Ethical Considerations in Product Packaging. Business Ethics in Product/Service Management.

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Presentation transcript:

Ethical Considerations in Product Packaging

Business Ethics in Product/Service Management

Why do you think companies package and label their products? Answer: Create a good impression Help sell product Communicate benefits Concerns for Product Packaging? Product Safety- Glass now plastic Tamper-resistant packages Airtight containers for foods Wasteful packaging Switching for spray cans and pumps

Product labeling must inform customers about a product’s contents and give directions for use. 1. Must have name of manufactures 2. Quantity of contents 3. Nutritional info 4. Health claims are the same on all products; light, fat free, etc. 5. Warnings on products like alcohol and cigarettes 6. How to care for clothes

In order for a product to say recycled it must show proof that it is retrieved a certain amount of scraps. For a food to be organic it must meet certain standards

What happens when a company fails to inform customers about product risks? 1.Company can get sued 2.Harm to customer What is Planned Obsolescence? – Making products that are known to not last long, or change, so that people will need to replace them –Example: Cell phones are always coming out with newer functions and it makes consumers want to purchase the new and improved cell phone

Sources: Marketing Essentials

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