DEMOGRAPHICS 43% Young Families 27% Couples; 13% Singles 30% Sydney, 34% Melbourne 55% White Collar 35% Blue Collar 67% are Main Grocery Buyers Average.

Slides:

Advertisements

Similar presentations

Targeting Influentials 2008 New research from PPA Marketing.

Advertisements

DEMOGRAPHICS 46% Young Families 21% Couples 32% Sydney/31% Melbourne 59% White Collar 23% Blue Collar 79% are Main Grocery Buyers Average HH income $101K.

DEMOGRAPHICS 43% Young Families 19% Couples 31% Sydney/33% Melbourne 52% White Collar 18% Blue Collar/17% Students 64% are Main Grocery Buyers Average.

DEMOGRAPHICS 48% Young Families 21% Couples; 7% Singles 33% Sydney, 29% Melbourne 63% White Collar 19% Home Duties 91% are Main Grocery Buyers Average.

DEMOGRAPHICS 44% Young Families 14% Older Families 3% Sydney/30% Melbourne/20% Brisbane 58% White Collar 24% Blue Collar 79% are Main Grocery Buyers Average.

ATTITUDES & ACTIVITIES Cultured & responsible – This group has spent time in the last 12 months visiting Live theatre, the art gallery, museums and church.

DEMOGRAPHICS 30% Young Families 52% are working Full Time 33% have a child in the home 29% living with their parents 28% are Main Grocery Buyers Average.

DEMOGRAPHICS 38% Young Families 24% Couples 61% work Full Time 26% more likely to be Manager / Professional 79% are Main Grocery Buyers 40% have HHI over.

DEMOGRAPHICS 30% Young Families 50% Single 30% Sydney/32% Melbourne 49% White Collar 21% Students 57% are Main Grocery Buyers Average HH income $95k p/a.

MRI Essentials. MRI: Who Are We?  MRI (Mediamark Research & Intelligence) is the leading provider of multimedia audience research data in the United.

Presentation to Magz By Alphabet Soup 27 September 2002.

Five shopper fast facts. Shopping is now a major leisure pursuit. 1.

The Attention Economy Quantitative Research Results New Zealand

Nielsen Research Group Examining Moviegoer Behavior 2012 Study.

Top 20 outdoor advertisers, Jan-Dec 2011 Total Year Expenditure: £697.6m Source: NMR and Outdoor Media Centre.

10+ reasons to use… TUBE advertising

DEMOGRAPHICS 39% Young Families 26% Couples; 10% Older Families 34% Sydney, 31% Melbourne 71% White Collar 11% Retired 75% are Main Grocery Buyers Average.

Top 20 outdoor advertisers, Feb ‘14 - Jan ‘15 Total Year Expenditure: £1bn. Source: NMR and Outdoor Media Centre.

Contents Radio Advertising, Australia’s Listening – Brand Campaign Overview Radio Advertising – Reaching Australia’s Big Spenders Commercial Radio – A.

Top 20 outdoor advertisers, Nov’ 2012 – Oct’ 2013 Total Year Expenditure: £970.1m Source: NMR and Outdoor Media Centre.

London | Cambridge | Birmingham | Manchester. brilliant brand thinking 3 yards in 3 seconds.

DEMOGRAPHICS 46% aged (average age 34) 80% Married or defacto 40% own home with a mortgage 30,000 are Self Employed 50% work Full Time 31% have HH.

A quantitative study into shopping behaviour and attitudes Retail 2012.

AA Directions Automotive Profile April AA Directions & Cars 770,000 AA Directions readers drive a car, that equates to 86% of all AA Directions.

Fairfax Metro Mobile Research Study October 2012.

According to Nielsen, Telegraph.co.uk reaches 6,076,000 monthly unique users This equates to a year on year rise of 80% December 2009 Sources: Nielsen.

OUT-OF-HOME: STILL THE ONE FOR SHOPPER INFLUENCE July 2015.

A quantitative study into shopping behaviour and attitudes Retail 2012.

PRECISION MARKETING MEETS BRAND ADVERTISING

OUTDOOR Advertising Key to BUDWEISER’s sales success in 2009.

DEMOGRAPHICS 44% aged (average age 34) 68% Young Families 16% Older Families 56% White Collar 26% Home Duties 94% are Main Grocery Buyers Average.

SUBSCRIPTION TV The Plot Just Got Interesting…. STV Introduction 30% of The Australian Population spend more than 60% of their time watching STV. Current.

DEMOGRAPHICS 38% Young Families 21% Couples 30% Sydney/34% Melbourne 49% White Collar 28% Blue Collar/17% Students 57% are Main Grocery Buyers Average.

DEMOGRAPHICS 48% Young Families 18% Couples; 4% Singles 33% Sydney/31% Melbourne 56% White Collar 17% Students 71% are Main Grocery Buyers Average HH income.

A quantitative study into shopping behaviour and attitudes Retail 2012.

The Customer Journey Research by Outsmart July 2011.

A quantitative study into shopping behaviour and attitudes Retail 2012.

DEMOGRAPHICS 20% are Uni Graduates 18% are Professional / Manager 14% are self employed 79% are Main Grocery Buyers 45% HHI over $100K+ 43% live with older.

Why Out of Home works for drinks brands. Out of Home is a key medium for Drinks brands.

Out of Home works for Food & Soft Drinks brands. Out of Home is a key medium for Food & Soft Drink brands.

Home Economics and Food Nutrition Lesson objective – to understand the relationship between quality of diet and disposable income Success criteria: Build-

11 Defining the BlogHer Network Audience. 2 Nielsen Helps us Define the BlogHer Audience 2 Who they are What they buy Where they go for leisure.

