Patents, Trademarks and Entrepreneurship Slow Money Maine Rita Heimes University of Maine School of Law

Intellectual Property Patents & Trade Secrets -inventions (machines, chemicals, processes, methods) and know-how Copyright -works of expression (literature, music, sculpture) Trademarks -brand names, logos

Marketing Food Trademarks Words, symbols, sounds, any device that identifies the source of goods or services and distinguishes them from others Trade dress A product’s packaging or appearance (size, shape, color, design, texture)

Trademark Examples

Trademarks & Trade Dress

Trademark Selection: Be Original

Selection: Be Original

Proper Usage: Packaging

Conclusion 1.Selection: original (not descriptive) and available 2.Registration: with the USPTO if outside Maine or US 3.Use: as an adjective with TM or ® (PROSPERITY® Organic Foods) 4.Help:

Thank you Rita Heimes Director, Center for Law & Innovation University of Maine School of Law