1 C25 – May 5, 2008 Business 54 - Introduction to eCommerce Spring 2008

2 C25 – May 5, 2008 Class Game Plan  Web 2.0  Internet 2.0.  Question and Answer.  Lab Time.

3 C25 – May 5, 2008 Web 2.0  Web 2.0, a phrase coined by O'Reilly Media in 2004, refers to a supposed second generation of Internet-based services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users. O'Reilly Media, in collaboration with MediaLive International, used the phrase as a title for a series of conferences and since 2004 it has become a popular (though ill-defined and often criticized) buzzword among technical and marketing communities.O'Reilly MediagenerationInternetservicessocial networking siteswikisfolksonomiesbuzzword

4 C25 – May 5, 2008 Web 2.0 Technologies  A Web 2.0 website typically features a number of the following techniques:  Ajax-based rich Internet application techniques. Ajaxrich Internet application  Non-Ajax-based rich Internet application techniques.Ajaxrich Internet application  CSS. CSS  Semantically valid XHTML markup and/or the use of Microformats.XHTML Microformats  Syndication and aggregation of data in RSS/Atom.RSSAtom  Clean and meaningful URLs.URLs  Extensive use of folksonomies (in the form of tags or tagclouds, for example).folksonomiestagstagclouds  Weblog publishing. Weblog  Mashups. Mashups  REST or XML Webservice APIs. RESTXMLWebserviceAPIs

5 C25 – May 5, 2008 Web 1.0 Web 2.0 DoubleClick-->Google AdSense Ofoto-->Flickr Akamai-->BitTorrent mp3.com-->Napster Britannica Online-->Wikipedia personal websites-->blogging evite-->upcoming.org and EVDB domain name speculation-->search engine optimization page views-->cost per click screen scraping-->web services publishing-->participation content management systems-->wikis directories (taxonomy)-->tagging ("folksonomy") stickiness-->syndication Web 2.0

6 C25 – May 5, 2008 Web 2.0

7 C25 – May 5, 2008 Internet 2.0  Not-for-profit advanced networking consortium comprising more than:  200 U.S. universities;  70 leading corporations;  45 government agencies / laboratories; and  50+ international partner organizations.  Mission is:  providing increased network capacity and actively develop new technologies, including middleware, security, network research and performance measurement capabilities which are critical to the progress of the Internet.

8 C25 – May 5, 2008 Internet2 Mission and Goals  Internet2 Mission  Develop and deploy advanced network applications and technologies, accelerating the creation of tomorrow’s Internet.  Internet2 Goals  Enable new generation of applications  Re-create leading edge R&E network capability  Transfer technology and experience to the global production Internet

9 C25 – May 5, 2008 Internet2 Universities 212 University Members as of March 2008

10 C25 – May 5, 2008 Internet2 Corporate Partners

11 C25 – May 5, 2008 Internet2 International Partners

12 C25 – May 5, 2008 Internet2 Network Optical Switching Node Level3 Regen Site Internet2 Redundant Drop/Add Site ESnet Drop/Add Site Internet2 Network

13 C25 – May 5, 2008  Middleware Architecture Committee for Education (MACE).  Salsa: Security Advisory Group.  K20 Initiative Advisory Committee.  Health Sciences Advisory Group.  Arts & Humanities Advisory Groups Internet2 Committees and Research areas

14 C25 – May 5, 2008 Advanced Applications  TODAY  TV-Quality Videoconferencing  Gigabyte-class data sets among small research groups  Limited access to remote scientific instruments  TOMORROW  Uncompressed HDTV and gigapixel displays  Terabyte-class data sets among global research groups  Routine, reliable, and discipline wide access to remote scientific instruments

15 C25 – May 5, 2008 Advanced Networking Capabilities  TODAY:  Megabit-per-second bandwidth  IP-based services  Campus-focused middleware  Loose coordination across networks  TOMORROW:  Gigabit-per-second bandwidth  IP-based and Dynamic Circuit (DC) services  Inter-domain middleware  High coordination across networks

16 C25 – May 5, 2008 Cyberinfrastructure Vision  Focused making greater capabilities available across the science and engineering research communities.  Allows applications to interoperate across institutions and disciplines.  Ensures that data and software are preserved and easily available to all.  Empowers enhanced collaboration over distance and across discipline.

17 C25 – May 5, 2008 Supporting Large-scale Distributed Sensor Networks:  Ecology  Seismology  Meteorology

18 C25 – May 5, 2008 Access to Unique Scientific Instruments  Astronomy  High-Energy and Nuclear Physics

19 C25 – May 5, 2008 Hi-fidelity Collaboration  HD-quality video  CD-quality audio

20 C25 – May 5, 2008 Tele-health  Medical instruction.  Clinical practice.  Research.

21 C25 – May 5, 2008 C17 - April 7, 2008 Questions…… (and maybe some) Answers

22 C25 – May 5, 2008 C17 - April 7, 2008 Lab Time  Visit  Examine the site, especially the R&D tab. Look at some of their initiatives.  Think about:  How would you / your eBusiness use the proposed Internet 2.0 features and capabilities?