DEMOGRAPHICS 41% Young Families 52% kids in HH; 24% kids

Source: The Media Audit International Demographics, Inc~ February, 2010.

By the age of 20, the average American has seen some one million commercial messages. Advertising accounts for 2/3 of the space in newspapers, and 40.

Percentage of users of these products who are loyal to one brand.

Out of Home works for Retail brands. Leading Retail brands trust Out of Home £3.8m EE £1.9m£1.8m £1.7m £1.4m £1.0m£0.7m £0.7m£0.6m £0.5m.

ASIAN VEGETABLES REGULAR ANALYSIS YEAR TO 24/01/2015.

4Music & Box Channels Q Q4 highlights 4Music & the Box channels reached +8% more 16-24s in Q4 vs. Q3 1D’s new video achieved an average audience.

ASIAN VEGETABLES REGULAR ANALYSIS YEAR TO 29/11/2014.

Julio Corona Portland vs. Ontario. Housing Expenses OntarioPortland  Living at home so I would pitch in if necessary – $180 at the most  1 Bedroom apartment.

‘A Day In The Life Of Urban Canadians’. Objectives Provide insight into a typical day in the life of urban Canadians. Identify the opportunities to target.

A quantitative study into shopping behaviour and attitudes Retail 2012.

Why We Buy The Psychology of Spending Insert logo here.

Needs Assessment Results For Bartow County Coalition to Prevent the Misuse of Alcohol Scott Sherwin Christa Layton GOALS: 1)reduce the early onset of alcohol.

Creating a Budget for Mike and Jennifer. What is a Budget? Weighing how much you earn against how much you spend.

The Family Your family is a mom, dad, and two kids ages between 5 and 11. Only one parent works. Your spouse can have a part time job but you must write.

Choosing things Having a meal Shopping Going to places at weekends

EASTLAN RATINGS, LLC SURVEY RESULTS – 2016 WYOMING ASSOCIATION OF BROADCASTERS.

STANDARD 3 The Target Customer. Why? Knowing & understanding customers is key for exceptional companies. Award winning businesses know their customers.

Practice Tests. Part 1 3 minutes (5 minutes for groups of 3) Select one or more questions from any of the following as appropriate. Do you often cook?

Ten Reasons Why Newspaper Preprints Work Environment.

Dr.P.Saradhamani. What is Market Segmentation? The process of breaking of buyers into groups that are different from each other but internally similar.

Dcm audience insights adults.

Householder Age and HH Composition Education and Occupation

Female NASCAR Fans Prepared by NASCAR Analytics & Insights

WEEKEND HERALD AUDIENCE INSIGHTS AUGUST 2018.

Younger Authentic Experiencers

41% 63% Esports Fans Not Only Have

Presentation transcript:

DEMOGRAPHICS 43% Young Families 27% Couples; 13% Singles 30% Sydney, 34% Melbourne 55% White Collar 35% Blue Collar 67% are Main Grocery Buyers Average HH income $101k p/a 50% have kids in home Source: Nielsen Consumer & Media View Survey (Jan-Dec12) ; Base: people 14+ ; index vs. people 14+ ATTITUDES & ACTIVITIES Car enthusiasts - Would like to own an aggressive vehicle, but also enjoy working on the car themselves. Considering themselves beer drinkers who enjoy drinking beer in social situations, they believe there is a health benefit to drinking beer & enjoy trying beer from overseas. 46% say that they help with their kids with schoolwork and 37% keep an eye on their children's eating habits. 74% % have partaken in gambling within the past 12 months. On the weekend they can be out and about in restaurants, fast food restaurants, sports arenas & bars. MEN ,464,000 PEOPLE (32% OF PEOPLE 18+ WHO NOTICE OUTDOOR ADVERTISING) 67 % 67% are heavy outdoor consumers MEN 25-54

MEDIA AND OUTDOOR BEHAVIOUR Outdoor attitudes/opinions 59% notice brand advertising on large billboards 53% say billboard advertising is easy to understand whilst driving 58% say large billboards capture my attention when driving 56% can’t miss big billboard signs 50% can’t help notice advertising around the airport 47% can’t help notice advertising on busses 47% notice advertising on big billboards on my way to the shopping centre Commuting to work/study 70% travel by car (alone or car pool) 17% take the bus 23% use the train 6% use the tram/light rail 30% travel an hour or more Source: Nielsen Consumer & Media View Survey (Jan-Dec12) ; Base: people 14+ ; index vs. people 14+ MEN ,464,000 PEOPLE (32% OF PEOPLE 18+ WHO NOTICE OUTDOOR ADVERTISING) 70% TRAVEL BY CAR MEN 25-54

PURCHASE & INTENTION BEHAVIOUR Cars 28% intend to purchase a car in the next 12 months 47% intend to purchase a new car when buying their next car 37% intend to purchase a Toyota, 25% a Holden and 21% a Ford Technology 72% own a smart phone 21% own a tablet PC 33% have accessed mobile internet in the past month Beer 52% have drunk beer in the past month – of these drinkers 18% drank Corona, 17% VB and 17% Carlton Draught Source: Nielsen Consumer & Media View Survey (Jan-Dec12) ; Base: people 14+ ; index vs. people 14+ MEN ,464,000 PEOPLE (32% OF PEOPLE 18+ WHO NOTICE OUTDOOR ADVERTISING) 67% OWN A CREDIT CARD – 45% SPEND $1000 IN THE PAST MONTH ON THEIR CARDS. MEN 25-54