Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney ellucian.CIO Conference June 20, 2012, Orlando, Florida ellucian. TM CIO Conference June 20, 2012, Orlando, Florida Bridging the Generation Gap: A Live Focus Group Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License Powerpoint (Revised 6/5/2012) available at: Powerpoint (Revised 6/5/2012) available at: 1

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Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney research 1.40 minutes - What does the research say about the Millennials? The Millennial panelists will not be present. live Millennial focus group Audience will be able to ask questions during the last 15 minutes minutes- I will conduct a live Millennial focus group of local students. Audience will be able to ask questions during the last 15 minutes. Today’s Agenda 3

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Claire Raines Associates Managing Millennials 2002 Millennials “They’re variously called the Internet Generation, Echo Boomers, the Boomlet, Nexters, Generation Y, the Nintendo Generation, the Digital Generation, and, in Canada, the Sunshine Generation. But several thousand of them sent suggestions about what they want to be called to Peter Jennings at abcnews.com, and “Millennials” was the clear winner.” 4

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Horovitz, Bruce. “Generation Whatchamacallit; The naming game about tomorrow's youth.” USA Today May 7, New names for the generation under 12? iGen? Gen Z? Gen Wii? 5

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney GenerationsBirth YearsAges in 2012 GI Generation Silent Generation 1925 – – 87 Baby Boomers 1946 – – 66 Generation X 1965 – – 47 Millennials 1980*- 2000* iGen? Gen Z? Gen Wii? *2001 – Presen *2001 – Present 0 – 11 0 – 11 *Experts differ on start & end date of Millennial generation

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney “The manic commercialization of Internet content arguably began with the initial public offering of Netscape in August 1995.” p Mowery, David C. and Timothy Simcoe. “Is the Internet a US invention?— an economic and technological history of computer networking?”. Research Policy. 31:8-9 (2002) p Today’s typical college freshman was only 1 year old in 1995 when the Internet began.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney MILLENNIAL PANELS  over 60 Millennial panels  8 to 14 Millennials each  Canada, Egypt, Guatemala  Over 24 US States: Arizona, California, Colorado, Connecticut, Florida, Georgia, Kansas, Louisiana, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, New Mexico, New York, Ohio, Pennsylvania, Rhode Island, Tennessee, Texas, Washington D.C, and Wisconsin. 8

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Are Millennials different from prior generations at the same age? 9

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Millennials Gen X BoomersSilent GI Gen Gen Z?

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Millennials Gen X BoomersSilent The number of Americans turning 18 years old peaked in 2008 and will remain below that level for another decade. GI Gen Gen Z?

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Millennials Gen X BoomersSilent GI Gen Workforce Assumption: entry age: 23 retirement age: 67 Gen Z?

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Millennials Gen X BoomersSilent GI Gen Workforce Assumption: entry age: 23 retirement age: 67 Gen Z?

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Increased Competition 14 College Board Data from Web 14

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Millennials In Workforce Born yrs & older Huge Generation Millennials Not In Workforce Born Under 23 yrs old Workforce College Board Data from Web 15

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney College Board Data from Web

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney College Board Data from Web

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney College Board Data from Web

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney College Board Data from Web

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney College Board Data from Web

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney College Board Data from Web

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Nichole J Borges et al. “Comparing Millennial and Generation X Medical Students at One Medical School. Academic Medicine; 81.6 (2006): Warmth Reasoning Emotional StabilityRule Consciousness Social Boldness SensitivityApprehension Openness to Change Perfectionism “Using descriptors from the 16PF subscales, we found that Millennial students are more warm and outgoing (Warmth), more abstract than concrete (Reasoning), more adaptive and mature (Emotional Stability), more dutiful (Rule Consciousness), more socially bold and adventuresome (Social Boldness), more sensitive and sentimental (Sensitivity), more self-doubting and worried (Apprehension), more open to change and experimenting (Openness to Change), and more organized and self disciplined (Perfectionism) compared to Generation X medical students.” p Personality Test

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Nichole J Borges et al. “Comparing Millennial and Generation X Medical Students at One Medical School. Academic Medicine; 81.6 (2006): “Furthermore, we found Millennial medical students to be less solitary and individualistic (Self Reliance) than their Generation X counterparts.” 574 Note: this study looked only at medical schools students: Generation Xborn “Cuspars” born 1975 – 1980 (Gen X Subset) Millennials born Personality Test

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Nichole J Borges et al. “Differences in motives between Millennial and Generation X medical students.” Medical Education; (2010) 44: “Millennial students scored higher than Generation X students on the needs for Achievement and Affiliation. Thus, our study findings may substantiate the contentions of population theorists that, compared Millennials have greater with previous generations, Millennials have greater needs to belong to social groups and to share with others, stronger team instincts and tighter peer bonds, and greater needs to achieve and succeed bonds, and greater needs to achieve and succeed.” p. 574 Personality Test 24

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Nichole J Borges et al. “Differences in motives between Millennial and Generaiton X medical students.” Medical Education; (2010) 44: Our hypothesis that Millennial students would have a greater need for Power was not supported in this study Millennials are probably drawn to consensus “Our hypothesis that Millennial students would have a greater need for Power was not supported in this study, suggesting that Millennials may have less need to influence others and ensure that their ideas prevail compared with Generation X students. Instead, the team-oriented Millennials are probably drawn to consensus.” p Personality Test

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Nichole J Borges et al. “Differences in motives between Millennial and Generaiton X medical students.” Medical Education; (2010) 44: Generation “In our attempt to make sense of why our hypothesis was not supported, we revisited some of the differences between Millennials and Generation X-ers posited by population theorists. Our review led us to entertain the idea that perhaps Generation X-ers scored higher on the need for Power X-ers scored higher on the need for Power because some of their personal characteristics (i.e. resourcefulness and independence) contribute to their self-sufficiency and self- assertion, which can be considered hallmark behaviours associated with individual power.1,26.” p Personality Test

