The New Gamer Closing Gaps in Our Industry Michael D. Gallagher President and CEO Entertainment Software Association 2008 D.I.C.E Summit Las Vegas, NV February 7

The New Gamer Closing Gaps in Our Industry

 Video game industry has become mainstream Industry Successes In the List of Top-Selling Games, Clear Evidence of a Sea Change By Seth Schiesel Quadriplegic Takes Video Games to Next Level By Mark Houser Granny Got Game By Mike Musgrove You’ve Played the Video Game, Now Buy the Car By Amy Chozick Video Games Help Kids Get Fit and Have Fun By Amy L. Edwards A Producer of Movies to Try Hand at Games By Robert Levine Game Industry Growth By Jason Gertzen

 Economic prosperity has followed:  In and , exceeded GDP share by more than 4:1  From , more than doubled the U.S. economy’s real growth rate  During 2007, recorded $9.5 billion in game sales Industry Successes

Opening Sales Revenue Industry Successes Millions of Dollars

Gamer Transformation  Expanded beyond traditional base  “Typical” gamer no longer exists

 Gaming population now includes:  Senior citizens  Emergency responders  Business executives  Hospital patients  Military veterans Gamer Transformation

 Recent statistics convey the change:  Average gamer is 33 years old  People older than 50 represent 24% of gamers  Women represent 38% of gamers  Half of American parents game with their children Gamer Transformation

Build A New Tomorrow  Expand what we do  Tell our story  Support our interests

Expand What We Do Remember our base Remember our base

Expand What We Do Welcome new gamers Welcome new gamers

Embrace active game play Embrace active game play Expand What We Do

Foster entertainment relationships Foster entertainment relationships Expand What We Do

Broaden Uses of games Broaden Uses of games Expand What We Do

Tell Our Story Expand marketing Expand marketing

Engage parents Engage parents Change What We Say

Support Our Interests Advance our policies Advance our policies  Stop unfair taxes  Growth incentives  Defend IP rights  First Amendment protections

Join the Video Game Voters Network Join the Video Game Voters Network Support Our Interests

Support Our Interests Encourage young game developers Encourage young game developers

The New Gamer Closing Gaps in Our Industry Thank You