Copyright© Genetic Computer School Singapore.2009 MIS8 Page-1 Lesson 8 E-Commerce: Digital Markets
Copyright© Genetic Computer School Singapore.2009 MIS8 Page-2 CHAPTER OVERVIEW Emerging Digital Firms E-Commerce M-Commerce Electronic Commerce Payment System
Copyright© Genetic Computer School Singapore.2009 MIS8 Page-3 Emerging Digital Firms Individuals and businesses will increasingly use the Internet to conduct commerce as more products and services come online and most households switch to broadband telecommunication. More industries will be transformed by e-commerce including travel reservations, music and entertainment, news, software, education and finance.
Copyright© Genetic Computer School Singapore.2009 MIS8 Page-4 Cont’ Features of Internet and Web-Based Ubiquity Global Reach Universal Standard Richness Interactivity Personalization/Customization Information Density
Copyright© Genetic Computer School Singapore.2009 MIS8 Page-5 Cont’ Key concepts of E-Commerce Digital Market Digital Goods These new business model may generate revenue in: Sales of traditional or digital goods Selling advertising space for banner ads and pop-up ads Transaction fees Sales of marketing information collected by users Directing buyers to sellers
Copyright© Genetic Computer School Singapore.2009 MIS8 Page-6 E-Commerce E- Commerce refers to the use of the Internet and the Web to transact business. It is about digitally enabled commercial transactions between and among organizations and individuals. Categories of E-Commerce Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer (C2C)
Copyright© Genetic Computer School Singapore.2009 MIS8 Page-7 M-Commerce M-Commerce applications have taken off for services that time-critical and that appeal to people on the move, or that accomplish a task more efficiently than other methods Popular M-Commerce Applications Content and location based services Banking and financial services Wireless Advertising Games and entertainment
Copyright© Genetic Computer School Singapore.2009 MIS8 Page-8 Electronic Commerce Payment System Digital Credit Card Payment System Digital wallets Micro-payment systems Accumulated balance digital payment systems Stored value payment systems Smart Cards Digital Cash Peer-to-peer payment systems Digital checking systems Electronic bill presentment and payment services