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Nichole J Borges et al. “Differences in motives between Millennial and Generaiton X medical students.” Medical Education; (2010) 44: differences in motives of Achievement, Affiliation and Power exist between Millennial and Generation X medical students “This research provides empirical evidence that supports the assertions of population theorists that Millennial students differ from Generation X students in certain behaviours and preferences. Findings from this study suggest that differences in motives of Achievement, Affiliation and Power exist between Millennial and Generation X medical students.” p Personality Test

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true. PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Most Millennials’ favorite music is Hip Hop / Rap. True or False

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true. PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Most Millennials’ favorite music is Hip Hop / Rap.False Millennials don’t have a generational music. Only 22% say rap is their favorite.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Source: National Endowment for the Arts Survey of Public Participation in the Arts 13.4% or GreaterMillennialsMill/GenXGenXBoomers SilentSilent plus and over Classical/Chamber3.1%3.4%4.6%8.0%11.6% 18.8%16.4% Opera0.0%0.3%0.5%0.3%0.2%2.4%4.1% Broadway/ Musicals0.6%2.6%0.3%0.6%3.7%5.7% 14.3% Jazz3.0%3.6%6.7%6.5%8.0%10.0%4.3% Classic Rock/Oldies 16.6%15.4%33.4%38.8%31.6%20.4%16.7% Contemporary rock 18.6%19.5% 12.4%8.0%1.9%2.6%1.0% Rap/hip hop 22.1% 10.5%3.0%1.6%0.0% Blues / R&B4.4%4.8%4.4%5.5%5.7%2.1%1.6% Latin5.0%6.8%3.3%2.5%3.2%1.5%0.0% Country 16.5%16.9%16.0%15.8%17.3%20.6%21.4% Bluegrass0.5%1.2%1.0%0.6%1.2%1.0%2.5% Folk0.0%1.3%1.1%0.7%2.2%2.1%0.0% Hymns/Gospel4.8%8.8%6.9%7.3%11.2%9.8% 13.4% Other4.7%5.1%6.3%3.8%2.1%3.0%4.3%

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License In the 2008 presidential election, Millennials were the only age group that grew as a percentage of the total electorate. True or False Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License In the 2008 presidential election, Millennials were the only age group that grew as a percentage of the total electorate.True More year olds voted and fewer 60+ voted. Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Data Source: CNN poll-comparisons / 33 BUSH BUSH years old17% 18% years old29% years old30% 60 and older24% 23% Change in Percentage of Electorate Voting Politically Engaged

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Millennials strongly prefer experiential, “hands-on” learning. True or False Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Millennials strongly prefer experiential, “hands-on” learning.True Millennials definitely prefer “hands-on” activities such as role playing, lab work, simulations, case studies, gaming, kinesthetic studios, interactive work, etc. Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Experiential / Interactive more than two thirds, 68%, preferred kinesthetic methods Of the students that preferred multiple modes of information presentation, 84% included kinesthetic modes “Of the students that preferred a single mode of information presentation, more than two thirds, 68%, preferred kinesthetic methods, 17% preferred the read/write approach, 11% preferred visual, while only 4% of students preferred the aural or lecturing presentation mode. Of the students that preferred multiple modes of information presentation, 84% included kinesthetic modes. Of the students that preferred two types of information presentation or bimodal learners, 26% preferred both read/write and kinesthetic, 23% preferred visual and kinesthetic, 4% preferred visual and read/ write, while 12% preferred aural and kinesthetic.” p.27 Meehan-Andrews, Terri A.. “Teaching mode efficiency and learning preferences of first year nursing students”. Nurse Education Today. 29:1 (2009) 24-32

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney James C. Rosser Jr, MD; Paul J. Lynch, MD; Laurie Cuddihy, MD; Douglas A. Gentile, PhD; Jonathan Klonsky, MD; Ronald Merrell, MD “The Impact of Video Games on Training Surgeons in the 21st Century” Arch Surg. 2007;142(2): Past video game play in excess of 3 h/wk correlated with 37% fewer errors (P<.02) and 27% faster completion (P<.03). Regression analysis also indicated that video game skill and past video game experience are significant predictors of demonstrated laparoscopic skills. “Results Past video game play in excess of 3 h/wk correlated with 37% fewer errors (P<.02) and 27% faster completion (P<.03). Overall Top Gun score (time and errors) was 33% better (P<.005) for video game players and 42% better (P<.01) if they played more than 3 h/wk. Current video game players made 32% fewer errors (P=.04), performed 24% faster (P<.04), and scored 26% better overall (time and errors) (P<.005) than their nonplaying colleagues. When comparing demonstrated video gaming skills, those in the top tertile made 47% fewer errors, performed 39% faster, and scored 41% better (P<.001 for all) on the overall Top Gun score. Regression analysis also indicated that video game skill and past video game experience are significant predictors of demonstrated laparoscopic skills. Gamers 37

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney the recognition of interactivity clearly influences satisfaction positively interactive functionality can have a positive effect “In interpreting the results, the recognition of interactivity clearly influences satisfaction positively. Thus the skillful application of interactive functionality in instructional context can have a positive effect on student attitudes toward lesson content, which in turn could lead to decreased resistance and increased attention to lessons and online assignments. p Gleason, James and Laura Beth Daws. “Chapter 8: Interactivity and It’s Effect on Student Learning Outcomes”. p , Teaching, Learning and the Net Generation: Concepts and Tools for Reaching Digital Learners. Ed. Sharmila Pixy Ferris. Hershey, PA: Information Science Reference. 2012, Experiential / Interactive

