Long copy ads Examples. All UK average Total Motivated/involved 58%49% UK (735 ads) Normative data (averages) motivated involved Branding clarity.

Slides:

Advertisements

Similar presentations

January 6. January 7 January 8 January 9 January 10.

Advertisements

Skoda Creative Benchmarking May About Newspaper Creative Benchmarking.

Source: Independent/Independent on Sunday/Times/Sunday Times Category: Alcoholic drinks Date: February, March, April, November 10 Tested: November 2010.

Source: Guardian Category: Retail Date: October Tested: November, 2011 Sample: 95 Chief shoppers 4 page Advert tested – Waitrose.

February 2012 Newspaper Creative Benchmark Report Masterfoods.

March 2012 Newspaper Creative Benchmark Report Oral B.

February 2012 Newspaper Creative Benchmark Report Diet Coke.

X. X September Mo Tu We Th Fr Sa Su

Chubaka Producciones Presenta :.

2012 JANUARY Sun Mon Tue Wed Thu Fri Sat

P Pathophysiology Calendar. SundayMondayTuesdayWednesdayThursdayFridaySaturday January 2012.

National Newspapers Creative Benchmarking 6 mortgage ads and campaigns May 2011.

Chicas, este calendario si es pa' nosotras !!!!!.

MONDAYTUESDAYWEDNESDAYTHURSDAYFRIDAYSAT/SUN Note: You can print this template to use as a wall calendar. You can also copy the slide for any month to add.

You can print this template to use it as a wall calendar, or you can copy the page for any month to add it to your own presentation. If you’d like to change.

School Year Calendar You can print this template to use it as a wall calendar, or you can copy the page for any month to add it to your own presentation.

School Year Calendar You can print this template to use it as a wall calendar, or you can copy the page for any month to add it to your own presentation.

You can print this template to use it as a wall calendar, or you can copy the page for any month to add it to your own presentation. If you’d like to change.

2007 Monthly Calendar You can print this template to use it as a wall calendar, or you can copy the page for any month to add it to your own presentation.

MONDAYTUESDAYWEDNESDAYTHURSDAYFRIDAYSAT/SUN Note: You can print this template to use as a wall calendar. You can also copy the slide for any month to add.

You can print this template to use it as a wall calendar, or you can copy the page for any month to add it to your own presentation. If you’d like to change.

You can print this template to use it as a wall calendar, or you can copy the page for any month to add it to your own presentation. If you’d like to change.

November 2011 Newspaper Creative Benchmark Report Praise.

It’s a component of the Newspaper Effectiveness Metric which is run by the newspaper industry marketing body, The Newspaper Works. A monthly study designed;

December 2011 Newspaper Creative Benchmark Report eBay.

The Newspaper Effectiveness Metric. Content Why create a Newspaper Effectiveness Metric? The Newspaper Effectiveness Metric in summary Validation of the.

Newspaper Creative Benchmarking AUGUST Significantly different to Retail Average at 90% c.l. All Newspaper NormsARCBS Ad size: FPC Appeared: July.

February 2012 Newspaper Creative Benchmark Report Coles.

BMW Creative Benchmarking May About Newspaper Creative Benchmarking.

Newspaper Creative Benchmark Report Whiskas May 2011.

Suzuki Creative Benchmarking May About Newspaper Creative Benchmarking.

Citroen Creative Benchmarking May About Newspaper Creative Benchmarking.

Mitsubishi Creative Benchmarking May About Newspaper Creative Benchmarking.

July 2011 Newspaper Creative Benchmark Report ‘Bread Wars’

WORD JUMBLE. Months of the year Word in jumbled form e r r f b u y a Word in jumbled form e r r f b u y a february Click for the answer Next Question.

September 2008 SundayMondayTuesdayWednesdayThursdayFridaySaturday

Established in 2006 by the major Australian newspaper publishers: – News Limited – Fairfax Media (including Rural Press) – APN News and Media – West Australian.

DATE POWER 2 INCOME JANUARY 100member X 25.00P2, FEBRUARY 200member X 25.00P5, MARCH 400member X 25.00P10, APRIL 800member.

The Proof 1 The business case for newspaper advertising as part of the media mix.

September 2011 Newspaper Creative Benchmark Report Qantas.

