has changed the Business Center Industry and will continue to do so. We will discuss the latest uses of Technology in daily operations and sales activities, and take a closer look at how Sales Force Automation can play a big role in improving sales and operational efficiencies. Small Group Case Studies will be a good portion of the session. The course is recommended for General Mangers and Business Owners. Prerequisite: AABCM-101, AABCM-200, AABCM-205 Pre-Work: Each student will be responsible for completing and submitting a short exercise prior to attending the class.

AABCM-305 Personnel Management – Hiring for Success 305. PERSONNEL MANAGEMENT – HIRING FOR SUCCESS Description Designed as an Intermediate Level Human Resources class, this program gives a detailed examination of recruitment, training, and the performance management process in regards to creating a successful Business Center Team. The class also discusses the relationship between employees and management. Small Group Case Studies will be used to examine best practices and challenging areas, including optimal staffing. The course is recommended for General Mangers and Business Owners. Prerequisite: AABCM-101, AABCM-200, AABCM-205 Pre-Work: Each student will be responsible for completing and submitting a short exercise prior to attending the class.

AABCM-400 Conceptual Selling 400. CONCEPTUAL SELLING Description Studies the process of customer decision-making, consumption and post- consumption activities. In today’s world, the day’s of the Snake-Oil Salesman” have passed, and the ability to listen to the customer and derive a solution to the problem is critical in earning trust and securing the business. Case Studies and Sales Presentations will be given by members of the class. The course is recommended for General Mangers and Business Owners. Prerequisite: AABCM-101, AABCM-200, AABCM-205, AABCM-300 Pre-Work: Each student will be responsible for completing and submitting a short exercise prior to attending the class.

AABCM-405 Leadership & Professional Development 405. LEADERSHIP & PROFESSIONAL DEVELOPMENT Description Designed for Business Center Owners and Managers who would like to enhance their individual, team, and organizational leadership role and advance their thinking, behavior, and actions to prepare for new and emerging leadership challenges. A look into the leadership styles of some of the most innovative and success leaders of the 20 th and 21 st Century. Exercises and discussions surrounding emotional intelligence, adaptive leadership, taking risks, and ethical dilemmas and leadership. The course is recommended for General Mangers and Business Owners. Prerequisite: AABCM-101, AABCM-200, AABCM-205, AABCM-305 Pre-Work: Each student will be responsible for completing and submitting a short exercise prior to attending the class.

AABCM-500 Business Center of the Future 500. BUSINESS CENTER OF THE FUTURE Description This futuristic look at the Business Center Industry and how the industry is changing. Designed as an Senior Level class, the curriculum works with market trends, global movement, and economic factors impacting the Business Service and Real Estate Industries. Advanced study of varying business topics based on today’s market and students interests and needs. Case Studies will be used to promote discussion and thoughtful debate regarding the impact of technology and globalization on the industry. The course is recommended for Senior Level General Mangers and Business Owners. Prerequisite: AABCM-101, AABCM-200, AABCM-205, AABCM-300, AABCM-305, AABCM- 400, AABCM-405 Pre-Work: Each student will be responsible for completing and submitting a short exercise prior to attending the class.

Questions……

ABCN… the missing piece