Group 2 Vibram FiveFingers. Customer Groups – Segmentation Casual Usage Over 50/Retired Random/Casual Usage Adult Non-athlete Frequent Usage Young Adult.

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Presentation transcript:

Group 2 Vibram FiveFingers

Customer Groups – Segmentation Casual Usage Over 50/Retired Random/Casual Usage Adult Non-athlete Frequent Usage Young Adult College Age Urban Casual Usage Convenient Low Price Point Casual Usage Youth/Kids High Usage Adult Athletes Primary Focus

Customer Analysis: Adults with an Active Lifestyle that live in the United States 50% White Collar Very Loyal Consumers 63% Married 11% of Athletic Activity Spending is on athletic shoes 7% Growth 2009 Average income $126, – 49 yrs of age 88.2% are Caucasian

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