STOP the global epidemic of chronic disease An introduction to WHO's new advocacy toolkit
WHO Advocacy Toolkit | October |2 | Advocacy? Advocacy is the process of influencing people to create change. Advocacy uses information in deliberate and strategic ways. Advocacy ≠ education Basic principle: If you do not ask for "it", you will not get "it".
WHO Advocacy Toolkit | October |3 | Why advocacy for chronic diseases? Misunderstandings have contributed to their neglect. General neglect of the chronic disease burden in international public health and development agendas. The evidence for action is strong and persuasive.
WHO Advocacy Toolkit | October |4 | Summary of the evidence
WHO Advocacy Toolkit | October |5 | Why this advocacy toolkit? To teach the process of effective advocacy. To equip users with a range of advocacy tools. To multiply dissemination of key messages about chronic disease.
WHO Advocacy Toolkit | October |6 | Toolkit's primary target audience Chronic disease advocates (potential influencers) at national/local levels, including: – Government ministry staff – NGO staff – Health care opinion leaders – Consumer/Patient groups
WHO Advocacy Toolkit | October |7 | Toolkit's target purpose Equip chronic disease advocates (potential influencers) with key messages, methods and tools to powerfully advocate to chronic disease decision makers. Decision makers include: – Health ministers and deputies – Minsters of Finance, Planning, and related sectors – Donors and funding agencies – Employers – Community leaders
WHO Advocacy Toolkit | October |8 | What about the media? The media can get key messages to both decision makers and influencers. Toolkit teaches influencers how to work effectively with the media, as part of an overall advocacy plan. Toolkit contains items tailored especially for the needs of journalists (reproduction quality images, broadcast footage, pre-packaged print and video media features).
WHO Advocacy Toolkit | October |9 | Advocacy process Chronic disease advocates (influencers) Chronic disease decision makers Provide tools that can be adapted to local context Teach skills Increased investment in chronic disease prevention and control The media
WHO Advocacy Toolkit | October | Contents of the kit
WHO Advocacy Toolkit | October | Simple 7-step plan
WHO Advocacy Toolkit | October | Practical advice and examples Links to toolkit, multimedia pack and web
WHO Advocacy Toolkit | October | Typical 2-page spread of manual
WHO Advocacy Toolkit | October | Multimedia pack One CD and two-sided DVD Choice of menus in English and French Documents, multimedia features and videos in numerous languages
WHO Advocacy Toolkit | October | Multimedia pack contents CD: reports, strategies, fact sheets DVD-side 1: multimedia DVD-side 2: Do-it- yourself components
WHO Advocacy Toolkit | October | Policy briefs Series of seven 2-page briefs Each designed for different decision maker group – Ministries of Health – Ministries of Finance – Donors/funders – NGOs – Employers – Schools – Health care planners (shown) Uses stepwise approach Not prescriptive, but gives ideas on what each group can do to get started
WHO Advocacy Toolkit | October | Quick summary sheet Can be used during meetings as “show and tell” tool
WHO Advocacy Toolkit | October | Media features Pre-prepared features on three themes journalists ask about most frequently Newspaper, newsletter, magazine formats Users are free to reproduce ‘as is’, or adapt using DVD do-it- yourself components
WHO Advocacy Toolkit | October | Posters Series of five posters Complements 2005 ‘face to face with chronic disease’ poster series Posters can be adapted using DVD do-it-yourself components
WHO Advocacy Toolkit | October | “Facing the facts” brochures Series of five 4-page brochures Brief overviews of important chronic disease issues
WHO Advocacy Toolkit | October | For more information Advocacy toolkit website: To request copies of the advocacy toolkit, ‘face to face with chronic disease’ posters, or to provide feedback: