The Public Education Programme (PEP) on Entrepreneurship

State of play* Less than 5% interested in being employed by someone else Majority started their businesses by utilizing savings Most inspired by family member 23% planning to start a business within the next three years *Cave Hill School of Business | GEM 2012 Summary Report for Barbados

Once upon a time… Further studies PR Career Flexibility, adventure, autonomy, independence Cricket, lovely cricket! Challenge

The story Challenging attitudes and behaviours Enter UPstart Caribbean Your roadmap to success – Flexibility – Fun – Freedom – Financial

Mission Regional leader by 2016 Creative, quirky, fun and effective public education campaigns Excite and economically empower youth and women Successful entrepreneurs & social entrepreneurs

Goals Help to create supportive culture Excite Barbadians Challenge negative perceptions Increase understanding and level of readiness

What’s happening? Magazine features Radio campaign

What’s happening? Website Events

What do you want? Motivation Pricing; Financial assistance Legal How to start a business/get off the ground Business plan Market research Social media marketing Establishing niche Networking Effective business management

Endorsers & Sponsors

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The Public Education Programme (PEP) on Entrepreneurship

SCAMPER S - substitute C - combine A - adaption M – magnify P – put to another use E – eliminate R - rearrange

One-page Business Plan

Vote of Thanks