What is Marketing? What do you know about Marketing? 1.What was the last product you purchased? 2.What was the brand name? 3.Who produced or manufactured the product? 4.What size was it (lbs., ozs. king-size, etc.) 5.What did the package look like? 6.What was the purchase price? 7.Where did you purchase the product? 8.How did you hear about the product? 9.Where in the store was the product located? (Displayed in a special place, on the shelf, etc.) 10.Have you ever seen the product advertised? If so where?

Marketing  “The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.”

Marketing is a process it involves... Planning  Begins with what goods, services, and ideas to produce or sell in order to satisfy consumers’ needs and wants.  Analyzing potential consumers to determine who they are and what items to produce or sell in order to satisfy them.

Planning Involves deciding what products to make…  Write down on your notes page the products that are made right here in Albany at Masterfoods?

Masterfoods also produces Snickers..write down:  All of the varieties of Snickers  All of the sizes Snickers come in

What about Verizon…  Write down all the products they offer  Do they sell products and services?  Can you name the services? So you can see that Product/Service planning occurs in many businesses— manufacturers and retailers

Planning for Airheads Assortment includes: Cherry Green Apple Blue Raspberry WatermelonStrawberry White Mystery 49.5 ounce box 49.5 ounce box 90/.55 oz. bars Display box

Marketing is a process it involves... Pricing  Items must be priced so that consumers want to buy them.  Price indicates quality and/or value to consumers.  Price must be set to enable businesses to make a profit, but still be able to compete with others.

Pricing Set the price high enough to make a profit…but reasonable enough so customers will buy it Profit is how much you make on a product Sales Price – Cost = Profit Let’s practice….

Pricing Airheads cost $8.92 for a box of 90 (including 7% tax) (including 7% tax) We sell them for $.25 each… 1. How much do we make on each?? (divide 8.92/90 to get cost per airhead) 2. How much profit on the whole box?

It is a process. It involves... Promoting  Marketing helps to create and stimulate demand for products by informing people about them.  Advertising, Sales promotion, Publicity, and Personal Selling are forms of promotion.

 How did you know about our DECA Cart?   How are Airheads promoted?   Write down all of the ads you have seen or heard today

Marketing is a process it involves... Distributing  Involves shipping, handling, and storing of items on the way from the producers to the consumer.  Ensures that items are available when and where they are needed.

We buy our candy at Sam’s Club and store it in our closet..that’s our distribution Sam’s buy’s from a lot of vendors…they buy Airheads from

Sales Consultant Team Presentation You are a sales consultant team and will evaluate the current offerings of the School-based enterprise and suggest a new product to offer on the DECA Cart; explain the channel of distribution for the new product; Suggest a price for the new product (explain and show calculations); create a promotional plan for your suggested product.

Your Goal is to increase profits for the DECA Cart (remember you cannot compete with lunchroom or vending machines). Your client is the CEO (Me!!) You are to conduct a professional sales presentation and convince the CEO to hire you.

Your presentation needs to adequately depict all products sold on the DECA Cart and convince the me that your product will be the best fit for The DECA Cart and will increase profits. The following rubric will evaluate your performance and presentation.

Sales Consultant Team Presentation Rubric (1-2) Fails to meet /Minimal Expectations met (3-4) Developing/ inconsistent met some expectations ( 5-8) Meets expectations/ significant command of the subject (9-10) Exceptional project/ Professional Performance Facet 1-4 Current Products: Visual depiction and description of elements are poorly or incorrectly addressed Current Products: Visual depiction and description somewhat accurate Current Products: Accurate visual depiction, good description appropriate for the audience Current Products: Accurate visual depiction of elements is included. Creative and innovative entirely appropriate for the audience Facet 1-4 Current Pricing: Description of price incorrectly addressed Current Pricing: Description of price somewhat accurate Current Pricing: Description of price accurate and appropriate for the audience Current Pricing: Description of price accurate, creative, and entirely appropriate for the audience Facet 1-4 Current Distribution: incorrectly addressed Current Distribution: Description somewhat accurate Current Distribution: Good description appropriate for the audience Current Distribution: Description accurate, creative, and entirely appropriate for the audience Facet 1-4 Current promotion: description poorly or incorrectly addressed Current promotion: Description somewhat accurate Current promotion: Good description appropriate for the audience Current promotion: Description accurate, creative, and entirely appropriate for the audience

Facet 1-4 Product/Service is poorly chosen; ignored needs of clients Product suggested is reasonable but not very likely to be successful, did not adequate consider the current product mix Product is a good choice and has a good chance for success, considered the current product mix Product suggested is a great choice and complements the current product mix with great chance of success Facet 1-4 Distribution was not explained adequately Distribution plan was addressed and some elements were addressed, but not reasonable Distribution plan was addressed and most elements were addressed and reasonable Clear distribution plan; addressed, delivery/pickup, storage, etc. Facet 1-4 Price and projected sales/profit is not adequate Price and or profit is addressed, but not some elements unreasonable Price and profit are addressed and are reasonable Price and projected profit is explained and will increase profit potential Facet 1-4 Promotional activities and promotional elements were inadequate Promotional activities were planned, but general and unappealing. Promotional activities presented were interesting, but not creative Promotional activities were interesting and creative; Facet 4-5 Sales presentation was not clear and did not relate to client’s situation and needs Attempts were made to relate to client’s situation and needs Repeatedly made attempts to tailored presentation to client situation and needs Smoothly tailored presentation to client situation and needs without hesitation (Facets 1-6) Suggestions to improve school- based enterprise were vague and unplanned Suggestions for improvement were made, some were unrealistic or unachievable Good suggestions were made to improve school-based enterprise took the client needs into account, considered the needs of customers. Creative and innovative suggestions were made to improve school-based enterprise, took the client needs into account, considered the needs of customers.