Planning the Publication Just like an architect must create a floor plan before building, so too must a desktop publisher create a plan before generating any publication.

The following steps should be followed when planning any publication.

Step 1 Clearly identify the purpose of your publication. Your publication could be used to ……

Step 2 Assess your target audience. Who am I communicating with?

Step 3 Determine what form your intended audience will be exposed to your message. Labor Day Sale!

Step 4 Decide what you want your readers to do after reading your message. Hello. I would like to place an order please.

Step 5 Collect examples of effective designs.