Brompton Cycle Route Food Lesson 1 Learning objectives: To investigate what is special about Brompton (USP). To understand the situation and brief and choose a product type to develop. To be able to write a specification for your product.

Project overview To design, make and evaluate a food product suitable for use with a Brompton bicycle IntroductionDesigningPlanning & Making Evaluation WE ARE HERE Lesson 1: Introduction Today we will be investigating… Brompton’s USP & philosophy Target market Functionality: How does it work? What your product will be and its specification.

Brompton bicycles are unique…...both in their design and the way they are made... and where they are made - you will find few global bike brands still manufactured in their city of origin. What do you think makes a Brompton bike unique?

Philosophy The Brompton was conceived as… “ a product that increases people’s independence and freedom, and this concept is still at the heart of everything we do; so we make bikes that our customers can rely on wherever and whenever they use them. We believe that this approach should inform the way we act, not just what we make, and that it should extend, through our distributors and dealers, to the end user. Everyone involved should feel comfortable with the purchase they make and satisfied that they had freedom of choice.”

Target market “We know from Brompton owners the world over that the work we do here has wonderful consequences in the lives of people everywhere; from the city commuter to the round- the-world cyclist, from those in a hurry to those with time on their hands.” Brompton

How does it work? The fold A key feature of the Brompton is the compactness and practicality of its fold. With a little practice, this is achieved without any difficulty in seconds. The dimensions of the folded bike are: 585mm high x 545mm long x 270mm wide (22.2" x 21.5" x 10.6"). Fold & un-fold video clip

All about Brompton… What is a Brompton and how does it work? What are Brompton’s USPs? Who is Brompton’s target market?

What are you going to do? Review situation and design brief – what are you going to do? Situation Brompton is a specialist bicycle manufacturer based in Brentford, West London. They are very well known for making high quality folding bicycles. As the cost of petrol increases, with there being more cars on the road, and people’s desire to be more sustainable (environmentally friendly), more and more people are choosing to cycle rather than using a car. As Brompton makes folding bicycles which can be easily carried on a bus or train, a lot of people are using their Bromptons for excursions out of town for the day. The body uses a lot of energy when cycling and the company wants to produce a branded food product which may be suitable for the rider to take with them.

What are you going to do? Review situation and design brief – what are you going to do? Design brief To design and make a high energy food product which would be suitable for use on days out with the bicycle. This must fit with Brompton’s philosophy of ‘freedom and independence’. You will have six lessons to design and make a food product. The product needs to be packaged in some way to enhance the Brompton brand and make the cycling experience more enjoyable.

What will your product be? Brief: To design, make and evaluate a food product suitable for use with a Brompton bicycle. Produce a mind map of what your product could be… unique everyone fold/unfold independence freedom ease of use practicality compactness

Specification A specification is a list of things that your product has to do. Write at least one point for each of the headings below. What criteria must your product meet in each of these areas? Size - How big will it be? Ingredients - What will it be made of? Cost/price - How much will your target market buy it for? Function - What does your product have to be able to do? Aesthetics - What will it look like? What kind of texture will it have? Taste - Does it need to have a distinctive flavour?

Mood board Could any of these be your design inspiration?

Product research When researching products we think about… Aesthetics, taste, function, ingredients, cost, health & safety, sustainability. H&S important Fix to rear wheel? Colour? Unisex! What if it rains?  Comfortable? Soft? Sharp? What age group?

Brompton Cycle Route Food Learning objectives: To investigate what is special about Brompton (USP). To understand the situation and brief and choose a product type to develop. To be able to write a specification for your product. Homework: To complete your own mood board and product research.