Mr.Chef a thought for food

Business Concept  Observing the market potential and profitability in the food business.  Changing lifestyle patterns of the people.  Easy entry in the industry.

Vision Statement “To put a smile on faces of people and to be their first choice on all occasions by always providing 100% customer satisfaction through quality, recognition and innovation.”

Mission Statement “We not only listen and respond to the voice of our customer but are obsessed to go an extra mile to make our customer happy.”

Organizational Plan  Form of Ownership  Legal Requirements  Principal Shareholders  Roles & Responsibilities  Line of Authority

Organizational Chart RGM Cashier Shift Manager/Supervisor Kitchen Supervisor Cook Dishwasher ServersCleaner In charge Accounts

SWOT Analysis Strengths:  Ideal location  Best Quality  Variety of food under one roof  Competitive prices Weaknesses:  Limited financial resources

Opportunities:  Growing industry  Rapid growth of target market  Changing lifestyle pattern  Rate of growth in consumer expenditures on food  Demand for convenience, people want quick and convenient meals Threats:  Presence of established competitors  Unstable political situation

Operational Plan  Location & Layout  Hiring the Employees  Manager / Owner  Supervisors/Chefs /cooks

Marketing Plan  Pakistan’s real GDP has grown at an average rate of 7.0 percent per annum during the last five years ( ) and over 7.5 percent in the last four year ( )  Foreign investment has attained new heights and likely to touch $ 6.5 billion mark this year.  The per capita income in dollar term has grown at an average rate of 13.0 percent per annum during the last five years.

Marketing Plan Target Market Population: million (2006) Population growth rate: 3.29% per year Productive age group : 15 to 64 yrs (67% of total population) Estimated size of target market : 0.64 million

Market Forecasting  The Food Service Market is a growing industry in Pakistan relying heavily on the changing lifestyle patterns, population growth of the target age group.  The presence of multinational fast food chains like KFC & Pizza Hut have somewhat catered to the high income segment  The industry is growing at a rate of about 20-40% annually.

Competitor’s Market Share

Objectives  To have a market share of about 2.5%, 5% and 10% at the end of first three years respectively  Sales level of Rs. 7.5 million at end of first year  Sales are expected to increase 15% per year

Proposed Product Mix & Price:

Financial Plan  Sources of Funds The estimated project cost is about Rs. 2.5 million. The debt/equity ratio will be 50:50.  Long-term financing for 5 years  This facility would be acquired at a rate of 15% (including 1% insurance premium) per annum with 60 monthly installments over a period of five years.

Application of Funds ItemCost (Rs.) Construction Cost1,00,000 Dining & Office Furniture450,000 Equipment & Machinery600,000 Preliminary Expenses50,000 Working Capital500,000 Total2,500,000

Key Indicators Sales: 7.5 Million CGS: 3 Million Gross Profit: 4.5 Million Gross Profit Margin: 60%

Financial Assumptions