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney podcast condition had an average score of 71.24% lecture condition had an average score of 62.47% “[SUNY Fredonia Psychology] Students in the podcast condition had an average score of 71.24% (SD = 16.50%), whereas students in the lecture condition had an average score of 62.47% (SD = 17.03%). This result was surprising given the assumption that students who attend class and take notes normally score best on exams.” p McKinney, Dani; Jennifer L. Dyck, Elise S. Luber. “iTunes University and the classroom: Can podcasts replace Professors?. Computers & Education. 52:3 (2009) p Media Consumers

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney “Students who took additional notes scored significantly higher, 76.23% (SD = 13.61%) than students who merely listened to the podcast but did not take additional notes, 62.08% ( SD = 17.93%). The mean of the students who merely listened to the podcast but did not take additional notes, was not significantly different than the in-class lecture students, t(42) =.06 p>.05.” p McKinney, Dani; Jennifer L. Dyck, Elise S. Luber. “iTunes University and the classroom: Can podcasts replace Professors?. Computers & Education. 52:3 (2009) p Media Consumers

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney no way an indication that audio copies of lectures could or should replace actual professors “The results of this study are in no way an indication that audio copies of lectures could or should replace actual professors, or even regular class attendance. The advantage the students in our study received was only when the student took notes as they would do during a lecture, and when they listened to a lecture more than once.” p McKinney, Dani; Jennifer L. Dyck, Elise S. Luber. “iTunes University and the classroom: Can podcasts replace Professors?. Computers & Education. 52:3 (2009) p Media Consumers

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Dahlstrom, E., de Boor, T., et al. ECAR National Study of Undergraduate Students and Information Technology, 2011 Boulder, Colorado: EDUCAUSE Center for Applied Research, 2007 (

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney “Integrating virtual pedagogies (Internet and interactive simulations) to support the venerable face- to-face classroom not only helps to tailor our teaching styles to our students’ learning styles, it also broadens the boundaries of our “teaching space” creating the sense of personal involvement and interaction Brower (2003) and Simonson, Schlosser and Hanson (1999) suggest that we can enhance the learning experience if we can produce a “touch effect” with technology— creating the sense of personal involvement and interaction via technology. p Proserpio, Luigi; Gioia, Dennis A. “Teaching the Virtual Generation”. Academy of Management Learning & Education, 6:1 (2007), p69-80, Experiential / Interactive

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney “The least boring teaching methods were found to be seminars, practical sessions, and group discussions. In other words, tech-free classrooms were the most engaging.” …[April issue of British Educational Research Journal] lectures should be recorded and delivered to students as podcasts or online videos before classroom sessions His philosophy is that the information delivery common in today’s classroom lectures should be recorded and delivered to students as podcasts or online videos before classroom sessions. To make sure that students tune in, he gives them short online multiple choice tests.” p. A13 44 Young, Jeffrey R. “ ‘Teach Naked’ Effort Strips Computers from Classrooms”. Chronicle of Higher Education, LV:42 (2009), A13-80, Experiential / Interactive

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Pauley, John and Urs Gasser. Born Digital: Understanding the First Generation of Digital Natives. New York: Basic Books, 2008 community “Interaction and a sense of community are the key requests of those born digital when it comes to online learning, as surveys indicate.” p. 248 [citing Joel Hartman, Patsy Moskal, and Chuck Dziuban,”Preparing the Academy of Today for the Learner of Tomorrow”. In Diana G. Oblinger and james L. Oblinger, ed.s Educating the Net Gegeneration (Boulder: Educause, 2005), pp Experiential / Interactive

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney collaborative interactive “Because of their collaborative upbringing, law students of the Millennial generation thrive on interactive lessons.” p. 12 “Is Your Firm Ready to Make Learning High-Tech & Fun?” Compensation & Benefits for Law Offices; Aug2007, Vol. 7 Issue 8, p1-15, 5p 46 Collaborative / Social Networking

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney McHale, Tom. “Portrait of a Digital Native” Technology & Learning, 26.2 (2005) students who use media the most also spend more time with family, friends “.. A recent Kaiser Family Foundation report, "Generation M: Media in the Lives of 8- to 18-Year- Olds," found that students who use media the most also spend more time with family, friends, and other activities. That may explain the need to do many things at once.” p. 33 Media Consumers 47

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney “We highlight three features associated with effective learning that have implications for teaching the virtual generation: active involvement (1) active involvement by students in the learning process, facilitative social settings (2) facilitative social settings, and problem based focus (3) problem based focus. (Alavi, 1994; Alavia, Wheeler, & Valacich, 1995; Johnson and Johnson, 1975). p Proserpio, Luigi; Gioia, Dennis A. “Teaching the Virtual Generation”. Academy of Management Learning & Education, 6:1 (2007), p69-80, Experiential / Interactive

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License 49 Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true. 4. Millennials invest more time with user-generated content (Blogs, wikis, YouTube, etc.) than company- generated content. True or False

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Millennials invest more time with user-generated content (Blogs, wikis, YouTube, etc.) than company- generated content.True User generated content is more important than corporate content but only with Millennials. Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Millennials, therefore, invest 50 percent more time with user-generated content than the average user.” “According to the survey, Millennials invested 51 percent of their Internet time with user-generated content and only 49 percent on company-generated content. The survey average was 34 percent of time to user-generated content and 66 percent to company- generated content. Millennials, therefore, invest 50 percent more time with user-generated content than the average user.” p. 68 Dominiak, Mark. “'Millennials' Defying the Old Models. Find More Like This”. Television Week; 5/7/2007, Vol. 26 Issue 19, p68-68, 1p, 1c 51 Millennial Characteristics