2011 Calendar Important Dates/Events/Homework. SunSatFriThursWedTuesMon January

SunSatFriThursWedTuesMon January

Newspaper Creative Benchmarking AUGUST Significantly different to Retail Average at 90% c.l. All Newspaper Norms Heart Foundation Ad size: HPC Appeared:

KETTLE ® Chips: Effectiveness 1 How newspaper advertising stimulated a 20% increase in sales of KETTLE ® Chips.

The Proof 1 The business case for newspaper advertising as part of the media mix.

The Proof 1 The business case for newspaper advertising as part of the media mix.

VS. Category: Travel Date: September, 2011 Tested: October, 2011 Sample: 102 Adults Category average Total Motivated/involved 55% 4849 Category (38 ads)

4. Rip Stories from the Headlines  Mine the newspapers for stories that apply to your readers.  Take advantage of subjects that judges may know something.

Newspaper Creative Benchmark Report Dan Murphy’s February 2011.

July 2007 SundayMondayTuesdayWednesdayThursdayFridaySaturday

Newspaper Creative Benchmark Report Flight Centre March 2011.

A Snapshot Review of Long Copy Ads 27 th April 2011 (Revised July 13 th 2011)

Presentation of results

TIMELINES PHOTOS This is an example text

TIMELINES PHOTOS This is an example text

McDonald’s Kalender 2009.

McDonald’s Kalender 2009.

13-block rotation schedule

Robotics June 1, 2005 Water March 30, 2005 Developing Countries November 30, 2004 ICT October 27, 2004 Service Industry [finance, telecom]

McDonald’s Kalender 2009.

Problem Gambling Clicks to Opgr.org

McDonald’s calendar 2007.

Proud As A Peacock! We are very proud of__________________

Teacher name August phone: Enter text here.

Circle Chart Template Process Name.

McDonald’s calendar 2007.

Habitat Changes and Fish Migration

2015 January February March April May June July August September

Habitat Changes and Fish Migration

Presentation transcript:

Long copy ads Examples

All UK average Total Motivated/involved 58%49% UK (735 ads) Normative data (averages) motivated involved Branding clarity Long copy ads Average scores Long Copy average Long Copy (16 ads)

Category: Gov, Social, Political Organisations Date: March Tested: April, 2010 Sample: 100 Women Category average Total Motivated/involved 84% Category (28 ads) UK (735 ads) Normative data (averages) motivated involved Branding clarity Ovarian Cancer * Involvement diagnostics benchmarked from Feb Category average: 20 ads All UK average Long copy ads Top scorer

Category: Food & Drink Date: January Tested: March, 2010 Sample: 101 Chief Shoppers Category average Total Motivated/involved 76% Category (144 ads) UK (735 ads) Normative data (averages) motivated involved Branding clarity Kit Kat * Involvement diagnostics benchmarked from Feb Category average: 20 ads All UK average Long copy ads High scorer

Galaxy (short copy) Total Motivated/Involved 6364 Long CopyShort Copy motivated involved Branding clarity Galaxy (long copy) Short Copy Long Copy Long copy + short copy

Category average (26 ads*) Test ad Involvement diagnostics % *Added in February 2011 Distinctive Soothing Gentle Dull Irritating Disturbing Interesting Pleasant Weak Boring Unpleasant Involving Long copy Can be funny

I Can’t Believe It’s Not Butter - launched with long copy ads 20 years ago I Can’t Believe It’s Not Butter launched in the UK in newspapers on 29th October 1991 with a long copy ad mocking the initial ban on its TV campaign in a dispute over using the word butter. The brand had to issue an out-of-stock apology on 13th November It achieved 35% awareness in just one week

Category: Business & Industrial Date: January 2011 Tested: February 2011 Sample: 106 Women and Men All UK averageCategory average Total Motivated/involved 50% Category (17 ads) UK (532 ads) Normative data (averages) motivated involved Branding clarity British Gas Delivering important information in a brand story

Category: Finance Date: March Tested: April, 2010 Sample: 102 Quality or mid-market readers Category average Total Motivated/involved 41% 4349 Category (95 ads) UK (735 ads) Normative data (averages) motivated involved Branding clarity HSBC All UK average Many copy points less successful than long copy

New creative diagnostics Added in July ads average Very eye- catching Striking pictures/visuals Interesting headline Clear & easy to read Easy to understand Tells/shows me something new Similar to other ads in category Doesn’t stand out on page Looks cluttered/ confusing Marmite

Long copy can be more motivating 47% Motivated/Involved 44%