Microtiles presentation Sergey Dudnikov | CHRISTIE Business Development Manager, Russia & CIS

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CONFIDENTIAL | Slide 10 TRENDS IN DIGITAL TECHNOLOGY Setting the scene: Current Trends Dominated by 16:9 formats by their inherent aspect ratio or used in multiples to create a tiled display with the same ratio. Often seen as poor use of interior design space, that limits its creative use. Current use of tiled displays often shows non-uniformity in brightness and color reproduction, due to lack of calibration. Difficulty in reproducing accurate colours, demanded by brands. Large display bezels hide content, or worse, distort the shapes, images and brands when ignored in a tiled display.

CONFIDENTIAL | Slide 11 TRENDS IN DIGITAL TECHNOLOGY Setting the scene: what are the display technologies used? LED Too bright Pixelated close up Cost prohibitive LCD / Plasma Commodity (people ignore them) Not suited for tiled arrays Performance tradeoff / limited lifetime Projection Front projection can look washed out / requires line of sight Traditional rear projection too deep Bright Affordable Seamless

CONFIDENTIAL | Slide 12 THINGS TO AVOID Comparison with fine bezel LCDs and plasmas Photo: tiled 42" LCDs Misaligned seams Glare Highly visable seams

CONFIDENTIAL | Slide 13 KEY ATTRIBUTES OF MICROTILES FOR RENTAL STAGERS MicroTiles – The New Digital Canvas Creative Easy to use Long-lasting Unique proposition – nothing like it before Purpose-built for immediate AV displays for any space Re-useable, changing display needs – one solution.

CONFIDENTIAL | Slide 14 LIGHTWEIGHT TILES Brightness 800 nits 720 x 540 pixels 9.2 kg (~20 lb.) per tile 8 tiles per m2 70 watts (239 BTUs) per tile at max. brightness 35dB noise rating 260mm ~10.2" 408mm ~16" 306mm ~12"

CONFIDENTIAL | Slide 15 RELIABLE COMPONENTS Blue LED Red LED Green LED Field Lens Short Throw Projection Lens DLP ® Light Modulator Estimated LED half-brightness >65K hours (7.4 24/7)

CONFIDENTIAL | Slide 16 FRONT ACCESS BUILT TO LAST Four easy-to-replace service modules ScreenLight EnginePower SupplyFans TIME TO REPLACE 1 MIN15 MINS5 MINS10 MINS

CONFIDENTIAL | Slide 17 ULTRA THIN SEAMED TECHNOLOGY MicroTiles™ - Freedom to Engage: Content shown without limitation of BEZELS Christie MicroTiles offers ultra-thin seams between tiles Typical LCD 20-30mm Best Plasma ~4mm Best LCD ~7mm New standard ~1mm

CONFIDENTIAL | Slide 18 TECHNOLOGY WITHOUT BEZELS MicroTiles™ - Freedom to Engage: Content shown without limitation of BEZELS Easier maintenance and support – no bezels to remove Front access design, means array remains intact during servicing or repair MicroTile fully serviceable with a single tool LED light-source ensure 65,000 hours operation until half-brightness

CONFIDENTIAL | Slide 19 TECHNOLOGY – CLOSE UP VIEWING MicroTiles™ - Freedom to Design: Any content or resolution, not just 16:9 aspect ratio Direct-view LED displays offer at best 3 – 10mm pixel pitch, making content difficult to interpret up close. MicroTiles offers up to 0.5mm MicroTilePlasmaLCD

CONFIDENTIAL | Slide 20 SUPER-FINE PIXELS MicroTiles™ - Freedom to Design: Any content or resolution, not just 16:9 aspect ratio Super-fine pixel pitch No content distortion / pixellation up close. Making it easier for upscaling, aspect ratio conversion

CONFIDENTIAL | Slide 21 UNPARALLED COLOUR SPACE 60% 70% 100% 90% 80% NTSC-1979, SMPTE-C UHP Projector sRGB (HDTV) NTSC-1953 Plasma LCD 120% 110% LCD LED MicroTiles Array CIE 1931 XYZ colour space All visible colors

CONFIDENTIAL | Slide 22 ENVIRONMENTALLY FRIENDLY Serviceable modules extend product life indefinitely Palletized to reduce packaging waste on site Ability to fine-tune brightness and energy consumption Dim to minimum of watts per tile Optional standby mode reduces power by 85% Built for recyclability (80% of materials can be recycled) RoHS compliant (restriction of hazardous materials, e.g., lead, mercury)

CONFIDENTIAL | Slide 23 EASY ASSEMBLY Step 1: Build the bottom row, ensuring it is level Step 2: Add base platform & rows Step 3: Connect data and power to the tiles, and to the ECU and media server Media Server (by others) External Control Unit (ECU) VideoVideo & control

CONFIDENTIAL | Slide 24 THE SYSTEM Simply set-up and wiring Tiles lock together in seconds Daisy chain the tiles and the external control unit (ECU) together Connect input source to the ECU ECU Other input sources, such as component video, could be accommodated if required Media Player DVI output or Flash drive

CONFIDENTIAL | Slide 25 THE SYSTEM Self-detection and ongoing self-calibration Tiles automatically detect each other in the array The ECU continuously calibrates tiles (color, brightness, etc.) ECU

CONFIDENTIAL | Slide 26 COMPATIBILITY Compatible with all standard graphics formats, playback devices and PC playback/digital signage software Vista Spyder for non-standard shapes and/or super-high resolution content (above WUXGA or i.e., >165 MPixels/sec): Use built-in upscaling and aspect ratio conversion to map source pixels to physical pixels; OR Use multiple, synchronized input sources

CONFIDENTIAL | Slide 27 DON’T TAKE OUR WORD FOR IT MicroTiles – The New Digital Canvas is proud to be awarded: rAVe digital signage CHAMPS award Installation Europe editors award Institut Français Du Design Awards Infocomm International - Best Digital Signage Product

CONFIDENTIAL | Slide 28 RECAP ON MICROTILES SUITABILITY FOR STAGING Ease of set up – critical for build familiarity and turnaround time Robustness – ensuring product spends time working for you Ultimate control – provide you and your client flexibility of display Sustainability – long term product, designed and identified path for continued growth and support Virtually zero maintenance cost Longevity in performance and consistency Something new to offer your clients Desirability, credibility and profitability Image Performance, clarity and impact

CONFIDENTIAL | Slide 29 MicroTiles design ideas

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