A HISTORY OF TELEVISION THEORY AND PRACTICE Television has been in existence in Canada since 1952 All of the technology was in place for television to.

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Presentation transcript:

A HISTORY OF TELEVISION THEORY AND PRACTICE Television has been in existence in Canada since 1952 All of the technology was in place for television to begin in the late thirties but…

A HISTORY OF TELEVISION THEORY AND PRACTICE CBC (Canadian Broadcasting Corporation) a publically funded television broadcaster was established by Parliament to: –Foster Canadian unity and identity –To provide entertainment and information in both English and French –To serve the various regions of Canada –CRTC – Canadian Radio and Television Commission

A HISTORY OF TELEVISION THEORY AND PRACTICE Economics –Broadcasters generate income by selling advertising time to advertisers in 15, 30 and 60 second units or “spots.” –Primetime spots, which fall between 8:00pm and 11:00 are the most expensive

A HISTORY OF TELEVISION THEORY AND PRACTICE –Advertisers buy time according to the number and type of consumers watching at a particular moment –The science of finding this information is called demographics

A HISTORY OF TELEVISION THEORY AND PRACTICE –The entire economic order of television. The business plan has been turned upside down due to technology. –DVR/PVRs that enable viewers to skip commercials. The Hopper Satellite DVR on DISH network includes: 1.Primetime Anytime" functionality, which automatically records primetime programming off the four major U.S. television networks, 2."AutoHop", which allows commercials to automatically be removed from these recordings.

A HISTORY OF TELEVISION THEORY AND PRACTICE –Streaming services like Netflix and Hulu also have caused a great deal of upheaval in the traditional TV market. Netflix itself is becoming a producer of TV (House of Cards and Orange is the New Black) –In the Canadian context many Canadians now use proxy services to get American streaming services

A HISTORY OF TELEVISION THEORY AND PRACTICE –Piracy and bit-torrent technology have made it possible to download any programing on any channel after it airs. –Television networks must find a delicate balance

A HISTORY OF TELEVISION THEORY AND PRACTICE The re-rise of over the air antenna based digital television A company called Aereo in the US rents antenna signals over the internet for $8 per month. This validity of service is in the Supreme Court.