BUSX 301: Annotated Bibliography Hints Ms. Shana Gass, MSLS, MS Reference Librarian, Cook Library September 2010

Your assignment Includes an annotated bibliography

Annotated Bibliography List of sources on a topic APA Format Summarize & evaluate each source in turn How does each source contribute to your project? How does each source relate to the other sources?

Read…and Question! Author – who & how qualified? Source – what is it? What kind of publication? Who reads it? What is its reputation? Evidence – people or publications quoted? Statistics included? Context provided? Bias/Point of view? What does the author want readers to know, do, or believe?

Questions for Today 1.*Source* - What type of source is it? 2.*Author* - Who wrote the article? What are the author’s qualifications, experience and background to write on the topic? 3.*Audience* - Who is the target audience of the writer(s)? 4.What evidence does the author use? (Are there named sources of information—people, organizations, publications, etc.—within the piece?)

Bibliography Entry for an Article (HTML) from a Database (Business Source Complete) in APA Liao, D.M. (1999). Leader of the pack. The China Business Review, 26(6), 28+. Retrieved from Business Source Complete database.

Press Releases Mainly good news (New products, awards, expansion…) Publicizing unseen innovations (possibly HR related) Feel good stories! Social marketing… Quarterly financial announcements Bad news – occasionally (it’s gotta be pretty bad)

A Press Release about a Press Release

General Mills Probes Fake Release – Wall Street Journal, 17 June 2010General Mills Probes Fake Release

Best source of news about the Toyota recall?

Press Releases Can Also Be Found… …In LexisNexis Academic …In Factiva Look for: –Articles labeled as being from Business Wire or PRNewswire (there are others) –At bottom of article: info about the organization who wrote the release, contact info for Media or Investor Relations personnel

Press Release from Factiva

End of Press Release from Factiva Press releases in library databases will always end with info about the organization(s) that put out the release

The Wild Web… Always consider: who is writing? What does s/he/they have at stake? A blog – who is the author? A web site – who is responsible for it?

Blogs are Important Enough in the Business World, that.. …selected blogs are now included in the Factiva & LexisNexis databases!

Annotation Hints – Source Level Source can be magazine, journal, trade publication, etc. Source as context Clues in databases Publication homepage Also try publication directories –General, Trade, & Scholarly: Magazines for Libraries – REFERENCE Z6941.M23 –General audience magazines: SRDS Media (library database) > Consumer Magazine Advertising Source (including Media Kit for readership) – also Newspaper Advertising Source –Scholarly Journals: Cabell’s Directory (access via the Research Databases list)

Annotation Hints – Source Level Source can be magazine, journal, trade publication Source as context Clues in databases Publication homepage Also try publication directories –Magazines for Libraries – REFERENCE Z6941.M23 (includes scholarly journals, magazines, top trade publications) –SRDS Media (library database) > Consumer Magazine Advertising Source & Newspaper Advertising Source (links to Media Kit for readership) (general audience business magazines/newspapers only)

Where Can I Find the Source? (Business Source Complete) On the “article screen”… On the results screen… Advertising Age is the SOURCE (the title of the publication)

Where Can I Find the Source? (LexisNexis Academic) On the “article screen”… On the results screen… Marketing News TM is the SOURCE (the title of the publication)

More Hints – Author Level Journalists - not necessarily a lot of info Try LinkedIn.com ? Academic authors – credentials always included in piece. Note: Many academics post their curriculum vitae AKA “CV”s (an expanded resume with publication history) online What else has author published? Awards?

More Hints – Document Level Reviews? Links to? Blog commentary? Letters to the editor? Has it been cited by other authors?

More Research Tips! Skeptical Business Searcher REFERENCE HF54.56.B Navigating the Financial Blogosphere STACKS HG179.B > BUSXhttp://pages.towson.edu/sgass/courses

Citing Business Resources Shana’s BUSX 301 Citation Guide Shana’s BUSX 301 Citation Guide Note: this guide adheres to the 5 th edition of APA and consequently cites articles and online materials in a more streamlined way (examples cite the database for online articles, DOIs are not included for scholarly articles, and the retrieval date is consistently required). Please check with your professor before using this guide—they may be requiring the 6 th Edition instead.

Questions? …feel free to contact me! Shana Gass (410) Or any reference librarian: Cook Library Web Site > Ask a Librarian for options