SWG on agro-food processing Presentation of region and cluster activities PP6 ITDH (HU) Sofia, Bulgaria / 25th November 2010.

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SWG on agro-food processing Presentation of region and cluster activities PP6 ITDH (HU) Sofia, Bulgaria / 25th November 2010

Analysis of logistics cluster / sector in the region of PP6 (WP3) -In the food-processing industry, the Hungarian SMEs are in a terrible situation -Divided interests of producers and food-processing companies (trade intermediaries, international traders) -The Hungarian food basic /raw material is too expensive for the food-processing companies -Export is still bigger than the import (but import is increasing faster) -After the socialist period mamut companies have been decentralised, but after again have been merged (i.e.: meat industry contains only 6 big companies) -After joining the EU, there are more but low quality foods -New technologies, innovation and quality work -Looking for long term only those foods are competitive that have been processed on high quality and containing big added value are -The own good marketing is necessary, a good food-processing company has good quality in third, good selling policy in other third and the good financial policy too -Food-processing industry imports 10% of basic materials from abroad -Good opportunities for SMEs (i.e.: bio food)

Cluster(s) / networks / companies you intend to involve in the ADC project Pólus Program Office accredited clusters: 1.Csepel-island and its territory Food-processing Cluster (40 members, set up: 2006) 2.Egerfood Food Safety and Technology Development Cluster 3.North-Hungarian Regional Product and Service Cluster 4.North-Great Plain Regional Food Chain Innovative Cluster 5.Pharmapolis Innovative Food Industrial Cluster (33 members) 6.South-Great Plain Regional Food Chain Cluster 7."Hungarikum" Food Industrial and Drinks’ Producer Cluster (30 members, set up: 2008) Different associations, institutions specialized in one exact sub-branch Agricultural Marketing Centre (set up: 1996, supervised by the Ministry of Agriculture, 3 different labels: Great Hungarian Food, Traditions-Ízek-Regions, Quality Hungarian Pork Meat)

economic activities you would like to involve (NACE classification not mandatory) All subsectors (i.e. bio foods) Packaging industry can be also a good sector for co-operations We should focus on the big productive companies

expectations of your cluster members, networks, companies: –services to be provided within the project & needs for the organisation of the sectoral PEV (partnership event 1.Exact co-operation opportunities 2.Business and also innovative (technology transfer) opportunities 3.Information changing 4.Co-operation against the low quality Asian basic materials 5.Cluster set up with ADC partners

your experience in similar activities 1.ITD key account management system, dedicated key account manager for food (wine) industry 2.AMC support you will need for successful implementation of the sectoral PEV 1.Software for organization 2.Meeting schedules 3.follow up, etc.