Sponge Disinfectant System
Introduction This innovation was invented by Mr. Glen Plewright. Our products will provide the consumers with a convenient high level hygiene system for their daily cleaning of bench tops, bathrooms and laundries. On in-house germs, Mr. Ed Reed, a leading Perth Microbiology bacteria expert, who has stated and tested has found a massive outbreak in the kitchen areas.
He quoted; See the ordinary kitchen sponge? There are over 200,000 different types of bacteria on that one sponge alone. That is massive, the bad news is, a large percentage of the bacteria is e-coli – “ Which makes you Sick” This dangerous bacteria living in the sponge is spreading all over the kitchen, bathroom, laundry wherever the sponge comes in contact with. CONTAMINATING EVERYTHING IT TOUCHES.
He further quotes; There is a real potential of food poisoning outbreaks waiting to occur out there, if we don’t do anything. A bacteria count of over 300 is at the alert level, meaning it could become a problem. Over 600, he calls in the cleaners…. bbut on our bachelor pad sponge, the e-coli alone is a whopping IIt’s in dangerously high levels.
Business opportunities Here is where we can provide a solution. Our Sterilizing System is economical, convenient and user friendly to consumer, to solve this potential food poisoning outbreak. Our customer’s urgently need and require it! We have developed through a leading Industrial Chemist in Western Australia a Anti-bacterial formula, which can offer a solution to disinfect the bacteria.
◦ Now is the time: We introduce our products into Australia and New Zealand market. We have identify our target market as mentioned below, 1. Residential; 2. Commercial/Hospitality 3. Hospital; 4. Industrial; 5.Etc...
1. Residential We will first target and establish our products use for Residential customer’s. In Australia & New Zealand there are approximately 7 millions households. (average 4 per household) We estimate a market acceptance of 10 percent of the 7 millions households will purchase our products. This equates to 700,000 units of our System sold in first year.
There will be further 16,800,000 bottles of Staffarena’s disinfectant sold in the first year. Our System requires a minimum use of two bottles of 750mL Staffarena’s disinfectant a month. This will generate sales of :- 2 bottles x 700,000 customers = 1,400,000 bottles per month. 1,400,000 bottles x 12 months = 16,800,000 bottles sold, plus 16,800,000 Sponges.
#COUNTRYPOPULATIONNUMBER OF FAMILIES%NUMBER OF UNITS SOLDBOTTLES OF DESINFECTANT & SPONGES Divided by 4 1China:1,330,044,544332,511,1365.0%16,625,557399,013,363 2India:1,147,995,904286,998,9765.0%14,349,949344,398,771 3United States:303,824,64075,956,1605.0%3,797,80891,147,392 4Indonesia:237,512,35259,378,0885.0%2,968,90471,253,706 5Japan:127,288,41631,822,1045.0%1,591,10538,186,525 6Germany:82,369,55220,592,3885.0%1,029,61924,710,866 7United Kingdom:60,943,91215,235,9785.0%761,79918,283,174 8France64,768,38916,192,0975.0%809,60519,430,517 9Italy:58,145,32014,536,3305.0%726,81717,443,596 10South Africa:48,782,75612,195,6895.0%609,78414,634,827 11Korea, South:48,379,39212,094,8485.0%604,74214,513,818 12Canada:33,212,6968,303,1745.0%415,1599,963,809 13Malaysia:25,274,1326,318,5335.0%315,9277,582,240 14Australia:21,007,3105,251,8285.0%262,5916,302,193 15Netherlands:16,645,3134,161,3285.0%208,0664,993,594 16Portugal:10,676,9102,669,2285.0%133,4613,203,073 17Belgium:10,403,9512,600,9885.0%130,0493,121,185 18Sweden:9,045,3892,261,3475.0%113,0672,713,617 19Austria:8,205,5332,051,3835.0%102,5692,461,660 20Switzerland:7,581,5201,895,3805.0%94,7692,274,456 21Hong Kong:7,018,6361,754,6595.0%87,7332,105,591 22Denmark:5,484,7231,371,1815.0%68,5591,645,417 23Finland:5,244,7491,311,1875.0%65,5591,573,425 24United Arab Emirates:4,621,3991,155,3505.0%57,7671,386,420 25Singapore:4,608,1671,152,0425.0%57,6021,382,450 26New Zealand:4,173,4601,043,3655.0%52,1681,252,038 27Ireland:4,156,1191,039,0305.0%51,9511,246,836 Sub TOTALS 46,092,6901,106,224,555 Projected Sales for Selected Countries
Market entry strategies Product and brand launch Competitive intelligence data Market analysis, review, and monitoring
Our Strengths Research Network Global data Benchmarking Brand intelligence Trends Industry and Technology Markets B2B Services Finance Media Machinery Trade Consumer Goods and Services Durable goods Domestic Hospitality Food Industry
Key benefits of our product and service are:- We know our customers We hold a 20 year Patent on the System We know our competition We know timing is everything We have countries licensed to distribute We will track and adjust We have a Strong Management Team
Contact information Mr. Steve Frazier - Director of Sales 45 Glacier Gardens Ballajura Western Australia Mr. Glen Plewright - CEO 11 Gribble Road Bullcreek Western Australia