Snapple… Still the Best stuff of Earth Demetrius Beasley Angela Copeland Manomayanggoon Kriskorn (Kris) Zoya Lieberman Andrew Robinson Bradley Zagnoev.

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Presentation transcript:

Snapple… Still the Best stuff of Earth Demetrius Beasley Angela Copeland Manomayanggoon Kriskorn (Kris) Zoya Lieberman Andrew Robinson Bradley Zagnoev Romotio Vertise Presents:

Market Segment  Geographic: Region: National Density: Suburban  Demographic: Age: Family Size: 4-6 Family Life Cycle: young single; young married; young, married, child under 6 Gender: Male, female Income: $20,000 - $100,000; $100,000+ Occupation: young professionals Education: Some college; college graduate

Market Segment  Behavioral Occasions: Regular Occasion Benefits: Taste, Quality User Status: Regular User Usage Rate: Medium user, heavy user Loyalty Status: Strong, absolute Readiness Stage: Informed, intending to buy Attitude Toward Product: Enthusiastic, positive

Target Market  Target: Professional on the go! 25-34, liberal, educated, hip, cool  Values: Individualism, new experiences  Attitudes: Balance social and business life

Headlines and Slogans  Headline: “Snapple… Still the best stuff on earth.”  Slogan: “Sip the Juice.”

Product Positioning  What do consumers currently think about Snapple? Lack of focus No longer rebellious, cutting edge, fresh, and fun  What do we want consumers to think about Snapple? Snapple is still fun, fresh, natural, and cool Snapple mantra did not change New generation is ready to re-discover the appeal of Snapple  What is the single most compelling thing we can say to the consumers? “Snapple…Still The Best Stuff on Earth.”

Product Positioning  Why is Snapple different? Packaging – the original experience. Bottle and label have not changed. Read the label – only natural ingredients are used. Company growth - giant with a big heart. Perception – providing a unique experience. Everyday life – fits into daily rituals and routines. Snapple brand – stays true to the original customers while developing new loyal ones.

Product Positioning  How can we reach the consumer? Unifying message: experience the “Snapple Moment”  Radio Spot Tonality: off beat product  Snapple is quirky, fun, smart, light-hearted, and witty

“Sip the Juice” Christmas Ornament Christmas ornament attaches here

Snapple Frisbee & Bowling Pin Knock this pin down, win a Snapple!

Snapple Mixology Book  Book Cover

Snapple Appletini 1 oz. Snapple Apple Juice 1 oz. Apple Schnapps 1 oz. Stoli Vodka In a cocktail shaker, combine all ingredients. Shake well and strain into a Martini glass. Garnish with apple slice. Frogs never drink. Snapple Mixology Book  Inside

THANK YOU! AND SIP THE JUICE!