EAST COAST RIMS JILLIAN GEDDES, AUSTIN CARTER, CARY KONOPKA, BAILEY PENNEY Rolling in all Weather

A STATEMENT OF THE FIRMS STRATEGY East Coast Rims road and mountain bikes are high quality, high price bikes. Youth bikes are low price high quality and quantity East Coast Rims shareholder value $ and EPS of $16.15 Direct competition is Whistler Bikes who has a shareholder value of $ Shareholder Value

FIRMS FINANCIAL RESULTS East Coast Rims had Wholesale sales of 37,218,240 Mountain bike sales of 25,588 Road bike sales of 7,400 Youth bike sales of 64, COGS of $15,279,437 with a decrease in costs of 2.45% from profits of $11,904,440 seeing a 52% increase from 2017 Profits

FINANCIAL ANALYSIS

MARKETING ANALYSIS In the mountain bike industry East Coast Rims had an awareness rating of.29 while Whistlers was.31 Public Relations rating of.08 compared to the.06 of Whistler bikes Distribution Rating of.36 significantly better than Whistlers.34 In the road bike industry East Coast had an awareness rating of.15 compared to.11 of whistler Along with a distribution rating of.54 compared to the.51 of whistler All while dominating the youth bike market with sales of 64,000 compared to Whistlers 40,980 FirmSales Youth bikes 2018%2017%2016 Whistler Bikes40,98015%35,75617%30,672 Firm 200%0 0 STFX Bikes21,384-18%25,976-2%26,560 East Coast Rims64,00023%52,11256%33,360 CBPM Bikes00%0 0 25,27311%22,76926%18,118

OPERATIONS ANALYSIS Decrease in COGS by 16%, giving East Coast Rims a COGS percentage of 41.1%. 15.9% lower than the industry average Highest capacity in the industry, due to the demand for our products. With standard capacity units higher than the industry average Quality rating of 0.83, the highest within the industry. High wastage of 21%, due to the large amount of capacity. Working at full capacity, creating no idle time.

SWOT ANALYSIS Strengths Efficient and effective marketing strategy Generate sales Meet market demand COGS Distribution Ability to anticipate competitor’s decisions Share buyback and dividend

SWOT Weakness Underproduction Forecasting initial market demand Opportunities Cash position of competitors Medium priced mountain bike Rest of youth bike market Competitor’s high cogs

SWOT Threats Whistler Bike’s COGS and RB marketing strategy New bike launch by WB

RECOMMENDATIONS FOR THE FUTURE Increase average retailer margin Bike shops: 40% Sport stores: 35% Discount stores: 35% Capitalize on untapped markets 16% in youth bike market 21% in road bike market 7% in mountain bike market Increase capacity for expected future demand Maintain dividend, and quality index

Overall sales increase of 21% in 2019 Supply of sales to bike market by % in mountain bike 44% in road bike 59% in youth bike

CONCLUSION