Content business Department KPI 2015 year 1 half

ClassificationsKPI name Weight (%) Corporate Level · Revenue: 60 Million UZS ( ET+TPS) · 25% · Profit (EBIT): 6,160 Millions UZS (ET + TPS) · 25% Division Level Finance · Revenue of contents biz· 10% Customer · The number of page view · Creation of innovate services and selling it on the international market in the amount of more than $1000 · Update home pages ET, TPS & personal cabinet of ET · Create entertainment site (MediaPro.Uz) 1H 2H 15% 10% Internal Process Learning & Growth · N/A Demerit score · Company Discipline including attendance on time · False report on KPI · -1%~ -10% Dept. Initiatives for 2015 To start a payment system for using contents To create a new Entertainment Portal To develop a contents development strategy

KPI Name Revenue from contents business KPI Level Department Owner Content business Department Category Finance Definition Sale of internet banner of player.uz, topmusic.uz, etc Revenue from Payment system for using contents business Baseline 2014 revenue from banner ad Target % ↑ Weight 10% Grade The Score of KPI achievement is calculated as percentage. Description Calculating Method: Banner ad: Payment system (Jet Net): Target of 2015: 60 mln UZS Target of 2015: 250 mln UZS 1H : 25 mln UZS 1H: 30 mln UZS Fact: Fact: 0 mln UZS Revenue: 24 mln / Profit: 1,8 mln KPI source Year’s end financial closing Due Date (TBD) within a month after year’s end financial closing

KPI Name The number of page view KPI Level Department Owner Content business Department Category Customer Definition The number of page view of player.uz, topmusic.uz, megasoft.uz etc Baseline Page view of 2014 Target % ↑ Weight 10% Grade The Score of KPI achievement is calculated as percentage. Description Definitions Target of page view for 2015 : CPM 1H : Fact: CPM Player.uz: Topmusic.uz: KPI source Statistics of Google page view Due Date (TBD) within a month after year’s end financial closing

KPI Name Innovate services KPI Level Department Owner Content business Department Category Customer Definition Creation of innovate services product BM, and selling it on the international market in the amount of more than $1000 Baseline Target $1000 Weight 10% Grade Description Definitions The contract on 2015 : $1000 1H : Development services – 40% (Report to CFO) Fact: Starting the competition for mobile content KPI source Home pages Due Date (TBD) within a month after year’s end financial closing

KPI Name Update of home page KPI Level Department Owner Content business Department Category Customer Definition Update of home-page of TPS,ET and Personal Cabinet ETC Baseline Target Weight 10% Grade The Score of KPI achievement is calculated as percentage. Description Definitions: Target of updating of Home page on 2015 ET : 3 / TPS : 3 Fact: ET: 2 / TPS: 6 KPI source Home pages Due Date (TBD) within a month after year’s end financial closing KPI2Q3Q4Q ETYes (33%) Yes (34%) TPSYes (33%) Yes (34%)

KPI Name Create entertainment site (Media Pro) KPI Level Department Owner Content business Department Category Customer Definition Create new web site Baseline Target Weight 10% Grade The Score of KPI achievement is calculated as percentage. Description Fact: Preparations for the launch of a new international project topvideo instead mediapro KPI source New web site Due Date (TBD) within a month after year’s end financial closing KPIOctNovDecNot completed Yes 10%9%8%0%