& Health Enterprises, Inc. MR. BROOKE FISHBACK, MBA, CGBP INTERNATIONAL SALES MANAGER HEALTH ENTERPRISES, INC. EXPORT EXPO – DEC 11, 2012 HEALTH ENTERPRISES, INC: PUBLIC – PRIVATE PARTNERSHIPS “AN AMERICAN SUCCESS STORY”
Overview of Health Enterprises, Inc. Identifying potential partners –Key markets: UK Australia Our partners in government: - MassExport - MOITI/SBA - U.S. Commercial Service Agenda
Health Enterprises is leading manufacturer of niche consumer health products. Private company, small business, family owned & operated since 1973 We are committed to: innovative, consumer preferred products Developing innovative, consumer preferred products Staying focused on niche categories Delivering operational excellence Partnering with our distributors and retail customers to help them achieve strong growth
Compliance: Medication Organizers, Pill Splitters/Crushers, Medication Dispensers (Spoons, Droppers, Oral Syringes) Sports Therapy/ First Aid: Hot/Cold Clay Pack, Instant Cold & Reusable Hot/Cold Pack, Hot/Cold Support Braces, TheraPod Hot/Cold Pack, Tru-Ice Ice Massager, Foot Massager, Planar Fasciitis Support, Finger Splints/Cots, Tubular Gauze, All Natural Antiseptic, Poison Ivy Soap Home Health: Neti Rinse Saline Nasal & Sinus Rinse Kits, Shower Sleeve, Motion & Morning Sickness Band, Nasal Aspirators, Medical ID Jewelry Eye & Ear: Eye Mist for dry eyes, Saline Ear Irrigator, Hearing Aid Accessories, Ear Syringes, Foam Ear Plugs, Impact Noise Reducing Ear Plugs Spa Therapy: TheraPed & TheraToes, 6-in-1 Manicure Tool Lice: 100% Effective Lice Combs, All Natural Lice Solution Product Categories Information
IDENTIFYING POTENTIAL PARTNERS Direct solicitation by interested parties Referrals from current customers, embassies, business development offices, network contacts, ect. Tradeshows/events Industry/professional organizations Market research –Competitive brands –Non competitive brands Confidential Information
UK Market Direct to retailers: BOOTS, ALDI Private label – Rayovac Europe Distributors: –KPB Consulting – Amazon UK, web shops, independent pharmacies –ProFoot – Catalog/ mail order companies, R.N.I.D., web shops, independent pharmacies Confidential Information
Australian Market Private label – Key Pharmaceuticals (Ear Clear & Travacalm Brands) Private label – Covidien (Surgipack & SafeTDose Brands) Distributor – Budget Distributors – independent pharmacies, clinics, home health shops, web shops Confidential Information
Our Partners in Government Confidential Information
Seminars – Export Logistics Series, C.G.B.P Series Events – Export Expo Market research: –International partner searches –Market review – India, Philippines Confidential Information
STEP Grant: –Hospitalar, F.I.M.E –Bilingual packaging creation Tradeshows: –MEDICA –Arab Health Market research/match-making: –Mexico, Brazil, Germany Confidential Information
Gold Key: –Ecuador, India, Philippines, New Zealand, South Africa (in 2013) Tradeshows/events: MEDICA (F.U.S.E.), Arab Health, Hospitalar –Catalog shows Confidential Information
Commercial News USA Webinars Collaboration: –Industry Trade Advisory Committee on Small & Minority Business, “ITAC 11” –Massachusetts DEC (District Export Council) Confidential Information
Results Distribution in 60+ countries Awards: –Commercial News USA Consumer Goods “Exporter of the Year” –M.A.I.B. “Ambassador’s Award” –President’s “E Award” Confidential Information
Questions?