January 6, 2010 BSA Alumni Connection Building Relationships That Last

Your Webinar Team Roy Keithley National Chair BSA Alumni Relations Committee Bill Steele Director of Alumni Relations BSA Development Office Julie Bulthaus BSA Alumni Connection Project Consultant Fleishman-Hillard 2 2 Ken Kimble Director of Finance Chickasaw Area Council Richard Kurland Vice President of Alumni Relations Patriots’ Path Council

Quick Poll Do you know how many alums have reconnected from your council? 3 3

Agenda Quick Review: Building a Council Alumni Plan Managing alumni data Building and maintaining alumni relationships at the council level Communicating with re-engaged alumni Next steps and answers to your questions 4 4

YourSource Navigate to Scouting.org/100years 2. Click on YourSource (circled) 3. Log in using National Leadership Team credentials 4. Get news, training materials, toolkit resources, and more!

Alumni Connection Toolkit 6 6

Council Alumni Plan

Scouting Alumni … and Friends Anyone positively impacted by Scouting: Former Scouts Their family members Volunteers Scouters Community leaders Millions of Americans benefitted by Scouting 7 7

Building a Plan 1.Reach out: Finding Scouting alumni 2.Reconnect: Getting alumni to sign on 3.Manage data: Tracking alumni for future engagement 4.Build relationships: You’ve found them, gotten them to reconnect, and now you have to keep the conversation going. 9 9

Quick Poll Do you have an alumni committee in place? 10

MyBSA 11

Accessing Alumni Data 12 Alumni Data Capture on

Your Reconnected Alumni 13

Council Alumni Engagement

Hall of LeadershipAlumni ConnectionGenerations ConnectionYear of Celebration Get in the GameAdventure Base 100Pitch for Scouting A Shining Light Across America 1OOth Anniversary 15

Linking It All Together 16 New Members New Alumni & Financial Opportunities Increased Volunteers

Build Onto What You Do Already 17 Invite alumni to participate in/sponsor existing events Honor individuals with a large rolodex of Scouting alumni Invite alumni to participate in council service projects, like Scouting for Food Invite alumni to “stop by” and join in less formal council/district/unit events

Getting Social 18

Young Professionals 19 1.Opportunity to help Scouting Short-term volunteer roles Special projects Mentoring 2.Opportunity to be social Existing council events Online social networks

Building Your Committee Recruit Eagle Scout alumni Look to the national database Determine the roles you want to fill, and find local expertise X X

Finding the Right Role Merit badge counselors District commissioners Membership recruitment Council committees Council volunteer roles Special projects And more! X X

Eagle Mentor Directory For use by Scouts on their own, at their convenience Includes relevant personal information When he made Eagle Scout Employment details Contact information Feedback loop for alumni input 22

Alumni Events 23 Small friendraising events Golf outings Summer camp get- togethers Alumni trip to the National Jamboree Other council activities JULY 30, 2010

Existing Council Activities Identify alumni with some sort of recognition Use the 1OOth Anniversary to re-engage past award winners In addition to engaging alumni, council events can be great for recruitment Eagle Scout Court of Honor District Dinner Work in partnership with districts 24

Communications

Integrated Communications 1.Identify council business objectives. 2.Determine how alumni engagement can help you reach those goals. 27 I M P A C T G A U G E X Membership X Volunteers X Finances Increased Awareness X Engagement Recognition

Goal: Membership Recruitment Strategy: Leverage alumni relationships. Tactics: Have alumni committee host three new recruitment events, either at a place of business or civic organization. Deadline: Jan. 10, 2011; Responsible: Alumni committee members; Metric: Number of recruitment events Capitalize on business/civic relationships to strengthen ties with chartered organizations and/or recruit new charters. Deadline: Ongoing; Responsible: Alumni Committee Chair; Metric: New charters/new projects with existing charters Strategy: Tap into alumni expertise. Tactics: Recruit 2-3 Scouting alumni to serve on the council membership committee. Deadline: Feb. 8, 2010; Responsible: Membership Committee Chair; Metric: New membership committee members Ask alumni to speak to parents at no less than one School Night for Scouting event per district. Deadline: Jan. 10, 2010; Responsible: Council Commissioner; Metric: Number of alumni presentations 27

Channels Facebook YouTube LinkedIn Twitter External Media Relations Web site 28 Direct mail FOS materials Media Relations Newsletters E-newsletters Look at what you have … and what you don’t.

Alumni Spokespersons 29 Alumni Connection Tool Kit on YourSource (Scouting.org/100years) Alumni Connection Tool Kit on YourSource (Scouting.org/100years)

Your Communications Mix 1.Do you need to do anything special to welcome alumni back? 2.How often do you communicate? 3.What do you say when you communicate? 4.Do you go digital, use direct mail, or a hybrid? 30

Questions?

Answering Your Questions Roy Keithley National Chair BSA Alumni Relations Committee Bill Steele Director of Alumni Relations BSA Development Office Julie Bulthaus BSA Alumni Connection Project Consultant Fleishman-Hillard 32 Ken Kimble Director of Finance Chickasaw Area Council Richard Kurland Vice President of Alumni Relations Patriots’ Path Council Nicole Selinger 1OOth Anniversary Project Consultant Fleishman-Hillard

Contact Us 33 NamePhone Bill Roy Elsie Hemmings ext. 224 Ken Julie

Thank You