Steps to Getting into the Food Business John E. Rushing, Ph.D.

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Presentation transcript:

Steps to Getting into the Food Business John E. Rushing, Ph.D.

Types of Food Businesses Difficult for the Entrepreneur Meat processing Canning low-acid foods Restaurant Catering when not associated with a restaurant Frozen dinners Home meal replacement when served ready to eat

Constraints to the Entrepreneur Lack of business experience Inadequate capital Lack of planning Inadequate facilities Access to market outlets Need to manage production and sales Partners and family relationships Trying to maintain a career

Food Businesses for Entrepreneurs Acid and acidified foods Candies Baked goods Spice blends Jams, jellies and preserves Some frozen foods Some dried foods

Getting Started Get a plan to make sure you have a concept that you can sell at a profit Gauge the market potential and identify your competitors Assess your assets and access to capital Find out what it takes to manufacture your product safely and legally Choose whether to use a copacker or not

Business Assistance Setting up a business, planning and identifying markets NCSU Ag. and Resource Economics NC Small Business Technology Development Centers Use the internet Marketing and Sales NCDA&CS Marketing Division

Regulatory and Technical Assistance Regulatory NCDA&CS County health department for ready to eat foods Technical Assistance and Testing Food Science Extension Consultants and testing laboratories

Once the Initial Planning is Done… Call the Regulatory Agency Facility information and inspection visit Permit and license for ready to eat foods Category determined for processed foods Ask Food Science Extension Shelf stability and safety determination Process and control requirements Training Labeling assistance

To Copack or Not to Copack Copacking advantages Allows the entrepreneur to concentrate on sales and marketing Shorter lead time to market Copacker disadvantages Loss of control of the product and its manufacture Expense and loss of profit Wed to a particular package and style