Copyrighted material John Tullis 10/21/2015 page 1 04/02/00 Merchant Servers Presentation John Tullis DePaul Instructor

Copyrighted material John Tullis 10/21/2015 page 2 Merchant Servers Part 1 Merchant Servers - what are they? Software packages that enable financial transactions between two systems. Use Web technology- normally Web browser, Web server communications. An electronic commerce engine sits between the Web server and a database, enabling catalog access, entry and storage of customer/purchaser data, and order capture.

Copyrighted material John Tullis 10/21/2015 page 3 Merchant Servers Part 1 Merchant Servers - components Web Server Database Commerce Engine Payment Gateway

Copyrighted material John Tullis 10/21/2015 page 4 Merchant Servers Part 1 The Web Server Web servers form the backbone of the e-commerce suite's interaction with the customer by: Displaying HTML pages about the company and the e-commerce site Showing a navigable catalog for consumers to browse for products and services Using HTML forms and other front-end data entry for the customer to enter purchasing information Providing a secure Internet connection for the transmission of payment information

Copyrighted material John Tullis 10/21/2015 page 5 Merchant Servers Part 1 The Database Server An e-commerce suite typically uses a database to maintain information on various subjects, including: Product catalogs Customer information Order and shipping data Site usage tracking Administrative information

Copyrighted material John Tullis 10/21/2015 page 6 Merchant Servers Part 1 The eCommerce Engine The commerce server is the "glue" that holds the entire e-commerce suite together. It is typically implemented as an add-on to the Web server. Manages communication between the other components of the commerce package Controls special features particular to a specific commerce package May be tightly integrated with other suite components May be modular, capable of interaction with several brands of suite components

Copyrighted material John Tullis 10/21/2015 page 7 Merchant Servers Part 1 The Payment Gateway The payment gateway is the bridge between the e- commerce suite and the banking and credit institutions that will process the customers payment. Payment gateways may support several types of purchase processing: Manual processing Simple credit card processing Digital money transfers Secure Electronic Transactions protocol

Copyrighted material John Tullis 10/21/2015 page 8 Merchant Servers Part 1 Net.Commerce - strengths Complete System - Web Server, Database, Templates Broad Appeal Small to Large Size Clients Business to Consumer Business to Business Strong Scalability Strong Legacy System Support Strong Standards Support - EDI, SET, with WebSphere (Feb 2000), CORBA, Java, EJB

Copyrighted material John Tullis 10/21/2015 page 9 Merchant Servers Part 1 Net.Commerce - weaknesses Has lacked personalization functionality. Slow to add cutting edge functionality. Depends on bolt on products for additional functionality (best of breed approach rather than all in one approach) - complicates support.

Copyrighted material John Tullis 10/21/2015 page 10 Merchant Servers Part 1 Microsoft Site Server - strengths Microsoft Name Wide-Scale Deployment Strong Usage Analysis Good Scalability Innovative Graphical 'Pipeline’ - Order Processing Pipeline, Commerce Interchange Pipeline Additional Venues - Push Technolog, Content Comprehensive Advertising Component

Copyrighted material John Tullis 10/21/2015 page 11 Merchant Servers Part 1 Microsoft Site Server - weaknesses Incomplete package - database server optional Steep Learning Curve Only Runs on Microsoft Platforms Large Customization Requirement No Direct Legacy System Support Weak Standards Support - no EDI, no SET, weak Java (uses ASPs).

Copyrighted material John Tullis 10/21/2015 page 12 Merchant Servers Part 1 BroadVision - strengths Comprehensive One-to-One Personalization System Business Process Separation Strong Scalability Strong Niche Market Support Financial Information Publishing

Copyrighted material John Tullis 10/21/2015 page 13 Merchant Servers Part 1 BroadVision - weaknesses Incomplete Web Server not included Database Server not included Extremely Steep Learning Curve Large Customization Requirement Relatively Long Deployment Cycle Extremely Expensive

Copyrighted material John Tullis 10/21/2015 page 14 Merchant Servers Part 1 Open Market - strengths Broad Appeal - Small to Large Clients Rapid Deployment at Low End Strongest Information Publishing Solution Automated Delivery Facilities Innovative Catalog Capabilities

Copyrighted material John Tullis 10/21/2015 page 15 Merchant Servers Part 1 Open Market - weaknesses Incomplete Web server not included Database Server Optional Expensive to Deploy No Direct Legacy System Support Weak Standards Support No EDI No SET

Copyrighted material John Tullis 10/21/2015 page 16 Merchant Servers Part 1 Intershop4 - strengths Intershop has a very strong reference list in the hosting segment Intershop4 Hosting allows the creation of many rather sophisticated e-commerce stores in a shared environment It is easy to create a store in Intershop4 ePages is easy to use Enfinity supports the latest industry open standards

Copyrighted material John Tullis 10/21/2015 page 17 Merchant Servers Part 1 Intershop4 - weaknesses Intershop 4 Merchant/Hosting is written in Perl IS4 requires Sybase Adaptive Server Enfinity packages no personalization capabilities Enfinity merchandising capabilities do not support coupons Enfinity merchandising does not support order based discounts Each Enfinity store has a single catalog Administrator Authorization too limited.

Copyrighted material John Tullis 10/21/2015 page 18 Merchant Servers Part 1 Net.Commerce - overall

Copyrighted material John Tullis 10/21/2015 page 19 Merchant Servers Part 1 Net.Commerce - Web Server

Copyrighted material John Tullis 10/21/2015 page 20 Merchant Servers Part 1 Net.Commerce - Net.Data

Copyrighted material John Tullis 10/21/2015 page 21 Merchant Servers Part 1 Net.Commerce - database DB2 UDB 5 Oracle 8

Copyrighted material John Tullis 10/21/2015 page 22 Merchant Servers Part 1 Net.Commerce - database communications