Daniel Bouie Senior Product Planner Microsoft John Bruno Lead Program Manager Microsoft
Source: Gartner Dataquest, and IDC % Mobile PCs 5.8% Mobile Phones 3.9% Desktop PCs YOY % shipping growth – 2010 Converged Mobile Phones 34.1%
Mobile Operator Partnerships 160 Mobile Operator Partners in 55 countries 50 Device Makers
Applications and services are key drivers Developer revenue share is increasing Marketplaces are core part of experience
UX Upgrade with great new touch capabilities Improved browsing with Internet Explorer Widgets Windows Marketplace for Mobile
Connecting users with great apps! Convenience Complete purchase from phone or web Seamless download and installation Pay with credit card or your mobile operator bill! Convenience Complete purchase from phone or web Seamless download and installation Pay with credit card or your mobile operator bill! Worry-free Experience Rigorous certification Automatic updates for purchased apps DIY refund Re-download purchased apps onto new phone Worry-free Experience Rigorous certification Automatic updates for purchased apps DIY refund Re-download purchased apps onto new phone Discovery Easily navigate a large library of applications Access user ratings and reviews Advanced search, sort and filter capabilities Discovery Easily navigate a large library of applications Access user ratings and reviews Advanced search, sort and filter capabilities
Familiar tools Transparent publishing Global Reach Competitive Returns
Centralized developer portal for one-stop publishing and app management Transparent policies for the types of applications allowed in the catalog SDKs, documentation & support
US Canada Brazil Mexico AMERICAS Poland Portugal UKGermany France Spain Italy Netherlands Austria Belgium Denmark Finland Greece Ireland Luxembourg Norway Sweden Switzerland EMEA Japan Australia India Hong Kong Taiwan Singapore New Zealand ASIA/PACIFIC
MSFT & Ecosystem 30%
Windows Mobile Developer Portal
Register Learn Build Get Started Upload Certify Price Publish Promote Measure Support Sell
Create a Marketplace publisher Establish a business profile Remit subscription fee Get vetted
ISV application types Microsoft will not distribute via Windows Marketplace Types of content prohibited within Windows Marketplace Based on experience with other Microsoft marketplaces, and the Global Network Initiative Application and Content Policies Market-specific language testing Market-specific product requirements Geographic Policies Check that application is well written Installs, uninstalls, no malware, no memory leaks, doesn’t change other apps on the device Set of 60 objective criteria Windows Mobile Logo Testing
Transactional reporting User ratings and reviews Geographical distribution reports
Payment Processor Payment Processor Microsoft EFT
FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC ANNOUNCEMENT SUBMISSION LAUNCH SELL REGISTRATION
Familiar Tools Global Distribution Competitive Revenue Share Streamlined Transparent Publishing
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Support for multiple content types Key top-level content groups Comprehensive category set New Showcase Categories Search Most Popular Business Communications Games Education Entertainment Finance Health & Fitness Lifestyle Music & Video Productivity Travel Utilities others… Managed Code Widgets Native Code