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney media “Millennials, however, do not view the online space in any way, shape or form as a conventional media channel. 68 Dominiak, Mark. “'Millennials' Defying the Old Models. Find More Like This”. Television Week; 5/7/2007, Vol. 26 Issue 19, p68-68, 1p, 52 Millennial Characteristics

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Millennials rely primarily on the internet for their news. True or False Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Millennials rely primarily on the internet for their news.True Millennials are much more likely than Boomers to get their news from the internet than from either TV or newspapers. Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney “ Media influences: Baby Boomers rely on traditional media such as television (50 percent Boomers, 27 percent Generation Y) and newspapers (19 percent versus 6 percent), while Generation Y business owners rely on the Internet for news rely on the Internet for news (31 percent versus 9 percent of Boomers). p. 15 “Boomers vs. Gen Y”. Community Banker; Sep2007, Vol. 16 Issue 9, p15 55 Media Consumers

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney “In short, the future of the U.S. News industry is seriously threatened by the seemingly irrevocable move by young people away from traditional sources of news.” Merrril Brown, “Abandoning the News.” Carnegie Reporter 3.2 (Spring 2005) 56 Reading

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License % of Millennials voted for Obama. True or False Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License % of Millennials voted for Obama.False 65% of Millennials voted for Obama Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney “Election Results 2008; National Exit Polls Table”. New York Times. 5 Nov BUSH BUSH Candidates Voting by Age Groups GoreBushKerryBushObamaMcCain years old48%46%54%45%65%32% years old48%49%46%53%52%46% years old48%49%48%51%49% 60 and older51%47%46%54%47%51% More Liberal

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Pryor, John H. et al. “2008 CIPA Freshmen Survey Report” UCLA The Higher Education Research Institute (HERI). More Liberal Understanding & Engaging Millennial Generation Students Richard Sweeney

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License The vast majority of Millennials socialize with someone of another racial /ethnic group. True or False Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License The vast majority of Millennials socialize with someone of another racial /ethnic group.True An overwhelming 93% socialize with someone of another racial / ethnic group. Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Pryor, John H. et al. “CIPA Freshmen Survey Report” UCLA The Higher Education Research Institute (HERI).

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Millennials text message 7 times more than 50-year- olds. True or False Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Millennials text message 7 times more than 50-year- olds.True Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Nomadic / Mobile Bridging the Generation Gap: A Live Millennial Focus Group Richard Sweeney Nomadic / Mobile Aaron Smith. “Americans and text messaging.” The Pew Research Center’s Internet & American Life Project. 9/19/ “Young adults are much more likely avid texters by a wide margin.” p 2 AgesMean Texts Daily

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Millennials make more voice calls than 40 year-olds. True or False Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Millennials make more voice calls than 40 year-olds.True Millennial True – False Question Quiz Millennial True – False Question Quiz

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Nomadic / Mobile Bridging the Generation Gap: A Live Millennial Focus Group Richard Sweeney Nomadic / Mobile Aaron Smith. “Americans and text messaging.” The Pew Research Center’s Internet & American Life Project. 9/19/ AgesMean Calls Daily Millennial Avg. Voice Calls 40 Year-Old Avg. Voice Calls

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Nomadic / Mobile Bridging the Generation Gap: A Live Millennial Focus Group Richard Sweeney Nomadic / Mobile Aaron Smith. “Americans and text messaging.” The Pew Research Center’s Internet & American Life Project. 9/19/ “Calling and texting are highly correlated with cell owners who text often also making a large number of voice calls.” p 6 AgesMean Calls Daily Mean Texts Daily

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney XXXXXXXXXXXXXXXXXXXXXXXXXXX Rainie, Lee. “Tablet and E-Book Reader Ownership Nearly Double Over the Holiday Gift-Giving Period”. Pew Internet & American Life Project 1/23/2012 Accessed at 2/13/ Nomadic / Mobile Who Owns Tablet Computers Ages from +4% to +14% (24%) Ages from +8% to +13% (27%) Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney XXXXXXXXXXXXXXXXXXXXXXXXXXXRainie, Lee. “Tablet and E-Book Reader Ownership Nearly Double Over the Holiday Gift-Giving Period”. Pew Internet & American Life Project 1/23/2012 Accessed at 2/13/ Nomadic / Mobile Who Owns E-readers Ages from +1% to +6% (18%) Ages from +7% to +12% (24%)

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Bauerlein, Mark. “Why Gen-Y Johnny Can’t Read Nonverbal Cues”. Wall Street Journal August 28, 2009 Accessed on June 4, another texter who doesn't realize that he is communicating, right now, with every glance and movement “The next time they face a twenty-something who doesn't look them in the eye, who slouches and sighs for no apparent reason, who seems distracted and unaware of the rising frustration of the other people in the room, and who turns aside to answer a text message with glee and facility, they shouldn't think, "What a rude kid." Instead, they should show a little compassion and, perhaps, seize on a teachable moment. "Ah," they might think instead, "another texter who doesn't realize that he is communicating, right now, with every glance and movement —and that we're reading him all too well." 73 Nomadic / Mobile

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney XXXXXXXXXXXXXXXXXXXXXXXXXXX “Fully two-thirds of teen texters say they are more likely to use their cell phones to text their friends than talk to them to them by cell phone”. Lenhart, Amanda,. “Teens, Cell Phones and Texting”. Pew Internet & American Life Project 4/10/2010 Accessed at 2/13/ Nomadic / Mobile

