1 The Concept Fan Purpose or Objective First Idea or Alternative Second Idea Third Idea Concept

2 Key Things To Remember 1. Individual idea generation time is valuable to reduce channeling, maintain fidelity and drive efficiency. 2. Extract concepts from individual ideas. Do not group ideas first. 3. Then, find the Concept behind those ideas; try to make a lots of concepts. Don’t look for Similarities. Say: “Ways to….” 4. Then, generate more ideas for each Concept.

3 The Concept Fan Purpose or Objective Concepts Ideas Ideas on how to get the persons in two on site departments to work more effectively and closely together

4 OBJ OBJ: Reduce Downtown Litter IDEA IDEA: Fine Those That Litter IDEA IDEA: Serve Time Picking Up Litter IDEA IDEA: Put Picture In Newspaper CONCEPT CONCEPT: Ways To Punish For Littering What is the concept behind the idea? Are there any other ways to carry out that concept? Are there any other concepts?

5 Example Exercise

6 Create a posting board divided into an urgent vs important grid Ways to better organize the sticky notes after they are written Concept Fan Example Concept Fan Example OBJECTIVE: Generate ideas on how to make sticky notes more popular OBJECTIVE: Generate ideas on how to make sticky notes more popular Create a to-do list board so notes can be posetd and re- arranged Ways to more easily transport sticky notes after writing Print a blank smiley face on the note so sender can indicate an emotion Notes that look like were torn out – rough edges Have uniquely shaped notes that visually communicat e even without reading Create rolls of sticky notes that can be dispensed in any length Have an urgent vs important grid pre- printed Have pre- printed checkable boxes to indicate things Make them where they will not stick to pockets, etc. when carried Ways to make it easier for sender to clearly indicate something Ways to have sticky notes indicate something in a unique and fun way Ways to provide more flexibility to the user Ways to use shapes to indicate something or enhance the message Random Word “onion”“onion” Create a small book with clear plastic pages to store notes for travel Ways to use texture to indicate something or enhance the message Emboss an image to match the fragrance on the note First – Generate some ideas. Add scents & colors to help get message across - scratch & sniff!!! “Are there any Ask – “What is the concept behind this idea?” Ask – “Are there any other ways to carry out this concept?” Ask – “Are there any other concepts? Ask – “Are there any other ways to carry out this concept?” This offer seems a little fishy if you ask me!

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8 “The best way to get good ideas is to get lots of ideas and throw out the bad ones.” Linus Pauling Nobel Prize Winner in Physics