Marketing Management Final Report ： Fan Tuan Shao Che Professor : 張力元教授 Student : 賴彥勳

Curbside restaurant

Uniform

Marketing tools 1/3 Product and Price two varieties Rice ball (two varieties ) coffee, tea, soy- Drink (coffee, tea, soy- - bean milk - bean milk ) $25NT += combo $50NT

Marketing tools 2/3 Place

Marketing tools 3/3 Promotion  If you buy one drink or one rice ball, you must pay 25NT. If you buy one drink and one rice  ball, you must pay 50NT. If you buy 10 combo, I will give you 1 combo free.

Cost 1/2 TFC Roadside stand $10,000NT Signage $2,000 NT Gas bottle lighting $2,000 NT License Uniform $4,000 NT Cooking equipment $5,000 NT Total $25,000 NT Table 1 : Fixed Cost

Cost 2/2 TVC $2.5NT $12.5NT

Breakeven-point (every month) Figure 1 ： Breakeven-point (every month)

Profit in year Condition *Work of year = 312days{52(week)*6(day)} Good days =52days Bad days=260days If good days Good days =52days Bad days=260days If good days sell 100, bad days sell 50 sell 100, bad days sell 50 * Everyday sells 50% rice balls or drinks and 50% combo Assume sales of years on Good days : (0.5*100* *100*25)*52=195,000(NT) (0.5*100* *100*25)*52=195,000(NT) Assume sales of years on Bad days : (0.5*50* *50*25)*260=487,500(NT) (0.5*50* *50*25)*260=487,500(NT) Total sales of years : 195, ,500=682,500(NT) TC=26,250(TFC)+97,500(TVC of good days)+243,750(TVC of bad days)=367,500(NT) Profit : 682, ,500 = 315,000(NT)

Future development Sales Ratio of cost (estimation) Profit First year 682,50054%315,000 Second year 750,75052%360,360 Third year 825,82550%412,912 Forth year 908,40748%472,371 Fifth year 999,24846%539,593

The key aspect of the project I used the high quality of ingredient to produce my rice ball. Every ingredients almost is famous brand in Taiwan. I make the most of sanitation. My production appliance is cleaned regular. When I make the rice ball, I make it through glove. Therefore, the rice ball will have a sanitation certificate. My brand image is warm to customer. I give them hot food, good service, fast purchase and contented enjoy.