SOPHIE STEJDIR / LISA-MARIA NEUHOFER. Young Lions 2013 MEDIA Competition WHY ARE WE HERE TODAY? SONNE international - Generation of company partnerships.

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Presentation transcript:

SOPHIE STEJDIR / LISA-MARIA NEUHOFER

Young Lions 2013 MEDIA Competition WHY ARE WE HERE TODAY? SONNE international - Generation of company partnerships in Austria - Efficient and integrated communication strategy Target group: Austrian companies, interested in CSR, sufficient budget (minimum EUR 5.000,-) Problem: Big companies know how to block unwanted requests  Difficulties to reach relevant decision makers Recommendation: Focus on Small and Medium-sized Enterprises (SME) SME in Austria, turnover EUR M

Young Lions 2013 MEDIA Competition Boss Personal Assistant Sales and Distribution Production Reception PurchasingIT PR / Marketing Human Resources OUR INSIGHT Human Resources PR / Marketing Boss

Young Lions 2013 MEDIA Competition OUR STRATEGY The HR tool: Application letter with spelling mistakes - Direct mail to HR - Spread in social media - Publish as online banners and print ads Extra benefit for PR: „Charity Hipster Event“ - Direct contact with PR for cooperations - Event promotion via social media - Event video as additional PR material for companies Direct contact with HR at career exhibitions Call to action HR & PR: - Contact per telephone - Dispatch of company folders Goal: Company sponsorship

Young Lions 2013 MEDIA Competition TIME TABLE & BUDGET Sept.Oct.Nov.Dec.Jan.Feb. 1st Target group HR 2nd Target group PR Direct contact at career exhibitions Call to action phone, company folder „Charity Hipster Event“ + video Direct contact event cooperation Application letter Direct mail, social media, online banner, print ads Call to action phone, company folder

Young Lions 2013 MEDIA Competition LET‘S WRAP IT UP Efficient and integrated strategy HR and PR manager understand the benefits for their departments and become ambassadors No spreading loss: Communication measures are aimed directly Cost-efficient campaign: Mainly low-budget measurements