2. Who/What
Behaviors
Marketing
Segmentation
Business
Focus
100
100
100
100
100
200
200
200
200
200
300
300
300
300
300
400
400
400
400
400
500
500
500
500
500

3. Name the title of a person who purchase product for a company.

4. Market Researcher (or) Buyer Purchasing Manger
100
Market Researcher
(or)
Buyer
Purchasing Manger

5. Your company focus is on helping the middle class.
What market segmentation would this be?
&
What category?

6. Demographic Segmentation Income Psychographic Segmentation
200
Demographic Segmentation Income
(or/and)
Psychographic Segmentation
Social Class

7. Your Company focus on weddings
What market segmentation would this be?
&
What category?

8. Demographic Segmentation Life Stage (or) Family Life Cycle
300
Demographic Segmentation
Life Stage
(or)
Family Life Cycle

9. Your product is helping individual attain citizenship
What market segmentation would this be?
&
what category?

10. Demographic Segmentation Race (or) Nationality
400
Demographic Segmentation
Race
(or)
Nationality

11. Your Company sells adults diapers
What market segmentation would this be?
&
What category?

12. Demographic Segmentation Age (or) Family Life Cycle
500
Demographic Segmentation
Age
(or)
Family Life Cycle

13. Your company places a order twice a week.
What market segmentation would this be?
&
What category?

14. Behavior Segmentation Usage Rate
100
Behavior Segmentation
Usage Rate

15. What market segmentation would this be? & What category?
Your company is in great relationship with your supplier and will not order from others.
What market segmentation would this be?
&
What category?

16. Behavior Segmentation Loyalty Status
200
Behavior Segmentation
Loyalty Status

17. DAILY DOUBLE
DAILY DOUBLE

18. A person purchase the same brand of product every time….
What Type of purchase is this?

19. 300
Repeat Purchase

20. You have chosen to buy a new product…
What Type of purchase is this?

21. 400
New Purchase

22. Your company products is MILK
What market segmentation would this be?
&
What category?

23. Large, Market, Mass Marketing, One Marketing Mix
500
Large, Market, Mass Marketing, One Marketing Mix

24. You work for Lady’s Foot Locker
Describe your Target Market?

25. Single Target Market, Ladies who are active
100
Single Target Market, Ladies who are active

26. What type of Market would this represent?
1. Men who drink diet soda 2. Parents with young children 3. Parents who need an affordable car for a college students
What type of Market would this represent?

27. 200
Market Segmentation

28. What is your market called?
Your company just found a product to sell that nobody else has and it’s a big hit!
What is your market called?

29. 300
Niche Market

30. What is Mass Marketing?

31. 400
Mass market refers to a large group of consumer, the market for goods that are produced in large qualities.

32. What market segmentation would this be?
Your company sells all purple products, and your customers are in love with purple.
What market segmentation would this be?
&
What category?

33. 500 Behavioral Segmentation Attitude Toward Product (or)
Psychographic Segmentation
Personality

34. Your product is Chinese Clothing
What market segmentation would this be?
&
What category?

35. Psychographic Segmentation Demographic Segmentation
100
Psychographic Segmentation
Culture
(and/or)
Demographic Segmentation
Nationality
(or)
Race

36. Your company has chosen to sell Apple Computer not PC’s!
What market segmentation would this be?
&
What category?

37. 200 Demographic Segmentation Income Education
(or/and)
Psychographic Segmentation
Social Class
Behavioral Segmentation
Attitude toward product

38. Your company makes purchases occasionally
What market segmentation would this be?
&
What category?

39. Behavioral Segmentation Purchase Occasion
300
Behavioral Segmentation
Purchase Occasion

40. Your company is considered Very Important Place/Person (VIP)
What market segmentation would this be?
&
What category?

41. Behavioral Segmentation User Status
400
Behavioral Segmentation
User Status

42. Your company is located in a college town
Name the types of products you might offer

43. Computers, School Supplies, Dorm rooms, Living Necessities
500
Computers, School Supplies, Dorm rooms, Living Necessities
(answers may vary)

44. Your company sells tools and your focus is auto mechanics.
What market segmentation would this be?
&
What category?

45. Demographic Gender (or/and) Occupation
100
Demographic
Gender
(or/and)
Occupation

46. Your company offers everything in a surfer’s world
What market segmentation would this be?
&
What category?

47. Geographic Segmentation Psychographic Segmentation
200
Geographic Segmentation
Climate
(or/and)
Psychographic Segmentation
Lifestyle

48. Your company sells the same product with no options
What Marketing is this be considered?

49. 300
Mass Marketing

50. You work for Men’s footlocker
What market segmentation would this be?
&
What category?

51. Demographic Segmentation Psychographic Segmentation
400
Demographic Segmentation
Gender
(or/and)
Psychographic Segmentation
Lifestyle

52. Your company sells Gothic Products
What market segmentation would this be?
&
What category?

53. 500 Demographic Segmentation Gender (or/and)
Psychographic Segmentation Lifestyle
(or/and)
Personality

55. You are selling toilet paper
What is your Market?

57. Final Jeopardy Question
Mass Marketing