Social Media for Emergency Management OECD/IRGC Workshop Risk and Crisis Communication: Opportunities and Challenges of Social Media June 29, 2012 Social.

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Presentation transcript:

Social Media for Emergency Management OECD/IRGC Workshop Risk and Crisis Communication: Opportunities and Challenges of Social Media June 29, 2012 Social Media for Emergency Management OECD/IRGC Workshop Risk and Crisis Communication: Opportunities and Challenges of Social Media June 29, 2012

Communications Interoperability – National Approach Sets goals and identifies priorities to promote interoperable voice and data communications for responders and emergency managers Agency-Agency information exchange (MASAS) Public Alerting 700MHz Spectrum Emergency Communications Interoperability with U.S. 1

Population Proximity to the United States

Wireless Canada 3

Canadians are power users of social media 18,500,000 USERS (Population of ~35M) Per capita consumption of video No. 1 in the world 20% have Twitter accounts 4

Recognizing social media applications span the EM pillars ResponsePreparednessPrevention/MitigationRecovery Big Data and information/ intel gathering Predicting Disaster Public Education/Outreach Incident attribution / forensics Psychosocial Soliciting Donations Crisis Mapping Information Dissemination Incident Reporting Public / Mobile Alerting Emergency Management Defining Community Resilience (Grounded theory) 5

SMEM Practices Current Usage Primarily for Preparedness and Response (Push Out of info) 6

@Get_Prepared ● Developed a strategy to use Twitter & consulted broadly within the Department (privacy, official languages, legal, IT). ● Launched during Emergency Preparedness Week 2010 ● Over followers ● Who is following? Businesses and individuals Other government entities (Fed/Prov/Municipal) Stakeholders and their employees/volunteers Parenting/family bloggers and their followers Diverse organizations including NGOs, professional associations, private sector, policing agencies…and more. 7

SMEM Practices - Challenges Monitoring social media feeds in EM decision-support environments… Without a trusted feed, how do you separate good information from bad? 8 Emergency Operations Centre Source: CBC News

1 Recovery: Social media as detective Violent demonstrators and rioters are quickly discovering that every phone is a video camera, and every video ends up online. Police services face a similar realization. Source: CBC News

Policy issues for current / desired SMEM usage ● Existing Crisis Communications Policy / SOPs Social media folded under rules / authorities designed for traditional media ● Official languages English the unofficial language of SM? ● Messaging/Alerting Common Look and Feel Marrying EM Lexicon to SM Lexicon; Ringing the bell louder when you’re not the bell-ringer; Does the medium have to be/control the message? 10

Thank you 11 THANK YOU