Draconic Transparency Project of the Global Government Jam.

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Presentation transcript:

Draconic Transparency Project of the Global Government Jam

The Goal: Enabling conscious, sustainable consumer behavior trough a uniformed, as holistic as possible information about products and goods considering the whole product lifecycle.

Initial situation: Continuum of nonreflective to reflective consumption behaviour NEED BUY USE / CONSUME Nonreflective consumption behaviour Reflective consumption behaviour NEED BUY USE / CONSUME / REFLECT Customer Journey

The Challenge: Breaking the circle - breaking the habit – guiding people to a reflective consumption behaviour NEED BUY USE / CONSUME Nonreflective consumption behaviour Reflective consumption behaviour NEED BUY USE / CONSUME / REFLECT Customer Journey

The Goal: Raising the awareness level and bringing people to a reflective consumption behaviour NEED BUY USE / CONSUME Nonreflective consumption behaviour Reflective consumption behaviour NEED BUY USE / CONSUME / REFLECT Awareness level Customer Journey

The Initiatives (above the line of visibility) NEED BUY USE / CONSUME NEED BUY USE / CONSUME / REFLECT Interactive Shopping Companion Data Syndication Option Consumer Communities Multimedia Awareness Raising Campaign Customer Journey

The Initiatives Interactive Shopping Companion Data Syndication Option Consumer Communities Multimedia Awareness Raising Campaign Line of visibility (for consumers) Unified goods and product classification and rating scheme Data base - big (open) data ……………… Modules for embedding

The Initiatives Interactive Shopping Companion Data Syndication Option Consumer Communities Multimedia Awareness Raising Campaign Line of visibility (for consumers) Unified goods and product classification and rating scheme Data base - big (open) data ……………… Modules for embedding Interactive Shopping Companion for desktop devices Tablets smartphones

Tablet version Smartphone version The Interactive Shopping Companion - m ain functions : Personal Preferences regarding sustainability criteria Producer and Retailer Search Shopping list Recommendation option Personal Monitor for monitoring the own behaviour change Community functions Incentive system for motivating consumer Leader board – Comparison with users’ buddies

The Interactive Shopping Companion Tablet version Smartphone version

Tablet version Smartphone version The Interactive Shopping Companion

The Background

The Goal: Enabling conscious, sustainable consumer behavior trough a uniformed, as holistic as possible information about products and goods considering the whole product lifecycle.

The ecosystem (very rough outline)

The Initiatives

Supplementations to the value proposition canvas

(Exemplary) Rating and classification dimensions Region of origin Ecological production (Fair) Production conditions Grey energy Fair Trade Resource consumption Maintenance aspect Recycling and disposal … Considering the whole lifecycle of individual goods and products: Pre use phase (Production, Transportation, Trading,…) Usage / consumption phase After use phase

Benefit/motivation for local government organisations local value creation + local jobs citizen health Environment protection Attractive place, high quality of life region marketing and branding, image

Snapshots