MTAC General Meeting Consistency Stephen Kearney Vice President, Pricing & Classification Sherry Freda Manager, Mailing Standards October 27, 2004

2 Customer Communications Consistency Mailing Standards Organizational Structure

3 Consistency

4 Pricing & Classification Service Center New York City Move all RCSC & NSC activities to this organization Centralize national decisions Organizational Structure New Organization

5 Provide more consistent application of standards Improve customer service and relations Streamline operations Provide one-stop service Organizational Structure New Business Model

6 Organizational Structure Old Organization PricingNSC Memphis Vice President Pricing & Classification Pricing Strategy Mailing Standards Impl. & Outreach Specialty Pricing RCSC NY RCSC Chicago RCSC SF Intl. Pricing

7 Organizational Structure New Organization Vice President Pricing & Classification Mailing Standards Pricing & Classification Service Center Mail Classification Centralized National Cases

8 Organized by customer industries/segments Single point of contact Pre-production/pr ing reviews Domestic & International in scope Negotiated Service Agreements after implementation PCSC – Centralized National Cases Organizational Structure

9 Prepare agency decisions –Appeals/exceptions –Rate eligibility –Nonprofit and Periodicals eligibility Manage the following programs: –Centralized Postage Payment –Private Express Statutes –Prohibitory orders PCSC – Mail Classification Organizational Structure

10 Center for publishing and financial services industries Walk-in customer base Accessible transportation Organizational Structure For Our Customers

11 Pre-production rulings Consistency Single points of contact Relationship management Organizational Structure New Business Model For Our Business

12 6 districts within commuting distance Improved succession planning Enhanced staff development New office space Excellent public transportation Accessible to Washington DC Organizational Structure For Our Employees

13 Consistency Mailing Standards Organizational Structure

14 Foundation for consistency Standards are organized around shape and class of mail Pathways to confident decisions Mailing Standards DMM Redesign

15 Mailing Standards DMM 300 Coming in early 2005 Mailing Standards

16 Final rule published in Federal Register today 402 Comments received Led to significant change Complies with the spirit of exceptions granted since 1980s Mailing Standards Standard Mail Eligibility Mailing Standards

17 Proposed Rule “Advertising or a solicitation is the exclusive purpose of the mailpiece” Final Rule “The exclusive reason for inclusion of all of the personal information is to support the advertising or solicitation in the mailpiece.” Mailing Standards Standard Mail Eligibility Mailing Standards

18 User testing indicates new rule results in more consistency “Exclusive purpose” is easier to apply Effective date – June 1, 2005 Mailing Standards Standard Mail Eligibility Mailing Standards

19 Federal Register notice proposing new standard published today Standard Mail containing checks must have: –Ancillary service endorsement » Return Service Requested » Address Service Requested » Forwarding Service Requested Examples: blank checks, balance transfer checks, and convenience checks Mailing Standards Checks in Standard Mail Mailing Standards

20 Customer Communications Consistency Mailing Standards Organizational Structure

21 Consistency of Mailing Standards & Business Mail Acceptance Focus on improving USPS – customer communications Customer Communications MTAC Workgroup # 86 Customer Communications

22 DMM/IMM changes Federal Register notices Customer Support Rulings Contact information Customer Communications Communications Plan Customer Communications

23 Vehicles to be used –Postal Bulletin/Mailers Companion –Postal Explorer – online DMM and IMM –Business Mail Acceptance/RIBBS websites – messaging Time/frequency/duration –Set by type of change Customer Communications Communications Plan Customer Communications

24 Customer Communications Consistency Mailing Standards Organizational Structure