E-business in Lithuania Reda Šeškevičiūtė Ramunė Malaiškaitė Sima Puodžiūtė

LITHUANIA

Where IS Lithuania?!... … Unfortunately, there are still some people who think it’s in Africa….

+ = …Beer + Basketball = Friendship in Lithuania…

......Many foreigners consider that Lithuanian girls are one of the most beautiful girls in the world….. For you to decide…

Lithuanian capital V I L N I U S

The Vilnius Old Town is one of the biggest in Eastern and Middle Europe. In 1994 the Old Town of Vilnius was included in the Unesco World heritage list. Vilnius was established in 1323

Vilnius has the oldest university in Lithuania and Eastern Europe - it is Vilnius university which was established in 1579 The university has 12 faculties and 8 institutes like ecology institute, or politics and international relations institute. There are students in Vilnius university this year in different faculties. VILNIUS UNIVERSITY

International Business School The International Business School is the youngest independent unit of the oldest Vilnius University. It was established in The International Business School offers International Business Bachelor’s also International Trade and International Business and Law Master’s studies.

The International Business School pays especially great attention to the studies, where theory and practice are closely interconnected. Most of the professors of the International Business School are not just academicians, but also practitioners, developing their knowledge in the ever- changing field of Economics.

More than 2000 students in IBS The number is increasing Erazmus and Socrates exchange programs Active Students’ representative

Marketing strategy in the new digital age Companies need a new model for marketing strategy and practice. New model will change customers’ comprehension. New consumer thinking will affect every business.

Estonia35,9 Italy35,4 Ireland32,8 Spain32,5 Check Rep.25,3 Poland23,3 Cyprus22,1 Malta21,6 Portugal19,2 Slovakia16,0 Hungary15,8 Greece15,2 Lithuania14,3 Latvia13,7 Country % from population Netherlands66,0 Denmark62,5 UK58,8 Germany54,3 Finland50,7 EU44,2 Austria41,6 Slovenia38,4 Sweden37,9 France37,3 Belgium36,4 Luxemburg36,0 Penetration of Internet users in EU (March, 2004)

Electronic commerce Electronic commerce - a general term for a buying and selling process that is supported by electronic means.

Types of website Corporate website is designed to handle interactive communication initiated by the consumer. Marketing website is designed to handle interactive communication initiated by the company.

Benefits to buyers Buying is easy and private Comfortable Saving time Greater product access and selection More information about the product

Benefits to sellers Strong customer relationship building Feedback Reducing costs Increasing speed and efficiency Flexibility Global medium

B2C (business to consumer) B2C e-commerce – the online selling of goods and services to final consumers. The largest categories of consumer online spending include travel services, computer hardware and software, furniture, food, music and video, beauty…

TIKETA It is the first company in Lithuania which offers a new system of distribution and purchasing tickets. MISSION – to provide convenient, secure, and quickest tickets purchasing system in Lithuania allowing to sell optimal number of tickets to the widest possible audience. VISION – to become a national ticket distribution company.

Inculto “Welcome to Lithuania”

Ačiū! …And mind this, we’re not sneezing – we’re just saying ‘Thanks!’