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney XXXXXXXXXXXXXXXXXXXXXXXXXXX Young cell owners are among the most active users of their mobile devices, and cell owners between the ages of 18 and 29 also stand out from their elders when it comes to their experiences with their phones avoid interacting with others “Young cell owners are among the most active users of their mobile devices, and cell owners between the ages of 18 and 29 also stand out from their elders when it comes to their experiences with their phones. Specifically, young cell owners are much more likely than older adults to use their phone for entertainment or to relieve boredom (70% of year old cell owners have done this in the preceding 30 days), to have trouble doing something when their phone is not available (42% have experienced this) and to use their phone as a way to avoid interacting with others (30%).”. Lenhart, Amanda,. “How Americans Use Their Cell Phones”. Pew Internet & American Life Project 8/15/2011 Accessed at 2/13/ Nomadic / Mobile

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Lenhart, Amanda,. “How Americans Use Their Cell Phones”. Pew Internet & American Life Project 8/15/2011 Accessed at 1/Cell-Phones/Section-1.aspx 2/13/ /Cell-Phones/Section-1.aspx 76 Nomadic / Mobile

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Millennials are much more likely to have used a video sharing site yesterday. True or False Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Millennials are much more likely to have used a video sharing site yesterday.True 47% of Millennials vs. 27% of Gen Xers used a video sharing site yesterday. Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Most Millennials Twitter (Tweet) every day. True or False Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Most Millennials Twitter (Tweet) every day.False Less than 20% of Millenials Tweet. Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Smith, Aaron. “13% of online adults use Twitter.” Pew Internet & American Life Project, June 1, p. 4 accessed on March 8, Briding the Generaiton Gap: A Millennial Focus Group Richard Sweeney

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Nomadic / Mobile Furthermore, Twitter.com’s reach is 6.6 percent for kids, teens and young adults, whereas it is 12.1 percent for those over 25; implying that adults are trying Twitter at nearly double the rate. Briding the Generaiton Gap: A Millennial Focus Group Richard Sweeney Smith, Aaron. “13% of online adults use Twitter.” Pew Internet & American Life Project, June 1, p. 2 accessed on March 8,

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney “For example, more than 90 percent of popular Twitter client Tweetdeck’s audience is over 25. Furthermore, Twitter.com’s reach is 6.6 percent for kids, teens and young adults, whereas it is 12.1 percent for those over 25; implying that adults are trying Twitter at nearly double the rate. 83 Nomadic / Mobile Furthermore, Twitter.com’s reach is 6.6 percent for kids, teens and young adults, whereas it is 12.1 percent for those over 25; implying that adults are trying Twitter at nearly double the rate. Understanding & Engaging the Millennial Generation Richard Sweeney Martin, David & Sue MacDonald. “Teens Don’t Tweet; Twitter’s Growth Not Fueled By Youth” Nielsen News, Online And Mobile. ” July 30, growth-not-fueled-by-youth/

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Millennials show the smallest gap with the values of their parent’s generation compared to the past generations. True or False Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Millennials show the smallest gap with the values of their parent’s generation compared to the past generations.True Generally they are closer to their parents than past generations by a lot of measures. Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Values / Parents Kleinfeld, Judith. “Millennials: our next great generation,” Anchorage Daily News (Alaska), January 30, 2004 Friday, FINAL EDITION, ALASKA; Pg. B8, 712 words, since the history of polling “The Millennial Generation, who turned 18 around the year 2000, show the smallest gap with the values of older generations than any teens have shown since the history of polling.” p.B8 86

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney XXXXXXXXXXXXXXXXXXXXXXXXXXX “About one in four Gen Y workers polled consults his or her parents first when making employment decisions.” p. 2 Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Robert Half International. “What Millennials Want: How to Attract and Retain Gen Y Employees.” Yahoo hotjobs. November Values / Parents

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney “Millennials: close to their parents …identify with parent’s values and feel close to their parents”; Oblinger, Diana. “Understanding the New Student.” Educause Review, 38.3 (2003): Values

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Millennials are more likely to give up Facebook for a week than for a week. True or False Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License Millennials are more likely to give up Facebook for a week than for a week.True Millennials use of technology is not always what we might expect. Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney AgesCallsTextsRatio < Nomadic / Mobile Bridging the Generation Gap: A Live Millennial Focus Group Richard Sweeney Texting Social Networking Least Likely to Give Up for Week eMarketer Inc. “Gen Y Holds Tight to and Texting November 4, Nomadic / Mobile

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Lee Rainie, Amanda Lenhart, Aaron Smith. “The tone of life on social networking sites ”. Pew Research Center’s Internet & American Life Project ; Feb 9, Collaborative / Social Networking 92

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License In the last few years, Millennials rate of reading of literature has increased by 9%. True or False Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License In the last few years, Millennials rate of reading of literature has increased by 9%. True This reversed a 20 year trend. Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney XXXXXXXXXXXXXXXXXXXXXXXXXXX “For the first time in the history of the survey - conducted five times since the overall rate at which adults read literature (novels and short stories, plays, or poems) rose by seven percent.” Since 2002, year olds have seen the biggest increase (nine percent) in literary reading reversed a 20 percent rate of decline in the 2002 survey Young adults show the most rapid increases in literary reading. Since 2002, year olds have seen the biggest increase (nine percent) in literary reading, and the most rapid rate of increase (21 percent). This jump reversed a 20 percent rate of decline in the 2002 survey, the steepest rate of decline since the NEA survey began.” Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” National Endowment for the Arts Survey of Public Participation in the Arts: Research Report #49 (November, 2009) 95 Reading

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney XXXXXXXXXXXXXXXXXXXXXXXXXXX “Over the past 20 years, young adults (18-34) have declined from being those most likely to read literature to those least likely (with the exception of those 65 and older. The rate of decline for the youngest adults, aged 18 to 24 was 55 percent greater than the total adult population.” Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Hill, Kelly. “Reading at Risk; A Survey of Literary Reading in America” National Endowment for the Arts Research Division Report, 46 (June 2004) 96 Reading

