Advocacy and Philanthropy: Creating Social Impact JOHN FINKENBERG MD PRESIDENT NATIONAL ASSOCIATION OF SPINE SPECIALISTS ADVOCACY COUNCIL CHAIRMAN NASS

Laura Arillaga-Andreesen Professor Stanford School of Business “Translating Philanthropic Vision Into Social Innovation and Action”

“Ordinary People with Extraordinary Generosity Drive American Philanthropy”

Philanthropic Revolution  Birth of Modern Philanthropy -Rockefeller, Carnegie, Sage, Rosenwald, Goff and Ford  Early 20 th Century was the inception of Private and Community Foundations  United States characterized as the worlds “Most Charitable Nation”

Donation Benchmarks  298 Billion from Corporations, Foundations and Individuals  81% of all American Philanthropy was from Individuals (242 Billion)  90% of Americans give Money to Charities each Year ( $2,500 on average per household)  20% of Americans Volunteered (7.9 Billion Hours)

Donor’s Goal “To Find an Organization that has Identified a Significant Social Issue and has Created a Solution that Resolves that Problem in a Unique, Innovative and Impactful Way.”

Philanthropy  Money  Time  Expertise  Experience  Skills  Network Access

Core Principles of Individual Philanthropy  Identify Values, Assets, Interests and Aspirations  Research Critical Social Issues and Needs  Strategic Planning to Accomplish Goals  Develop a Path to Achieve Social Impact

Donors Require  Ability to Research Legitimacy of the Non- profit Organization  Evaluate the Credibility and History of a Charitable Foundation  Transparency on Financial Holdings and Investments  Demand Positive Social Change as an End-point

Donors Expect  Transparency on Utilization of Funding  Feasibility Study on Achieving Goals  Socially acceptable Publicity  Creating Shared Value with Philanthropic Donation

" Explore the possibility of achieving social impact through technology driven solutions" 21 st Century Philanthropy

Social Networking  Connects people globally  Aligns shared passions  Provides a platform to combine resources, ideas and skills  Dynamically shifting the way we can fundraise, solve problems and pool resources

Shifting the Way Non-profit Foundations Engage with Donors  “Giving Circles” NASS Spine Foundation Individual Donors making Children’s Spine Study Philanthropic Choices Group Columbia Univ. Dr Vitale Research on Predicting Disability Related Children’s Spinal Disorders

Advocacy in Washington DC Florida Legislators Creating Spine Disability Resolution Individual Philanthropic Decrease Spinal Disorders Donations 10 X 25 Commitment Spinal Disorders Research NASS Spine USC Medical Center Foundation Dr Jeff Wang

Advocacy Goals for Spine Foundation  Make it Personal  Empower the Donor to Achieve Social Impact  Create a “Swarm” to Aid our Cause  Leverage the “Ripple Effect”

NASS Spine Foundation Goals  “NASS Spine Foundation needs to Shift Individual/Corporate Giving Strategy” “Reactive to Proactive” “Sympathetic to Strategic” “Isolated to Collaborative”  “ This will Allow Everyone to make the Greatest Social Impact with Whatever they have to Give”