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License percent of Millennials (34 percent) reported that Millennial workers are less engaged than older workers. True or False Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License percent of Millennials (34 percent) reported that Millennial workers are less engaged than older workers. True Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Weiner, Jon “Millennials Face Uphill Battle to Wow Co-Workers with Work Ethic”. Workplace Options “Among only millennial respondents : · 59 percent agreed that their generation has a different attitude toward workplace responsibility than their peers · 55 percent acknowledged that workers of their generation are generally less motivated to take on more responsibility More than a third (34 percent) reported that millennial workers are less engaged than older workers · More than a third (34 percent) reported that millennial workers are less engaged than older workers” 99

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Weiner, Jon “Millennials Face Uphill Battle to Wow Co-Workers with Work Ethic”. Workplace Options “77 percent of workers believe millennials have a different attitude toward workplace responsibility than worker of other age groups 68 percent feel that millennials are less motivated to take on responsibility and produce quality work compared to their counterparts Nearly half (46 percent) think millennials are less engaged at work than other employees.” 100

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney percent of workers agreed that millennials are more tech-savvy “Aside from the engagement aspects of the poll, 78 percent of workers agreed that millennials are more tech-savvy in the workplace than other generations, and 70 percent of all respondents (including 85 percent of millennials) consider this technological edge to be an inherent career advantage.” Weiner, Jon “Millennials Face Uphill Battle to Wow Co-Workers with Work Ethic”. Workplace Options

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License 102 Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true. free time compensation 14. Millennials believe that free time is a more important job attribute than compensation. True or False

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License PowerPoint at: Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States LicenseCreative Commons Attribution 3.0 United States License. Creative Commons Attribution 3.0 United States License 103 Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true. free time compensation 14. Millennials believe that free time is a more important job attribute than compensation.True

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Barford, Ian N. and Patrick T. Hester. Analysis of Generation Y Workforce Motivation Using Multiattribute Utility Theory”. Defense Acquisition University. (Jan 2011) p63-79

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Barford, Ian N. and Patrick T. Hester. Analysis of Generation Y Workforce Motivation Using Multiattribute Utility Theory”. Defense Acquisition University. (Jan 2011) p63-79 advancement potential and free time “The two highest importance levels over the other generations, discussed earlier, are advancement potential and free time, which corresponds with the level of happiness calculations.” p. 76

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Demand for fresh-cut flowers and floral products has been decreasing in recent years, particularly among young consumers “Demand for fresh-cut flowers and floral products has been decreasing in recent years, particularly among young consumers….Results showed that younger consumers were dissatisfied with several floral product attributes, including short longevity, lack of trendiness, relative high cost, lack of appropriateness, and lack of uniqueness. Results also indicate that younger consumers perceived that their friends do not enjoy floral gifts. Additionally, younger consumers viewed floral advertisements less frequently and considered floral gifts difficult to purchase, resulting in decreased awareness and interest. Overall, most participants felt that in-store sales or discounts, greater flower longevity, more price ranges, and trendier arrangements/flowers would increase their use of fresh flowers as gifts.” p Mowery, David C. and Timothy Simcoe. Generations X and Y Attitudes toward Fresh Flowers as Gifts: Implications for the Floral Industry. HortScience. May 2011, Vol. 46 Issue 5, p , 8p More Choices

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney More Choices - Selectivity Digital NativesPolitically Engaged Workplace – More Training Personalization / Customization GamersMore LiberalMultitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / ConvenienceImpatient More Diverse / Inclusive Balanced Lives / Healthy Lifestyle ReadingPull, not PushSocially BoldValues Experiential / Interactive Media Consumers Patriotic / Civic Minded Credit –A Right? High Debt Nomadic Communication Expectations / Optimistic More Friends Years in Job 107 Millennial Characteristics

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Thanks for your kind attention Thanks for your kind attention. Powerpoint (available at: Powerpoint (available at: Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney “We have no patience. The Gen Y consumer is brand- and–store loyal”, she said, “but the store must provide choices and have them in stock, or they will go elsewhere.” Lillo, Andrea. “Young consumers tell it 'straight' “ Home Textiles Today; High Point; May 27, (2002): More Choices

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Anderson, Chris. The Long Tail: Why the Future of Business Is Selling Less of More. New York: Hyperion, 2006 “The secret to creating a thriving Long Tail business can be summarized in two imperatives 1.Make everything available 2.Help me find it.” p More Choices

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney flexibility “Gens X and Y insist on the time to enjoy life and care for their families, and they demand the balance and flexibility to do so.” Molas, Sandra A. “Flexibility becoming the Norm in the Workplace: Is Your Firm Stretching to Meet the Demand?”. Pennsylvania CPA Journal; Fall 2006, Vol. 77 Issue 3, p28-30, 3p 111 Flexibility / Convenience

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney % Mainly flexible office hours 66% Regular office hours with some flexibility 66% Regular office hours with some flexibility 16% Mainly regular work hours Do you think your office hours will be mainly flexible hours / mainly regular office hours / regular office hours with some flexibility? PricewaterhouseCoopers surveyed a total of 4271 graduates internationally about their expectations of work.” George, Lianne. “Managing tomorrow’s people: Millennials at work: Perspectives from a new generation”. PricewaterhouseCoopers. (2008) Flexibility / Convenience

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney XXXXXXXXXXXXXXXXXXXXXXXXXXX taking in informationmaking decisions quicklybetter at multitasking thinks graphically games “So we now have a generation of students that is better at taking in information and making decisions quickly, better at multitasking and parallel processing; a generation that thinks graphically rather than textually, assumes connectivity, and is accustomed to seeing the world through a lens of games and play.” p. 3 Prensky, Marc. “Use Their Tools! Speak Their Language!” Marc Prensky. March Use_Their_Tools_Speak_Their_Language.pdf Gamers 113

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Beck, John C., and Mitchell Wade. Got Game: How the Gamer Generation is Reshaping Business Forever. Boston: Harvard Business School Press, “The real question is: Does the behavior of this new group [gamers] change the world in any way that really matters? If you’re in business today, the answer is clearly yes.” p Gamers

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney “How hard this new cohort works, how they try to compete, how they fit into teams. How they take risks – all are different in statistically verifiable ways. And those differences are driven by one central factor: growing up with video games.” p. 2 Beck, John C., and Mitchell Wade. Got Game: How the Gamer Generation is Reshaping Business Forever. Boston: Harvard Business School Press, Gamers

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney XXXXXXXXXXXXXXXXXXXXXXXXXXX grew up playing them “The important thing for business professionals to know about games isn’t whether someone plays them now, but whether he or she grew up playing them.” p. 25 Beck, John C., and Mitchell Wade. Got Game: How the Gamer Generation is Reshaping Business Forever. Boston: Harvard Business School Press, Gamers

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney well defined goals “In teams, Nexters can be very effective, but they want a strong leader for guidance and well defined goals, she says.” [Loyalty Factor President Dianne Durkin] p.18 Marshall, Jeffrey. “Managing Different Generations at Work”. Financial Executive. July/Aug :5 1p. 117 Practical / Achievement Oriented

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Understand Gen Y Employees”. Credit Union Magazine; April :6 p.70 goal-oriented “Gen Y employees are goal-oriented and have high expectations of themselves. They’re high- performers, competitive, and seek tasks with tight deadlines that reward and acknowledge their efforts. They take ownership of their work, value individualized goal setting, and seek new skills.” p. 1 Practical / Achievement Oriented 118

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney They just want to spend their time in meaningful and useful ways “For these new 20-something workers, the line between work and home doesn't really exist. They just want to spend their time in meaningful and useful ways, no matter where they are.” p57 Trunk, Penelope. “What Gen Y Really Wants.” Time South Pacific (Australia/New Zealand edition); 7/16/2007 Issue 27, p57-57, 1p 119 Impatient

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney “Theirs is, however, essentially a culture that also emphasizes immediacy (24/7 information availability), curiosity, and intellectual openness (Tapscott, 1998). p Proserpio, Luigi; Gioia, Dennis A. “Teaching the Virtual Generation”. Academy of Management Learning & Education, 6:1 (2007), p69-80, Impatient

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Lillo, Andrea. “Young consumers tell it 'straight' “ Home Textiles Today; High Point; May 27, (2002): 6 easy no patience “We want everything to be easy, and we want it now," said Katie Smith, a student at the University of Florida. "We have no patience.” p Impatient

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Howe, Neil and William Strauss. Millennials Go To College. Washington, DC: American Association of Collegiate Registrars, Busy “Busy Around the Clock “Millennial teens may be America’s busiest people. Long gone are the days of Boomer kids being shooed outside to invent their own games – or of GenXer kids being left “home alone” with a “self- care” guide." p Impatient

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Sacks, Danielle. “SCENES from the culture clash”. Fast Company, 102 (2006) busywork “ ‘Nothing infuriates us more than busywork,’ says 24-year-old Katie Day, an assistant editor at Berkley Publishing, a division of Penguin Group USA. Fearlessness ? "I don't have time to be intimidated," says Anna Stassen, a 26-year-old copywriter at the advertising agency Fallon Worldwide who treats her bosses like ‘the guys’." 123 Impatient

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney word-of-mouth “Word-of-mouth is a strong motivator with Millennials. According to the survey, word-of-mouth is the most common reason for Millennials to visit a Web site. A television ad was the second-most-common reason. ” Millennials claim to tell 17.7 people about things of interest to them. In the survey, the average respondent replied at a rate of 9.7, meaning Millennials spread word- of-mouth to 82 percent more people than the average respondent. p. 68 Dominiak, Mark. “'Millennials' Defying the Old Models. Find More Like This”. Television Week; 5/7/2007, Vol. 26 Issue 19, p68-68, 1p, 1c Pull, not Push 124

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney “Mastery effort, intrinsic motivation, abstract reasoning, assessment focus and independent learning increase with age. However, the younger the students, the more likely they are to prefer working collaboratively and learn using visual formats rather than reading… Multimedia collaboration is more strongly associated with younger students “As people age they are likely to grow stronger as [sic] cognitive voyaging. Multimedia collaboration is more strongly associated with younger students.” Jeffrey, Lynn M. “Learning Orientations: Diversity in higher education”. Learning and Individual Differences. 9:4 (2008) 1-14 Doi: /j.lindif Media Consumers

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Actor: Tom Hanks You’ve Got Mail (1998) Dir: Nora Ephron Starring: Tom HanksTom Hanks, Meg RyanMeg Ryan, Parker PoseyParker Posey, Greg KinnearGreg Kinnear, Jean Stapleton Cast Away (2000) Dir: Robert Zemeckis Starring: Tom HanksTom Hanks, Helen HuntHelen Hunt, Valerie WildmanValerie Wildman, Geoffrey BlakeGeoffrey Blake, Jenifer Lewis Lawrence of ArabiaThe Great Escape Actor: Tom Hanks The TerminalCatch Me If You CanDir: Frank DarabontDir: Steven Spielberg Actor: Tom Hanks Minority ReportArtificial Intelligence AI Actor: Tom Hanks The Green Mile (1999) Dir: Frank Darabont Starring: Tom HanksTom Hanks, Michael Clarke DuncanMichael Clarke Duncan, David MorseDavid Morse, Bonnie HuntBonnie Hunt, James Cromwell Saving Private Ryan (1998) Dir: Steven Spielberg Starring: Tom HanksTom Hanks, Tom SizemoreTom Sizemore, Jeremy Davies, Edward Burns, Giovanni Ribisi Jeremy Davies Edward Burns Giovanni Ribisi Best War MoviesApocalypse NowSchindler’s List Toy Story 2 (1999) Dir: Lee Unkrich Starring: Tom Hanks Tim Allen Don Rickles Jim Varney Wallace Shawn Rich, this is one of my favorites. Janet The favorite online Millennial environment, is virtual, interactive, multimedia, full motion, personalized, customized, and socially networked. 126 Media Consumers

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Merit Systems merit managers should acknowledge their demonstration of competence “They believe passionately that merit rather than length of service should drive promotion, progression and the acquisition of responsibility. They argue their baby boomer managers should acknowledge their demonstration of competence more fulsomely.” p.17 Hutton, Will. “Wear Kid Gloves When Tackling Generation Y.” Personnel Today (2003):

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Nearly one in five Gen Y’s believe that the best solution for underperformance is for someone to be fired “Gen Y’s relatively aggressive attitude to performance management may be a further source of conflict for Baby Boomers. While very few Boomers believe that under- performers should be fired, Gen Y is much less tolerant of underperformance. Nearly one in five Gen Y’s believe that the best solution for underperformance is for someone to be fired.” p Drewery, Kelly, Ann Riley et al. Gen Up: How the four generations work. London, England: Penna Merit Systems

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Twenge, Jean M. Elise Freedman and W. Keith Campbell. “Generational Differences in Young Adults’ Life Goals, Concern for Others, and Civic Orientation, ” Personality and Social Psychology (2012) p 1:18 scored lower than Boomers on the majority of items measuring concern for others “Millennials and Gen X’ers scored lower than Boomers on the majority of items measuring concern for others, though most of the differences were small. Compared to Boomers, Millennials were less likely to have donated to charities, less likely to want a job worthwhile to society or that would help others, and less likely to agree they would eat differently if it meant more food for the starving? p. 10 Caring; Community Orientation

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Twenge, Jean M. Elise Freedman and W. Keith Campbell. “Generational Differences in Young Adults’ Life Goals, Concern for Others, and Civic Orientation, ” Personality and Social Psychology (2012) p 1:18 the popular view of Millennials as more caring, community oriented, and politically engaged than previous generations is largely incorrectHowever, the rate of volunteering has increased “The data analyzed here suggest that the popular view of Millennials as more caring, community oriented, and politically engaged than previous generations is largely incorrect. However, the rate of volunteering —an important community behavior— has increased in today’s young people, though largely due to outside forces.”? p. 16 Caring; Community Orientation

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney percent of job seekers this year turned down less than a quarter of seniors who applied for work had postgraduate job offers “According to the National Association of Colleges and Employers, which every year surveys thousands of college graduates about their job prospects and work attitudes, fully 41 percent of job seekers this year turned down offers—the exact percentage that did so in 2007, when the economy was booming. And though less than a quarter of seniors who applied for work had postgraduate job offers in hand by late April (compared with 52% in 2007), many are still approaching work with attitudes suited for a full- employment economy.” 131 Warner, Judith. “The Why Worry Generation”. The NY Times Magazine. pMM11 (5/30/10). Expectations / Optimistic

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney Ng, Eddy S. W., Linda Schweitzer, Sean T. Lyons. “New Generation, Great Expectations: A Field Study of the Millennial Generation.” J Bus Psychol (2010) 25:281–292 Millennials do have great expectations when it comes to their careers “Overall, our findings support our predictions that Millennials do have great expectations when it comes to their careers. First and foremost, they want career advancement, and while they harbor the prospects for rapid promotions and large pay increases, they also have realistic expectations when it comes to their first jobs after graduation. They also want to have good people to work with and a nurturing work environment, likely a result of how they have been raised at home and from working in teams at school.” p. 290 Research Studies 132

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney optimistic “ ‘They’re extraordinarily optimistic that life will work out for them,’ Arnett says. ‘Everybody thinks bright days are ahead and eventually they will find that terrific job.’ (Jeffrey Jensen Arnett, Clark University Professor) not necessarily maladapted These emerging adults may be off-putting to a worried 40-something –their sense of entitlement and their lack of humility are somewhat hard to take—but they’re not necessarily maladapted.” p. 133 Expectations / Optimistic Warner, Judith. “The Why Worry Generation”. The NY Times Magazine. pMM11 (5/30/10).

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney gain a greater work/life balance have fun and make friends “Gen Y knows that their ideal is to gain a greater work/life balance but is also keen to gain employability. To balance these preferences many actively seek an employer where they can be part of a team, have fun and make friends within the workplace.” p. 20 More Friends 134 Drewery, Kelly, Ann Riley et al. Gen Up: How the four generations work. London, England: Penna

Copyright 2012 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group Richard Sweeney multitaskers performed worse than otherwise similar peers “In a recent unpublished study, he and his colleagues found that chronic media multitaskers—people who spent several hours a day juggling multiple screen tasks— performed worse than otherwise similar peers on analytic questions drawn from the LSAT. He isn't sure which way the causation runs here: It might be that media multitaskers are hyperdistractible people who always would have done poorly on LSAT questions, even in the pre-Internet era. But he worries that media multitasking might actually be destroying students' capacity for reasoning. Glenn, David. “Divided Attention: In an age of classroom multitasking, scholars probe the nature of learning and memory” The Chronicle of Higher Education. 1/31/2010, Vol. 27 Issue 29, p Multitaskers